Ada-tudes | Amway

By: Steve Lieberman

They come from all walks of life. The sons and daughters of the rich and powerful, the middle class, and the less fortunate. They join for life, or for just a few years. They serve in war and in peace. They defend our borders and, at times, our cities.

And every single day, their lives are on the line, as they risk everything to protect everyone.

They are our nation’s soldiers and veterans. And they deserve our respect and gratitude every day of the year, but most especially today, the traditional Veterans Day.

Veterans Day, formerly known as Armistice Day, was originally set as a U.S. legal holiday to honor the end of World War I – the “war to end all wars” – which officially took place on November 11, 1918.

At Amway, we believe that all Veterans Days deserve recognition, of course. But did you know, the date of this year’s Veterans Day will happen only once in this century?

That’s right, it’s 11/11/11.

So, on this extraordinary date, we wanted to take a minute to salute a few extraordinary heroes: Every Amway Independent Business Owner, customer, employee, and friend who is an American veteran. Your courageous service and sacrifice is greatly appreciated.

And, for those of you who aren’t veterans, you probably know someone who served in the U.S. armed forces at one time or another.

Today, why not reach out to that person? Tell them “thank you” for a job well done.