Apr.18
2014

Good Friday

Amway World Headquarters is closed today, April 18, in honor of Good Friday and the Easter holiday. Offices will open as usual Monday morning.

Apr.16
2014

Birth of a salesman

Rich DeVos’ career as a salesman started with an onion.

Rich’s grandfather was a huckster, a Dutch term for someone who sold produce off a truck or wagon.

Onions left over from his grandfather’s route offered the opportunity for Rich’s first sale.

“I earned just a few pennies, but that memorable achievement was a definitive moment in who I became as a man,” he writes in his new book, Simply Rich.

“It was just the beginning.  After that, whenever my grandfather had leftover vegetables, I sold them.  It took salesmanship and persistence, but I loved it.”

Hear Rich recount that first sale, and his advice for others pursuing a selling life, in the video below.


YouTube Direkt

Apr.14
2014

Myths of myrtle

In ancient Greece and Rome, it is said that the myrtle plant symbolized love and immortality. Essential oil from the plant was used to create “angel water,” which had the power to restore freshness and youth to the skin.

Artistry scientists acquired this shrub found in the Mediterranean and investigated the activity of its extract in our bioassay laboratory with in vitro performance testing.

They were excited to learn this extract effectively increased Sirtuin signaling, which means increased youth protein production in human skin cells.

This ingredient, named LifeSirt, is even more stable and effective than resveratrol, a well-known antioxidant found in red wine that also is known for Sirtuin signaling. LifeSirt helps reprogram skin’s future for younger-looking skin, longer and is a key ingredient in our Youth Xtend collection.

Apr.11
2014

Source-Make-Deliver: Vitamin C Plus

Thanks to a new Amway website, anyone can see examples of our products moving through the development process, from the selection of the raw ingredients to the delivery of the finished product to the warehouse.

For example, here is the process for our NUTRILITE Vitamin C Plus Extended Release:

SOURCE: Brazil

Our Vitamin C Plus Extended Release is a plant-enhanced vitamin C supplement made with natural acerola cherries grown at Amway’s agribusiness operation in Brazil. Acerola cherries are one of nature’s most concentrated sources of vitamin C. Natural antioxidants from lemons, oranges and grapefruits also are included in Vitamin C Plus Extended Release. Our  Brazil farm features 4,102 acres where we grow and process organic acerola cherries, watercress, picao preto and other tropical herbs and fruit.

MAKE: California, U.S.

The plant ingredients in Vitamin C Plus Extended Release come from dried whole foods, such as acerola cherries, lemons, oranges and grapefruit. For acerola cherries, our process includes an early harvest, the selection of improved varieties and color-sorting for fruit that is highest in vitamin C. We also use a gentle concentration process right on the farm, the majority of which is completed via reverse osmosis. This process only removes water, not phytonutrients, and avoids heat to minimize loss of vitamin C. The powder is packaged in sealed drums and shipped out to our manufacturing plant in California to be used in our products.

Computer-controlled scales measure the exact weight and amount of each concentrate powder. The final mixture is compressed into tablets, coated with a special solution for easier swallowing and inspected closely for cracks or chips. Finished tablets are sealed in specially-designed containers to maintain freshness.

DELIVER: Several markets, including Georgia, U.S.

NUTRILITE Vitamin C Plus Extended Release is offered in several markets, including the United States.  Deliveries to locations in the U.S. are made primarily by truck to four warehouses throughout the country. Shipping times vary based on location. Vitamin C Plus Extended Release arrives in the central part of the country in roughly one week. Off-shore deliveries made by sea to our center in Hawaii can take up to four weeks.

Did you enjoy the journey? You can learn about the process of other Amway products at AmwaySourceMakeDeliver.com. Enjoy!

Apr.09
2014

Signature Shade Finder

Choosing the perfect foundation is never easy — until now.

With the introduction of the Artistry Signature Shade Finder, a simple color chart using F.A.C.E.S. technology, our scientists have developed a  foolproof method for finding your exact shade of foundation.

First, determine the undertone, the relative warmth or coolness of your skintone. You do that by answering some simple questions. For example, does your skin have an olive hue or is it more pink or rosy? What colors do you look best in? These will help you choose warm, cool or neutral.

Next, determine the level, or natural depth of your skin color by matching it to one of the six levels on our chart:

  • Level 1. Milk
  • Level 2. Sweet Cream
  • Level 3. Weak Tea
  • Level 4. Milk Chocolate
  • Level 5. Strong Tea
  • Level 6. Espresso

And finally, using those two pieces of information, find your exact foundation shade on the Signature Shade Finder.

Life just got easier!

Apr.07
2014

Starring iCook

In Ukraine, expectant mothers often tune into the popular TV program 9 Months for all kinds of advice about pregnancy and new parenthood.

Recently 9 Months fans learned about cooking fast and healthy family meals from a chef at Ukraine’s Amway Academy, which provides online and instructor-led learning opportunities for Amway Business Owners and customers as well as ABO certification programs.

Chef Andrew Kubrak appeared on four segments, showing viewers how to prepare easy, healthy and tasty dishes using iCook stainless and nonstick cookware. He demonstrated how the special iCook VITALOK low-moisture cooking method preserves nutrients and makes meals appetizing.

New segments of 9 Months air weekly on Ukraine’s TBi channel (in English: TVI). TBi is carried by 85 percent of Ukraine’s cable networks and is viewed in about 60 percent of Ukrainian cities with populations over 50,000.

Last year, the Amway Academy provided more than 200,000 ABO and customer training contacts—including some tasty lessons from Chef Kubrak.

Click here to view a 45-minute iCook segment. It’s in Ukrainian, but isn’t the language of food universal?

Apr.04
2014

Marketing to the middle

It seems plenty of people are eager to learn about Amway’s success in China.

A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.

And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.

The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.

As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”

During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China.  Among them are to understand the digital and social media landscape,  take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.

Apr.02
2014

2013: Year in review

Earlier this year we reported our 2013 annual sales — a record breaking $11.8 billion.

How did we get there? Through unsurpassed products, unparalleled support and unlimited opportunities. Take a look…


YouTube Direkt

Mar.31
2014

“Simply Rich”

Rich DeVos believes that he has achieved much in his life for one simple reason  – focusing on helping others succeed.

“Looking back at 88 years of life, I believe one principle rises above the others,” he writes in his fifth book, “Simply Rich:  Life and Lessons from the Cofounder of Amway.” “People who achieve the highest levels of success are those who place their focus on other people rather than themselves.  I have succeeded only by helping others succeed.”

In “Simply Rich,” the co-founder of Amway shares the story of his remarkable life, from his humble beginnings to his success as a global business leader, and what he learned along the way.  Listen to Rich talk about the inspiration for the book in this trailer for “Simply Rich.”


YouTube Direkt

“Simply Rich” is available from the Howard Books division of Simon & Schuster and can be found online or in stores starting April 1.  Other titles by Rich DeVos include “Believe!”, “Hope from My Heart” and “Ten Powerful Phrases for Positive People.”

Mar.28
2014

Café Chic

The coffee craze is alive and well around the world with coffee bars popping up on virtually every corner – enticing drinkers with exotic flavor profiles and compelling preparations transforming an otherwise ritualistic practice to a highly personalized experience.  These days, coffee enthusiasts can savor their favorite cup exactly the way they like it.

With that in mind, Amway introduces the Artistry Café Melange Collection for spring 2014.  Inspired by the darkest shot of espresso to the creamiest latte, this easy-to-wear, coffee-colored palette features eight eye color shades and the Sunrise Cheek Color Duo. Together it creates an effortlessly chic finish.

“From deep espresso brown to shimmering café au lait, the range is universally flattering and sophisticated,” explains Rick DiCecca, Artistry Global Makeup Artist.  “Complemented with soft pops of color on cheeks and lips, the Café Melange Collection exudes a strong, elegant femininity that women will adore.”

Check out Artistry’s other spring highlights here.