When I moved from PR to the Communications group in 2002, Quixtar Communications had just one Web site to support — quixtar.com (www.quixtar.com). And at that time we provided content — copy and design assets — but didn’t manage the overall look and feel of the site. That changed with the redesign of Quixtar.com in 2004.
What a difference a few years can make. Today we manage dozens of Web sites, ranging from properties that change to reflect business needs like www.quixtarfacts.com to new and exciting real estate like www.naocosmetics.com and others. There are aging sites like www.quixtarresponse.com that filled short-term needs and new properties that are added as our business grows and changes, like www.thisbiznow.com.
Some sites are updated regularly — like quixtar.com, thisbiznow.com, and www.quixtarnewsroom.com. We’ve even added a new site to the portfolio with the launch of www.quixtar-inc.com, which is more specific to the relationships Quixtar has with other companies. Others have less frequent updates.
But all are part of the story Quixtar has to tell. The visitor to the NAO site may or may not care about the Quixtar business opportunity. She might just want to find out more about a glitter eye pencil or mineral pigment powder. So naocosmetics.com meets her needs. Someone else might want to know what kind of company Quixtar is and what some of those we do business have to say about us — so thisbiznow is their destination.
Few companies limit their Web presence to a single site — and certainly not a company as diverse and expansive as Quixtar. It seems complicated, but it’s designed to make things more simple by connecting people specifically to the information they need. The complications come in with the care and feeding — in
So what Quixtar is online is constantly changing, from the product brand Web sites to sites that explain our business model, company, and IBOs. But it’s all part of helping create a better understanding and awareness of who we are and what we do.