On Valentine’s Day Quixtar Communications shared some love — or rather, what we love — with those we work with.
Every team member had a heart to decorate with whatever they love — or, to quote a recent ad campaign, why we work.
While most of us bring a lot of energy and passion to what we do and why we’re here to do it, we ultimately work because of what who or what we love. We have children to raise. Elderly parents to support. A spouse to help through medical school. A dream or our own or a dream of someone else’s. Plans for the future.
So there were lots of hearts with photos of children, grandkids, spouses, and significant others. There were shots of pets, from mutts to AKC champions. And there were those who loved a place — whether it was a golf course or a fishing hole. Still others loved something you could put a price tag on, like a flat screen television or a vehicular object of desire.
And while we were celebrating February, our minds were already turning to fall. That’s because people who work on publications and catalogs are typically thinking three to six months ahead of the rest of us. The phrase “Christmas in July” has its origins in publishing, as the women’s magazines (what used to be called the “seven sisters”) Christmas issues were typically put to bed by Independence Day. Likewise, we’re now starting work on the Fall Store for More and Choices catalogs. People who want to put their winter coats in storage are thinking about what folks will be wearing next winter.
As for me, I’d prefer to linger a bit in the summer to come rather than launch right into thinking about next fall. So I’m going to spend time tomorrow with the What You Want team — they’re just starting summer!