BLOG ARCHIVE FOR: March, 2006

Mar.21
2006

What do Curious George, High School Musical, and Personalized Health have in common? Surprising success!

A few weeks ago something strange happened atop the Billboard charts — three "children's" titles were at the top.  The three were the Disney TV movie soundtrack "High School Musical," the soundtrack to "Curious George" and the ninth iteration of KidzBop.

"High School Musical" has been playing in my car for weeks now, and we also have the "Curious George" soundtrack (mostly because of Jack Johnson's sweet songs.) 

It was an anomaly because no one expected that children's titles could sell that many copies — and topple establish names down the charts.   So success was surprising to a lot of people.

Quixtar just launched its Personalized Health program, which combines genetic testing, nutrigenomics, customized suppplements, and personalized health assessments.  We knew the program was unique, but we were blown away by the response.    Learn more about this program by visiting http://www.quixtar.com/.

And, I'd be remiss if I didn't send you to http://www.thisbiznow.com/ to see some of the new video profiles.  Traffic builds to this site every single week, and it's a great place to learn more about the Quixtar business as well as the IBOs who have looked to this business to achieve their goals. 

Mar.09
2006

What is that, anyway?

Creative interpretations almost always spark discussion.  Rarely is one approach readily confirmed by all involved as the approach because we all have different tastes, opinions, and perspectives.  And especially as a brand is evolving there are lots of different ways to convey what it is and isn't. 

So bear that in mind when you look at the cover of the March "WYW-What You Want" magazine. 

The focus of the March issue is Quixtar's new Personalized Health program.  The cover treatment is designed to be a close-up look at what's revealed on the inside cover.  So you get a peek, turn the page, and see the bigger picture.

Now, when I saw the cover, I didn't understand what it was.  The designer walked me through the thought behind the cover – the Personalized Health brand has blue as a dominant color, there are a number of translucent images, and the focus is on personalized supplements.   So she chose a tight image of supplements, focused the attention on a translucent capsule, and tinted the image blue.  There had been suggestions that since Personalized Health is a cutting-edge product and program, that there should be an edgy look and feel to the cover.

Yet the extreme close-up image of supplements didn't say "personalized health" to me, or to most people who saw it.  In fact, most people couldn't relate the image to anything close to what it was intended to represent.   Maybe if it weren't blue it would be clearer (no pun intended), but the image misses the mark.

The art director gets points for trying something new and different, but when an attempt to be creative and unique obscures understanding, nobody wins.

We would much rather discussion be about what an incredible new program this is, rather than chatter about what exactly the cover is designed to express.

I'm keeping a running tally of what people think the image is when they first see it and will post the results here later.