Many of you know that our very own Robin Luymes, "Kia" of Real Quixtar Blog, was part of a panel during a global Amway Public Relations conference last week in Prague that featured five IBOs who host blogs or who frequently comment to blogs.
Why would the company host such a panel? Because unlike here in the U.S., blogs are a relatively new phenomenon in other parts of the world. Public Relations staff at Amway affiliates were eager to learn more about what inspires people to blog or participate in blog conversations. Many affiliate staff are used to dealing with news media and haven't been sure how to respond to the blog community.
What Quixtar did in launching the Opportunity Zone just over a year ago was unique within our Amway world and also within the direct selling industry. When Direct Selling News contacted us for a story they were doing last fall, we were part of a handful of companies blogging or using social media to communicate with key audiences.
Robin recapped the Prague experience at Real Quixtar Blog and you can read all about it there. He said it was an invaluable experience to match faces with names and get to know more about those we knew largely through their online personas – IBOFightBack, Bridgett, Big Apple, Dave, and Tex. It was a way to extend and deepen the conversations we've had in the Opportunity Zone since launch.
And, it helped us reevaluate a few things that have been happening here in the Opportunity Zone. Some of you have called us out for our silence on some issues, as we allowed the conversations to happen elsewhere. We've realized that we haven't been as attentive at times to the blogs, and to the conversations that happen here. (I've come to view operating a blog as like getting a new pet — they need regular care, feeding, and attention to thrive and often take more time than you anticipated!)
There's a common tool used in evaluations at companies around the world. It's called a "start, stop, continue" survey. You identify what you want someone to start, what you want them to stop, and what they should continue. So I ask you, Opportunity Zone visitors, what should we start? What should we stop? And what should we continue?
Let us know, because this isn't a conversation unless we're both participating AND listening.