BLOG ARCHIVE FOR: August, 2009


Strong Company for Strong Women

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

In the past month, two of our top notch women at Amway have been given prestigious awards from powerful publications.

Our very own Amway Chief Marketing Officer, Candace Matthews has been named Corporate Executive of The Year. She is the first executive at a privately-held company to receive Black Enterprise magazine’s annual honor. Helping to turn Amway into an even more dynamic global powerhouse is one of the reasons she is Black Enterprise’s 2009 “Corporate Executive of the Year.”

Not only does Amway have the Corporate Executive of the year, but we also have one of Forbes “100 Most Powerful Women”, Eva Cheng.

Eva Cheng, Amway China’s Executive Vice President started at Amway 30 years ago as a secretary in Hong Kong. She has since risen to the top, running our biggest affiliate China, since 1995.

It’s awesome these top woman in our company received such honors. It also showcases that the working environment at Amway fosters innovation, creativity, and endless opportunities. This makes me very excited for the future of this company because it’s obviously in good hands. I look forward to what she and other execs come up with in years to come.

Congrats Ladies!


Enterprising executive

Candace Matthews has been commanding attention since becoming our chief marketing officer in 2007.

She created a global marketing council to guide company efforts worldwide.  She’s led the revitalization of our Nutrilite and Artistry product lines and breathed new life and energy into the Amway brand.   Candace even sang during our employee holiday program last year.

And now, she’s on the cover of a magazine on newsstands from coast-to-coast as Black Enterprise’s 2009 “Corporate Executive of the Year.” (PDF, 7MB)

Candace is the first exec at a privately-held company to receive the magazine’s annual honor.  She was selected for her “business prowess and inventiveness” and for forging a marketing approach that “blends innovation, technology and interpersonal relationships.”

And she’s in good company.  Executives at corporations like Ford, McDonald’s and CNBC also have received the magazine’s honor.

We knew Candace was enterprising.  Now she has the award to prove it.


Power player

For the second year, Amway executive vice president Eva Cheng has been named to the Forbes100 Most Powerful Women” list.

The list, which Forbes has compiled since 2004, is a virtual “who’s who” of the top women in business, government and entertainment worldwide. As Forbes says, the list isn’t about celebrity or popularity. It’s about a more precious commodity: influence.

Forbes calls Cheng “fierce in the boardroom and on the social circuit.”

We couldn’t agree more.

Eva joined Amway more than 30 years ago as a secretary in our Hong Kong office. Today she runs our biggest affiliate, China, which she launched in 1995, as well as our other Southeast Asian markets. Her leadership has made Amway one of the most admired companies and best employers in China.

Eva’s a power player on the Amway team. And according to Forbes, in the rest of the world as well.


Stimulus packages

It’s not news that the economy has slowed meeting and convention bookings nationwide. Things are no different here in Grand Rapids.

But the Amway Hotel Collection (AHC)—the Amway Grand Plaza Hotel, JW Marriott Grand Rapids, and Downtown Courtyard by Marriott—is generating some economic recovery of its own through meeting and travel stimulus packages. Through the end of the year, meeting planners booking events through 2012 can get incentives like free self-parking for overnight guests or special room rates and discounts on food and beverage. And AHC offers something not available any where else in Grand Rapids—1,100 rooms and a single host, making planning a meeting for 50 or 500 a breeze.

If your planning is more about a Labor Day getaway than a major meeting, Amway’s hotels are offering some sweet end-of-summer packages as well.

Grand Rapids is a swell place for a meeting or weekend trip. Even a Windy City reporter was wowed by Grand Rapids, calling our fair city an “ideal urban getaway” in a recent story.

And it’s a bargain, thanks to some economic stimulus plans.


Interns Give Back to the Community

Editor’s Note:  This post was originally published on the Interns Expose Amway blog.

Last month, a bunch of interns came together with Urban Family Ministries to host a carnival in downtown Grand Rapids, Mich.  It was beautiful day and the kids had a blast. Check out this video to see what how the interns contributed. You can also read Aaron’s post to learn more about the carnival.

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Environmental superhero

Want to get people thinking about environmental protection? Call in a superhero.

That’s what Amway China Co. Ltd. did with the opening of the Amway Environmental Theme Park in Beijing recently. Co-sponsored by Amway and the China Environmental Protection Foundation, the park is a family-focused environmental education and awareness effort that will travel to nine other Chinese cities before ending its tour in November.

“Environmental Protection Superman” is just one of 20 activities and exhibits that provide fun lessons in how people can  reuse, reduce, recycle, or otherwise preserve and protect China’s natural resources.

This kind of program has helped place Amway among the “Corporate Social Responsibility Top 50” companies in China. But there’s more. Last month the Greenway Project took Amway China employees out of the office and deep into the Qinghai-Tibet Plateau with environmental experts to study and report on biodiversity and environmental concerns in the Yellow River region.

When the Theme Park ends its run in November and the Greenway Project issues its report, more than 100,000 people will have learned more about protecting the environment. And perhaps there will be even more superheroes to help in the fight to protect the planet.


Seeing is believing

Just a stone’s throw from the British Museum, which hosts 6 million visitors per year, sits one of our favourite London attractions… the Amway Flagship Experience Center.

The Centre opened in May, and Marketing Week UK recently covered its role in a greater plan to educate consumers about Amway’s power brands and business opportunity. With a beauty styling bar and makeup play station, it’s Amway made fun and relevant to everyone from the Amway business owner to the curious passerby. There’s always a connection back to Amway’s business owners, as commissions from sales made at the Centre are attributed back to them.

This sort of brick-and-mortar approach to increasing brand awareness has worked for us in markets like Australia, China, Germany, Japan, Korea, Malaysia, Thailand, and Turkey to name a few. Amway India is also planning to turn a number of distribution centers into showrooms.

In the United States and Canada, mobile brand experiences travel to high-profile events to take the story of Amway’s power brands to the masses.

But back to the UK, where the British Museum contains fragments of the seven wonders of the world, and just a few blocks away, the Amway Flagship Experience Center contains wonders all its own.


A match made in science

An agreement announced today brings together two innovators in health and wellness who share a commitment to helping people live healthier lives.

Alticor Corporate Enterprises, a sister company to Amway that’s responsible for our non-direct selling businesses, has entered a joint venture agreement with Metagenics, Inc., a manufacturer and distributor of science-based medical foods and nutraceuticals marketed through health care professionals. Under the terms of the agreement, we will assume a substantial ownership stake in Metagenics after the deal is finalized later this summer.

Metagenics will continue to operate as a separate entity, maintaining its current management and distribution methods. Its products will not be sold through our distribution channel, nor will Amway’s brands be sold through Metagenics’ channels.

Metagenics’ mission is to improve health and reverse chronic illness by helping people achieve their genetic potential through nutrition. Our Nutrilite brand, combining the best in science and the best in nature, is the world’s leading brand of vitamin, mineral, and dietary supplements* and committed to helping people achieve optimal health. We’re both dedicated to innovation, research, and plant-based science to improve the health of people around the world. Said Jim Weaver, vice president of Alticor Corporate Enterprises:

“We share a philosophy for promoting good nutrition, healthy living, and natural science. Each company boasts a deep commitment to science and nature with leading research and development teams dedicated to harnessing the power of plant-based, natural, scientific research. This joint venture fits into our strategy to bring complementary brands into our family of businesses, and we are pleased to be partnering with Metagenics’ world-class employees and management team.”

We think it’s a match made in science… and nature.

* Based on 2008 sales.


Amway teams up with Orlando's new sports and entertainment center

The Orlando Events Center — the new venue for sports, concerts, and family entertainment — has had a “namelift.” As of today, it’s called the Amway Center.

The 875,000-square-foot facility, slated to open in the fall of 2010, will replace the nearby, two-decade old Amway Arena, a complex half the size. The Center will be the new home of the NBA’s Orlando Magic starting with the 2010-11 season.

Amway chief marketing officer Candace Matthews and Orlando Magic chief operating officer Alex Martins announced the naming today to a host of city dignitaries and the Orlando-area media. Said Matthews:

“We’re excited to continue this partnership with the Magic and Orlando, one of the world’s greatest tourist destinations. The NBA is one of the most popular sports leagues in the world. But this is much more than simply securing naming rights and continuing our partnership with the Magic. Rather, this takes us into partnership with the Orlando community, as we have partnered with other communities around the world where we do business, in aligning with our corporate vision of helping people live better lives.”

To get a preview of the Amway Center, go to


Interns meet and compete

Competition for summer internships is tough. But that’s nothing compared to competition between interns.

Interns from six West Michigan companies faced off this week in the second annual West Michigan Intern Olympics. We developed the event last year with office furniture manufacturer Steelcase to foster some healthy competition and camaraderie between our summer interns.

More than 160 interns from six local companies competed in events like marshmallow dodgeball and a hula hoop race to have fun in the sun and do a little networking. Local FOX affiliate WXMI and The Grand Rapids Press were among the media covering the event.

This summer we’re hosting more than 90 interns in 20 divisions at our Ada, Mich., world headquarters. Interns also are on the job at our Nutrilite facility in California, at Amway de Mexico, and at Amway Hong Kong, among other locations.

It’s all part of grooming the next generation of talent at Amway. (Marshmallow dodging and hula hooping skills are optional.)