Environmental superhero
Want to get people thinking about environmental protection? Call in a superhero.
That’s what Amway China Co. Ltd. did with the opening of the Amway Environmental Theme Park in Beijing recently. Co-sponsored by Amway and the China Environmental Protection Foundation, the park is a family-focused environmental education and awareness effort that will travel to nine other Chinese cities before ending its tour in November.
“Environmental Protection Superman” is just one of 20 activities and exhibits that provide fun lessons in how people can reuse, reduce, recycle, or otherwise preserve and protect China’s natural resources.
This kind of program has helped place Amway among the “Corporate Social Responsibility Top 50” companies in China. But there’s more. Last month the Greenway Project took Amway China employees out of the office and deep into the Qinghai-Tibet Plateau with environmental experts to study and report on biodiversity and environmental concerns in the Yellow River region.
When the Theme Park ends its run in November and the Greenway Project issues its report, more than 100,000 people will have learned more about protecting the environment. And perhaps there will be even more superheroes to help in the fight to protect the planet.
sounds like lots of fun! Hopefully we’ll be visiting China next year!
Awesome! I am proud to be associating with such a concientious team!