An 'A' effort
Amway Australia. Amway Distributors. Ambassadors. Athletes. Aid to charity. Artistry product focus.
It all adds up to one full-page advertisement in The Australian and one full-blown bold move on the part of our colleagues at Amway Australia.
This “A-team” decided to reallocate its 2010 marketing dollars – wisely, we think – to spread the word about Amway’s family of brands, business opportunity and citizenship efforts. In the past, those dollars were used to publish a monthly distributor magazine. It’s a move that’s received accolades from Amway advocates, prospects and distributors alike.
Every month, a similar insert will appear in Australia’s top newspaper, sure to be a marketing effort that makes the grade.