Editor’s Note: This post was originally published on the Interns Expose Amway blog.
My internship has been the best thing that has ever happened to me, it has been a dream come true in every sense. From my project, to the people I have had the chance to interact with in the company. Fortunately, I have been extremely busy, but a busy that I really enjoy!
The reason why I love Amway, is because it is so different from my former job in the Cemex Way –which I used to think was the best job on Earth!-. But it falls really short when I think of how cool the purpose of my job is and the company culture is. Imagine sharing cookies and refreshments with your whole division including the Chief Marketing Officer (CMO) Candace Matthews and be the first topic in the meeting to be formally addressed. At the start of the meeting the marketing interns were welcomed one by one to the company. That is how important interns are at Amway. The environment in here is so cool that employees’ share all their personal and professional accomplishments which include: getting married, having babies, being promoted, launching a product, completing a marathon, receiving recognitions from inside or outside of the business, and retiring from the company after 30+ years of service. I cannot imagine how difficult it is for people to leave the company if I am already suffering from thinking of the end of my summer and it has only been seven weeks. It would be really cool if I could stay forever!!!
Apart from participating in the divisions’ meetings, interns participate in the professional series where the undergrad and masters degree interns obtain career advice from different managers, among them we had the chance to hear Amway’s President Doug DeVos speak.
In addition, my fellow masters’ degree intern class and I also get the chance to interact more intimately with C-level executives, like Jim Payne (Amway’s Executive Director) to learn more about the company direction. As part of his presentation we were requested to deliver him an email with suggestions on how to improve the business from what we have experienced in our areas. Mine appeared to be successful; I got an email back from him telling me that he had really liked my suggestions and that he wanted to share my insights with other executives. Isn’t that amazing?
Also, I participated with my department on the employee appreciation day, a lunch when top management serves food to their fellow employees. Besides, my department’s director, some managers in my area and I attended two fellow brand managers Latin dance class in the fitness center. These have been some highlights of my internship, since management in here is so approachable and down to earth.
Moreover, HR organizes a reverse career fair, which is a great opportunity to know more employees in different areas, touch base with the members of my cross functional team, meet the interns from California and learn more about all the interns’ projects. Alicia did a great job organizing the event and everybody put a tremendous effort on the materials that they prepared for the presentations. I feel very proud of belonging to such an amazing intern class!
But let me tell you more cool things about my summer, my internship project consists on the responsibility to create the business case and the business brief to seek approval for the introduction of a new product line in one market.
Preparing the business case entails leading a cross functional team to state the strategic and financial prospects for the company should the product launch in the market, in addition to that I am the brand’s gatekeeper for the project. Also, as part of the process it is important to communicate the potential opportunities across different managerial and operational networks to gain commitment, support and alignment until the project is finally approved. Upon approval, I lead the team to prepare a detailed launch plan where we include the future activities. This is the fun marketing side that everybody knows about where we work with creative to prepare commercials, teasers, samples, and gifts.
This phase also requires for us to start planning for the next best thing that will be used in the market to regain momentum once the product novelty to the consumers is gone.
As part of those efforts, I get to try a lot of make-up, skincare and hair care products and I had the chance to participate in an immersion and an ideation session where we conducted ethnographies (that is the fancy word for watched consumers use products in the category) and observed trends to develop the next best thing.
Finally, since most of my team is based in New York I get to spend time in there, which is always a lot of fun. It is an opportunity for me to learn a lot about our business, our products, and the trends. The best is that as part of my internship I spent 4th of July in New York City. It was an amazing experience for me, because I arrived to the US last fall, which means this was my very first time celebrating Independence Day. It is so different from our independence celebration, that I cannot express how much I loved the fireworks. This has been a great introduction to the American Way!!!
What cool things have you done in your summer?