Brewing up a community
Amway Taiwan created the R&J “brand” as a moniker for their coffee shop and gathering place in their Taoyuan Experience Plaza in 2004. It’s a tribute to the Amway founders who, you could say, brewed up one of the original social networks, but it has also become the handle for Amway Taiwan’s online community.
The R&J blog platform is a community website where Amway Taiwan distributors and Amway Taiwan corporate employees share blog posts and photos related to the Amway business and their personal lives. It was launched in November 2007 to create an online space where distributors could dialog with fellow business owners and prospects, and receive company product information and details about the business opportunity and other initiatives.
Distributors who achieve a specific level in the Amway business are given the opportunity to participate in the space. It further establishes their credibility as business owners and helps them create their own niche within the distributor community.
The blog platform has grown to include 457 members with 137 who are very actively engaging on the site. The site averages 53,771 page views and 4,922 visitors per month. Last year a famous distributor, and active member of the site, received 491,010 page views in one month.
The direct sales environment in Taiwan is very competitive. 50 percent of Taiwanese households have direct sales businesses, so finding unique opportunities to differentiate from the competition is an important success factor. The R&J blog platform helps accomplish this by creating a vibrant community that offers shared experiences and a casual customer knowledge base for business prospects or new business owners who need best practice examples and support to grow their Amway businesses.
Because company employees can post blogs and updates into the platform they are on equal footing with the distributor sales force in a shared, egalitarian space. This creates more trust in the company and familiarity with employees on the inside. It also makes it easier to communicate to thought leaders and influencers within the business who will spread information within their business spheres.
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I want to know succeful story in amway.thank you