Blogging beauties
Word of mouth – it’s how you found out about the free giveaway at your favorite makeup counter or the shiny new, imited edition, can’t-live-without-it lip gloss.
And it’s how bloggers are helping us spread the word about our beauty brand, Artistry. Recently, some of our affiliates around the world have invited media personalities and beauty mavens to special events to “talk beauty” and educate them about our latest line of skin care and colour cosmetics.
Our beauty team in Malaysia invited five bloggers to the Khareyana Spa, PJ to discover the benefits of Artistry Time Defiance products. Amway Hong Kong hosted a press trip to Beijing for the Artistry Fall/Winter Makeup Show featuring makeup artist, Zing. The event was organized by Amway China. As the official skin care and cosmetics provider of the Miss America Organization, our North American affiliate flew bloggers to Las Vegas to watch the Miss America Pageant and pampered them with Artistry products.
This snapshot is only a taste of how we’ve spread the Artistry word around the world. How would you spread the word?