Going local
The current issue of Chief Executive magazine features a story about “Amway’s New Way.”
That “new way” is how Amway has successfully crossed borders, bridged cultural gaps and adapted to the needs of consumers in the more than 80 countries and territories in which we operate.
As Amway President Doug DeVos says, ”What we’re trying to do now is become really good at being local in every market in which we operate. It’s not just a multinational effort, but really understanding what it means to be an Indian company in India, a Chinese company in China, a Brazilian or Mexican company in Latin America.”
Part of that, adds Chairman Steve Van Andel, is a commitment to understanding the different needs everywhere we operate, to ”take a look at all the markets we’re in and figure out how to better service those customers.”
Global success? For Amway, it’s a matter of going local.