Feb.17
2011

Another record year

Today Amway’s parent company, Alticor, announced record sales of  US$9.2 billion for 2010.

This performance reflects a 9.5 percent increase over the $8.4 billion in sales posted in 2009, and is the 10th sales increase in the last 11 years.

Growth was fueled by strong performance in China, Amway’s biggest market, as well as gains in India, Korea and the Americas.

“We had a strong year across the map,” said chairman Steve Van Andel. “Amway was able to gain market share in the direct selling industry, and our key product lines improved their competitive position as well.”

Added president Doug DeVos, “Awareness of Amway’s business opportunity and product brands continues to grow as we invest in brand-building. We believe in the potential of this business, and so do our distributors.”



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