“Brand” new experience
There’s a “brand” new experience at Amway.com.
That’s because we’ve just launched brand-new brand experiences for Amway, Artistry and Nutrilite on the global pages at Amway.com.
It’s all part of our effort to create a consistent global experiences for our brands, online and off.
There’s something brand-new for everyone – whether you’re just getting to know our brands or have been aquainted with them for years.
Visit the new experience pages and let us know what you think!


Great to have a consistent global experience for the brands; fully endorse this, however rather disappointed to see that European Homecare refresh hasn’t capitalised on the excellent Legacy of Clean groundwork from North America. Homecare was badly in need of updating in both cases but I have to confess to being a little puzzled as to why there is now a split in branding when unity could have been so (apparently) easy? Still, am hoping that Personal Care (inc. Satinique, and Tolsom) will soon be brought similarly up to date too?
In a few months we’ll be sharing news about new branding for the home products. Stay tuned!
Hi Beth,
Nice pages.
Wondering if there are plans to make them more easily accessible, by communicating the simpler URLs. I’ve noticed that the way these pages have been announced (on this blog and on our U.S. dashboard), are via the hyperlinked words:
Amway,
Artistry, and
Nutrilite.
After fiddling around, and seeing “pagebuilder” and other odds and ends in the URLs, I noticed that these below are simple ones which will get folks (and their organization and their customers) to the pages:
AMWAY http://www.amway.com/about-amway
ARTISTRY http://www.amway.com/beauty
NUTRILITE http://www.amway.com/nutrition
Good to hear from you, Bridgett! And thanks for sharing the simpler URLs – simpler is almost always better!