Soweto, just outside of Johannesburg, is home to more than 3 million people and is the most populous black community in South Africa.
Now Amway lives there, too.
Amway recently opened two Mobile Sales Centres (MSCs) so that Soweto residents – many of whom struggle with the availability of affordable transportation – do not have to commute long distances to see and test Amway products, learn about the business and receive training.
MSCs are a combination of an expo hall and meeting rooms that are modular. They’re designed to live in one location for as long as necessary, but can easily be moved.
Soweto’s MSCs are located in areas that are hubs of business and entrepreneurship, but they did cover uncharted territory.
“When we requested permission to open these facilities, it became clear to us that the city had never received a formal application by a company wishing to respect all local laws and comply with water safety, emergency and other procedures,” said Amway South Africa’s External Affairs Manager Makhaya Manie.
Other companies simply set up shop. In what may seem like a small gesture, Amway waited. Doing it right took two years, but now that the ball is rolling, the vision is to place 90 MSCs in black communities all over South Africa. Residents will be able to walk or cycle to them and they’re intended for much more than selling.
“The goal is to give people a place to gather, discuss community needs, watch broadcasts of important local, provincial or national events and more,” said Manie.
In other words, we plan to be a good neighbor.