Lively “lounge”
“Lounge” isn’t a word you typically associate with the Amway business.
But that term takes on new meaning when applied to the “Amway Lounge” that just opened in Kanazawa, Japan.
The Lounge is a bustling space that provides an interactive setting for distributors to introduce our business and products to prospects. There’s a Beauty Space for one-on-one or small group Artistry consultations. The Lounge Space offers a setting for conversations about our business. And a Digital Showroom showcases Amway Japan’s brands and products.
This is the first “Amway Lounge” in Japan, a concept that if successful will be rolled out in other cities.
And judging by the lively crowds in Kanazawa, there’s little “lounging” happening there!
This is a great concept. I wish we had it here in the U.S.
Are there any plans for Lounges in the U.S.?
Hello, Anoush! Thanks for your question. I’ve reached out to my colleagues in North America and will post as soon as I have a response.
Anoush, here’s the response to your question from Amway North America.
“Each Amway affiliate determines their physical presence based on the market needs of the country in which they operate. For example, Amway China must have physical storefronts in order to operate, per government regulations. Amway North America does have various physical presence initiatives that allow Independent Business Owners and their customers to engage directly with our brands and experience our products. The NUTRILITE and ARTISTRY mobile brand experiences have captured more than 1 million impressions so far for those brands. The NUTRILITE Center for Optimal Health in California has brought the philosophy of that brand to life for thousands of visitors since its opening in 2005. And our new service center in Santa Fe Springs, California will include a brand experience that provides IBOs an ideal setting to engage with our products and introduce them to others.
These “bricks and mortar” experiences join a multitude of other initiatives designed to increase the awareness of the Amway business opportunity and our product brands, including advertising, public relations, social media, events, sponsorships, and more. All of these efforts support IBOs in building their businesses, as the partnership between the corporation and the IBO is the foundation of the Amway business and the reason for our success over the past five decades.”