Near the top
The Women’s Wear Daily (WWD) Beauty Inc. Top 100 ranking of the biggest beauty manufacturers in the world is out, and Alticor, Amway’s parent company, is near the top of the list.
Alticor was #20 on this list of “who’s who” in the global skin care and cosmetics industry.
The ranking was driven by Amway’s powerhouse beauty brand Artistry, which is among the world’s top five, largest selling, premium skin care brands.* The ranking also includes sales of non-Amway skin and cosmetic brands owned by Alticor.
Since Artistry has fans in more than 80 countries and territories, it’s not surprising that it helped Alticor land near the top of this global list of the biggest names in beauty.
*Source: Euromonitor International Limited; Beauty and Personal Care database; premium cosmetics sector; global 2009 RSP; global brand name classification.