Taking wing
A new sponsorship for Amway North America is taking flight – or in this case, taking wing.
The U.S. National Hockey League Detroit Red Wings team announced that Amway will be the team’s presenting sponsor and Nutrilite the official nutritional supplement of the Wings.
The agreement makes Amway the first presenting sponsor in the Red Wings’ 86-year history and follows a 2010 deal that made Amway the official practice jersey sponsor of the Red Wings.
Amway will also present the Detroit Red Wings Facebook Fan of the Day and other social media events and partner with the team on a Boys and Girls Clubs of America program benefiting Detroit and Grand Rapids youth.
Great partnership for sure! Love it!