BLOG ARCHIVE FOR: October, 2011


Meet our newest U.S. service center

Amway’s new Midwest Regional Service Center in Ada, Mich., could have easily been built for the Jetsons, as it uses the latest technology to pack and ship orders quickly and efficiently.

In the 214,000-square-foot warehouse, boxes are “right-sized” by machines that can reduce shipping volume by 60 percent.

Other machines automatically print and apply labels and insert an invoice in each package.

Down the line, boxes are diverted to the right zone where they will be picked by people who are alerted via headset and a finger scanner to the boxes they need to pull.

The center, one of six in the U.S., is expected to handle about 50 percent of U.S. shipping volume, which totals about 5.6 million orders.


Short, Sweet, Simple

Leave it to our creative colleagues with Amway Australia to explain the Amway Sales and Marketing Plan in just four minutes – and have fun while doing it.

The lovable character we refer to as “Outback Zac” has done it again, only this time, he helps viewers figure out how bonuses, one-time cash awards, business trips and more are earned.

Zac might be fictional, but all over the world, the experience he represents is very real.


Back to the future

Three Thai Amway distributors Naruss Mahakkapong (known as  ”Bob Joe”), Samornsri Klungsupavipat (nicknamed “Nuch”), and Kitja Watcharapichat  journeyed from the “Land of Smiles”  to Amway World Headquarters to meet and exchange ideas with our staff. 

Bob Joe and his wife, Nuch, are a  young and energetic couple who have found novel ways to share the Amway business with people of all ages. They use social media, technology, hip hop music, and  multimedia tools to talk about the business and strategies for success.

As much as Bob Joe and Nuch are focused on the here and now, they have a deep respect for the past.   They devoured books about  Jay Van Andel and Rich DeVos’ lifelong friendship and business partnership. They’ve been inspired by the Amway cofounders’ achievements.  And they made the trip to see where  this business started in Ada, Mich. 

But they didn’t dwell on the past too long.  For them, Amway is the business of the future and they’re eager to share it with others – using music, Facebook or whatever means possible.


Make Some Noise!

Some of the most passionate soccer fans on the planet root for AC Milan. And why not? Their team, affectionately known as the “Rossoneri” or the “Red & Black,” has won the highest number of trophies in the history of any soccer team. Those are achievements to shout about!

And now, no matter where you are in the world, you can show your pride and chant out loud in front of millions!

Through social media, Nutrilite is giving A.C. Milan soccer fans the chance to turn their unbridled passion into chants that will power the San Siro Stadium. You can submit your own video chants up to 30 seconds in length on the AC Milan and Nutrilite Facebook pages.

So show your spirit, and give us your chant for the “Red & Black!” You could be powering San Siro stadium and leading the team to victory!

Need some inspiration? Check this out!


Winning words

My Grand Rapids in Six Words – or MyGR6 – was launched July 4, 2011 during the city’s Fourth of July Celebration.

People who have lived, worked or played in our community were invited to share their sentiments about Grand Rapids using just six words.

During the 90 days of MyGR6, people submitted 7,922 entries equalling 47,532 words, from which 60 finalists were named. 

A panel of community judges selected the six winning phrases announced today.  They are:

Looks like vacation. Feels like home. – Amanda Grah

Not ChiTown. Not MoTown. My Town. – Brandon Helder

On the river. On the move. – Pamela Patton

The cure for the common city. – Mike Sikkema

The heart of the “High Five.” – Aron Wheeler

Water surrounds. Beauty abounds. Happiness Found. – Andi Carlson Claus

These winners have already seen and heard their words in print, online, on television and on the radio. In a few weeks they’ll see them on billboards around our city.  And they each received a prize package worth about $10,000.

Amway was proud to sponsor MyGR6 with The Grand Rapids Press | and to partner with Cumulus Grand Rapids, the Grand Rapids Public Museum, Icavia and Storytelling Pictures to bring the program to life. 

One of our winners, Brandon Helder, thanked all of those involved in a poem he shared during the winner’s celebration:

To the sponsors and organizers of this competition, your support and creativity deserve recognition…

Thanks to thousands who took up the opportunity, to share their six words with the Grand Rapids community.

We couldn’t have said it better.


Feliz aniversario

For 20 years, our certified organic farm located near El Petacal, Jalisco, Mexico, has grown plants for our Nutrilite vitamin and mineral supplements.  Today El Petecal exports nearly 1 million tons of raw materials for our products.

That growth has meant greater opportunities for our 345 employees and their  families in this community.  That’s because we’ve invested in bringing educational and other resources to the town.

Last week more than 1,200 current and former employees and their families gathered  for cake, dancing and festivities to commemorate the anniversary.  

But there was even more to celebrate as 18 employees and residents who had been working on their GEDs “graduated” during the event.  And another seven were recognized for earning their elementary-level education certificate.

To learn more reasons we’re celebrating, listen to El Petecal General Manager Gerardo Gordillo describe our operations there. 

YouTube Direkt


We’re covered

Amway is full of great stories and we’re always excited when reporters agree to share them.

Take for example, the Sunday, October 2 broadcast of “Michigan Matters” on the Detroit CBS affiliate. Reporter Carol Cain devoted her segment to interviews with Doug DeVos, Steve Van Andel and other Amway executives to provide an overview of our global business and Michigan operations. In the end, a series of four videos were published.

Fast forward two weeks and the Detroit Free Press and Grand Rapids Business Journal ran articles on our commitment to our home state and the technology driving our new Midwest Regional Service Center, respectively.

Said one interviewee and fellow Michigan business leader, “Doug and Steve are exceptional leaders in a firm that is an entrepreneurial and American success story. . . I have tremendous respect for both of them.”

We call that solid coverage.


Recognition and inspiration

Sometimes, getting a bit of recognition inspires us to do more.

Take for example the Amway Nutrilite “Little Bits”  program in Mexico.  The program was recently recognized with the 2011 Corporate Citizenship Best Practices Responsabilidad Social Empresarial award from the Mexican Center for Philanthropy (CEMEFI). 

Little Bits“ seeks to make a measurable difference in the health of malnourished children ages one to five, which some might say is too lofty a goal.

Amway Mexico Marketing Manager Florentino Gutiérrez thinks the encouragement pushes us even further toward improving the health of children in Mexico and beyond.

“Receiving this important award reinforces our commitment  and encourages us to continue with this project and take it to other places to contribute to the healthy development of children in Mexico and around the world,” he said.


A little stronger

The U.S. State Department’s “100,000 Strong Initiative” has just gotten a little stronger.

Today Amway and Michigan State University announced a partnership to create opportunities for West Michigan college students to study in China through the “Amway China 100,000 Strong Scholarship.” 

A total of 30 students – 15 from Michigan State and 15 from seven other West Michigan colleges and universities – will have the opportunity to study in China through the three-year program.

The partnership is the result of Amway’s commitment  to join the U.S. State Department’s “100,000 Strong Initiative” earlier this year.   The initiative seeks to significantly increase the number of students traveling to China and increase investments in the future of U.S.-China relations.


Nutrilite’s Digital Factory



Software developer Samson Shirazpour takes you inside Nutrilite’s packaging department to show you the latest automated technology that ensures quality and consistency in every bottle.