“Tailor made” for India
While the concept of direct selling was virtually unknown in India just 15 years ago, the industry is thriving today.
Direct Selling News, in a November cover story about India, says direct selling is “tailor made” for the market.
As Amway India’s Managing Director Bill Pinckney said in the article, “The business model does work incredibly well in India, and it has lasted and proven its detractors wrong. Thousands and thousands of Indian entrepreneurs of all ages now earn important income for themselves and their families through the direct selling industry.”
Those entrepreneurs fueled a 24 percent increase in industry sales in 2010, and Direct Selling News predicts direct selling will continue to grow at an annual rate of 15 – 20 percent over the next five years.