Nov.22
2011

Celly-brate

After a hockey player scores a goal, he or she might pump a fist; jump against the boards; or dance with his or her stick.

This is called a celly: hockey-speak for celebration.

We’re joining the city of Orlando, Florida in its celly to welcome the Orlando Solar Bears back to the ice.

Once an International Hockey League champion team, the Solar Bears went into hibernation in 2001 when the league itself collapsed.  Now, they’re back! The first of the team’s 36 home games will take place in October 2012 at the Amway Center, the 875,000-square-foot arena that bears our name and was designed with the dream of someday housing a hockey team in addition to the NBA’s Orlando Magic.

The Solar Bears are expected to draw up to 7,000 people per game. That’s another 250,000 hockey fans – in addition to Grand Rapids Griffins and Detroit Red Wings fans – who will get to know the Amway brand more closely.

And that is cause for another celly.



Leave a comment.

Required fields are marked *




Comments policy: Please note that comments are moderated.
All comments are welcome as long as they are on topic, respectful, and do not advertise competing products or businesses. We reserve the right to remove without warning any and all offensive, unlawful, defamatory, or libelous comments, as well as any personal attacks or offensive language.