Secret to success
A company that wants to be successful operating internationally might heed the same advice given to a bride and groom, writes Amway Korea President Se-joon Park in The Korea Times.
“It is sometimes necessary to put ‘our needs’ before ‘mine,’” he writes. “The same is true for corporations.”
In the article Park cites examples of companies that have developed “glocalization” strategies that pursue global expansion while accommodating the local culture – including Amway.
Amway Korea’s strategies include consistent corporate citizenship activities and “One for One,” a program that means Amway launches a Korean-made product for every product it imports. The program has given Korean companies access to new domestic and overseas markets for their goods.’
Doing good locally while expanding globally is the “secret” to glocalization success, according to Park.