Off to a great start
The digital marketing team for Amway Korea was formed less than a year ago. And earlier this month, the Korea Internet Professionals Association (KIPFA) bestowed one of the team’s projects with a Grand Prize during its Smart App Awards 2011.
The project is a web application known as sABN, with the “s” standing for smart. The app provides Amway distributors with an easy-to-use shopping interface and sophisticated design. It won the Grand Prize in the Specialized Shopping Category.
Amway Korea Manager of Digital and Integrated Marketing Hyun Dong Kim said, “This success is mostly attributed to the members of our Digital Business Task Force, who put their full efforts behind sABN. Our collaboration with the digital team at Amway World Headquarters also played a large role.”
This newly formed – and clearly very talented – team is off to a great start.