True entrepreneurs just keep trying until they find the idea that works. That’s the spirit of “fluid determinism” that Amway President Doug DeVos described when asked how Jay Van Andel and Rich DeVos finally arrived at the business start-up idea that today is a $9.2 billion global enterprise.
During the Detroit Public TV (PBS) program, “Leaders on Leadership,” Doug provided insight on how Amway has changed due to its growth. But he also emphasized how the fundamental values that have created a common culture – and that continue to attract like-minded distributors and employees around the world – have remained the same at Amway for more than 50 years.
Doug cited the traits of entrepreneurs – being optimistic, willing to take risks – that are still are part of our culture. However, as Amway continues to grow, he says it’s important to find “great people to help us” change, adapt and grow.