Jan.25
2012

Transforming for Success

Three Amway leaders recently shared their experiences and tips on what helped make their markets successful.  Responding quickly to the needs of a specific market is a common thread, but what that looks like in different markets is, well, different.

At Amway Russia, it meant quickly expanding the support network – stores and staff included – to provide distributors with products as their businesses grew exponentially when this market opened, general manager of Amway Russia Richard Stevens told The Voice of Russia.

For Amway Malaysia, where more than 60 percent of distributors are age 35 or younger, success required providing them with meaningful ways to interact with the company and its products, said Amway Malaysia’s Paul Yee in an interview with the radio station BFB 89.9. For example, Amway opened experience centers and stores so distributors could get the “touch and feel” experience they prefer.

Amway Vietnam has focused its efforts in educating the public, government officials and the media about the direct selling business model, which until recently was largely unknown in that country, general manager Kam Chiong told BaoMoi.com. The market also has provided continuous training to its distributors to ensure they have the best tools to successfully build their business.

Leveraging these differences supports active entrepreneurs and helps our businesses grow stronger together. How has innovative thinking helped your business transform?



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