Founders’ fundamentals

When we say we’re a company built on values, we mean it.

Freedom. Family. Hope. Reward.

Those are our Founders’ Fundamentals that are embedded, literally, in stone in front of our World Headquarters in Ada, Michigan.

These principles, along with our corporate values and mission, provide a solid foundation for all our business operations, from our dealings with distributors to the leadership positions our executives hold within their communities.

To find out how, inspired by our values, we collectively improve the world around us, read our Corporate Citizenship Report.

Or watch this video of Amway Chairman Steve Van Andel and President Doug DeVos discussing what the Founders’ Fundamentals mean to our organization.

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