Like father, like sons

Amway Co-Founder Rich DeVos was inducted into the Direct Selling Association (DSA) Hall of Fame in 1979. That year, Trivial Pursuit was launched as a board game and Blondie and the Bee Gees topped the U.S. musical charts. Two of Rich’s sons, Dick and Doug, were in their teens and 20s.

Yesterday, Dick and Doug also took their place among those who’ve dedicated the most time, effort and devotion to our industry. The Hall of Fame Award honors individuals who have given significant years of service and have made considerable contributions to DSA, Direct Selling Educational Foundation (DSEF), and the World Federation of Direct Selling Associations; and have shown commitment to the future of the entire sales channel.

It is considered the industry’s highest honor, but it wasn’t the evening’s only acknowledgement.

The DSA also bestowed, for only the second time in history, its Lifetime Achievement Award. It was given to Rich for the remarkable contributions that he, along with Jay Van Andel, have made to the industry over the years.

DSA President Joe Mariano fittingly ended the evening’s celebration with these words: “May we all continue to change lives, make the world a better place, and inspire entrepreneurs – the dreamers and the doers who move our industry forward and keep it strong.” At Amway, we certainly plan to. After all: Like father, like sons.