BLOG ARCHIVE FOR: September, 2012


The Amway Art of Social Media Storytelling

Companies have always used stories as a communication tool to articulate authenticity and original content. If a story is compelling enough, it will travel from person to person and convey a captivating snapshot of a brand.

The simple concept of storytelling hasn’t changed, but the medium we choose has.

For a global brand with over 20,000 employees and a presence in more than 100 countries and territories,  storytelling for Amway is not only a priority, it’s an international social media approach.

There is no denying that social media is a powerful and credible force. Right now, there are more than 950 million active monthly users on Facebook. Each day, 200 million photos are uploaded and 3.2 billion “likes” and comments stream across the social site.

We use the traditional storytelling methods such as press releases, but in order to truly capture the Amway experience, we also offer our fans an interactive social hub of posts, tweets, images, videos and blog articles that provide a digitally holistic picture of our global brand.

“Like” us on Facebook for our corporate Amway, Nutrilite, ARTISTRY and eSpring pages and “Follow” us on Twitter at @Amway  and @ARTISTRYTweets to stay connected and updated.


Red Carpet Fashion

Hollywood A-listers strutted their trendy threads and posed for the paparazzi outside the Nokia Theatre in Los Angeles, Sunday evening prior to one of Hollywood’s most fashionable events – the 64th Primetime Emmy Awards.

Who rocked the Red Carpet? We caught up with ARTISTRY Global Makeup Artist, Rick DiCecca, to get some of his fashion favorites.

  1. Heidi Klum rocked it in sea foam! Her makeup was luminous – she just keeps getting better and better.
  2. Ginnifer Goodwin wore a beautiful makeup trend that never gets old: sexy smoky eyes, softly defined cheeks and an almost nude lip. Perfection.
  3. Jessica Lange was stunning in red! With soft, natural makeup, she looked absolutely beautiful.
  4. Tina Fey was a big hit! Great hair, great dress and great makeup!
  5. Sofia Vergara, Hayden Panettiere and Christina Hendricks were definitely a few of the most beautiful during the night.

An Open World

What do 1,500 of the 20,000 employees of Amway have in common?

They all use Oracle Business Intelligence (BI) systems to provide accurate, consistent and timely insights to support our growth, and the growth of distributors’ businesses around the world.

Next week at Oracle OpenWorld – a user conference attended by more than 40,000 people – stars such as Pearl Jam, Macy Gray and Joss Stone will make appearances. And so will Amway Information Technology Manager Mike Olson (pictured left) and Amway Lead Data Analyst Dan Arganbright.

Mike and Dan were asked to present a breakout session at the conference because of their roles in supporting the company’s use of Oracle BI in distributor consulting, distributor segmentation, executive decision making, product analysis and global performance measurement.

They’ll share the full success story on Monday, October 1 at 3:15 p.m. (EDT). You can also read about it here or follow the questions and comments live with the Twitter hashtag #OOW12.

It’s an honor to present at Oracle OpenWorld and a testament to how Amway values all of its partnerships.


Fall Paradise

Indulge in this fall’s most sought-after paradise: Switzerland’s St. Moritz.

We immersed ARTISTRY Global Face Teresa Palmer in the restort town’s luxury and natural beauty for a photo shoot to promote the new limited-edition colors of the ARTISTRY Fall 2012 Escape to Paradise Color Collection, reminiscent of the icy blues and silvers found in the town’s majestic mountains and the rich golds and warm caramels found inside the chalets.

For a glimpse of true paradise, watch this behind-the-scenes video featuring an exclusive interview with Olivier Van Doorne, the French-born President and Worldwide Creative Director of the New York based ad agency for the ARTISTRY brand. 

YouTube Direkt


Power up!


We’re placing another wireless charging award in the trophy case!

This week, Fulton Innovation won the Silver Stevie Award for Electronics Company of the Year. Part of the 2012 American Business Awards, the Stevie Award recognizes achievement in business for companies all over the world.

The Stevie Award follows our success at the 2012 Edison Awards, where Fulton Innovation earned a gold award in the applied technology category for eCoupled wireless power.

Our intelligent wireless power technology finds a home just about everywhere — from restaurant table tops to grocery aisles to parking garages.

This year, Fulton’s Dave Baarman was invited to speak at SXSW  representing us as a founding member of the Wireless Power Consortium – a who’s who of companies leading the wireless charge.

Our congratulations to the Fulton team!


Making goals

You can learn more than just soccer skills at the AC Milan Junior Camp No One Left Behind by Nutrilite.

Monica Milone, Amway Italy director of corporate affairs, said that Amway’s support of the camp is about preparing kids for life. “We really believe in sport as an element of aggregation, education and personal growth,” she told reporters recently. 

Amway Italy gave the Milan Foundation USD$20,000 to help 100 at-risk children from Naples attend the Junior Camp.  While at camp the kids worked on soccer basics and learned about sportsmanship, teamwork and respect  -  skills that will help them succeed on the field as well as in life.

At camp the kids scored goals to win matches, but Amway Italy hopes they left thinking about making goals for the  future.


Doing more to use less

When it comes to energy consumption, sometimes you have to do more to use less.

At Amway, we’ve spent a lot of time coming up with ways to reduce our carbon footprint.

And it’s paid off, as we’ve reduced electricity use at Amway World Headquarters in Ada, Michigan, US, by 16 percent in the last five years.

We’ve done this by making changes both big and small throughout the complex, including:

  • Setting up a building management system for our heating and cooling.
  • Installing occupancy sensors to turn lights off when rooms and hallways aren’t in use.
  • Using wind power as a green alternative to traditional power.   About 10 percent of the electricity we use at headquarters comes from a 2,300 acre wind farm in Michigan.  

We’ve also set some pretty ambitious goals for the future, such as reducing greenhouse gas emissions by 25 percent.

How are you doing more to use less?


Outlook: Optimistic

Earlier this year, when the World Federation of Direct Selling Associations (WFDSA) announced its new Global Statistical Report, our industry celebrated documented growth in both the number of direct sellers worldwide and the sales dollars they generated.

But the good news goes even deeper. According to a WFDSA blog post, written by Amway Consumer & Market Insights Lead Judy Jones, sales for our industry were up in all major regions. In Asia, they were up by 12 percent. In Europe, 4 percent; and in the Americas, 11 percent.  

In addition:

  • Sixteen of the the industry’s top 22 countries reported sales growth in 2011.
  • Two new countries entered the list of those reporting annual retail sales over $1 billion USD:  Turkey and Indonesia. 
  • Three of the top five direct selling markets are categorized as emerging economies, including Brazil. This shows the propensity for direct selling to bring citizens to higher levels on the economic ladder.  

Certainly, the numbers tell an optimistic story – but it’s not the whole story. For that, the WFDSA publishes socioeconomic impact studies, covering the contributions our industry makes to the betterment of individuals, families and communities.


A lot of opportunity, from A to W


You can’t find Amway everywhere, but we’re in a whole lot of places, from American Samoa to Wake Island.

You can find Amway brands, products and business opportunities in more than 100 countries and territories on six of the seven continents on the planet.

That’s a lot of places where opportunity can be found.


The (ART)istry of film

300 films.  70 countries.  One leading lady of beauty. 

Amway Korea in partnership with Amway Japan recently announced ARTISTRY Skincare and Cosmetics as the official Diamond Premiere sponsor of the 17th Busan International Film Festival (BIFF) – among the most prestigious international film festivals in Asia, attracting celebrities and entertainment industry professionals from around the globe.

Renowned for introducing new films and emerging directors — especially from Asian countries — film festival winners will receive an originally-designed award conceived by Olivier Van Doorne, French-born President and Worldwide Creative Director of the New York based ad agency for the ARTISTRY brand.

The festival takes place October 4-13, 2012 in Busan, South Korea. We’ll share more news live from the Red Carpet where Australian actress and ARTISTRY Global Face, Teresa Palmer, will take the spotlight on behalf of the brand.