Leading the Industry

Amway launched in 1959 with one of the world’s first biodegradable cleaners, LOC. Why did Amway start with the home care category? As Co-Founder Rich DeVos used to say, “Everybody needs soap.”

More than 50 years later, Amway continues to be a leader in the home care industry, and our executives take that role seriously.

Amway Vice President Catherine Ehrenberger, who works with research & development and quality and regulatory issues, this month was elected chair of the American Cleaning Institute Board of Directors. Her tenure follows that of Amway Vice President George Calvert, who works with supply chain management and research & development and is a past chairman of the organization. He now serves on the Personal Care Products Council Board of Directors

The American Cleaning Institute, formerly The Soap and Detergent Association, represents the $30 billion U.S. cleaning products market. Its members are dedicated to improving health and the quality of life through sustainable cleaning products and practices.

Amway is honored to be a part of that mission.

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