Three Amway leaders recently shared their experiences and tips on what helped make their markets successful.  Responding quickly to the needs of a specific market is a common thread, but what that looks like in different markets is, well, different.

At Amway Russia, it meant quickly expanding the support network – stores and staff included – to provide distributors with products as their businesses grew exponentially when this market opened, general manager of Amway Russia Richard Stevens told The Voice of Russia.

For Amway Malaysia, where more than 60 percent of distributors are age 35 or younger, success required providing them with meaningful ways to interact with the company and its products, said Amway Malaysia’s Paul Yee in an interview with the radio station BFB 89.9. For example, Amway opened experience centers and stores so distributors could get the “touch and feel” experience they prefer.

Amway Vietnam has focused its efforts in educating the public, government officials and the media about the direct selling business model, which until recently was largely unknown in that country, general manager Kam Chiong told BaoMoi.com. The market also has provided continuous training to its distributors to ensure they have the best tools to successfully build their business.

Leveraging these differences supports active entrepreneurs and helps our businesses grow stronger together. How has innovative thinking helped your business transform?

Today Malaysia became the latest Amway affiliate to launch a page on Facebook.

They marked the occasion not just with a status update but with a Facebook cake to celebrate the team effort that went into the launch. 

Now you can “like” Malaysia on Facebook – along with the other Amway affiliates that host pages there, ranging from Australia to Venezuela.

There was lots of confetti, cheers and celebration at Amway’s offices in Malaysia and Vietnam this week.

This week Amway Malaysia opened a 10,000-square-foot brand experience center at its headquarters in Petaling Jaya.  It is the first center in Malaysia and one of our largest brand centers in the world.  Amway Malaysia also plans to open three shops this year. 

Across the South China Sea, we had another celebration.  Just three years after its launch, Amway Vietnam opened its first shop in Ha Noi to serve customers in Ha Noi and northern areas in Vietnam.

Brand experience centers and shops help our distributors market our products and give our customers the opportunity to see, feel and try all of our products at once.

And that’s a reason for celebration!

Word of mouth – it’s how you found out about the free giveaway at your favorite makeup counter or the shiny new, imited edition, can’t-live-without-it lip gloss.

And it’s how bloggers are helping us spread the word about our beauty brand, Artistry. Recently, some of our affiliates around the world have invited media personalities and beauty mavens to special events to “talk beauty” and educate them about our latest line of skin care and colour cosmetics.

Our beauty team in Malaysia invited five bloggers to the Khareyana Spa, PJ to discover the benefits of Artistry Time Defiance products. Amway Hong Kong hosted a press trip to Beijing for the Artistry Fall/Winter Makeup Show featuring makeup artist, Zing. The event was organized by Amway China. As the official skin care and cosmetics provider of the Miss America Organization, our North American affiliate flew bloggers to Las Vegas to watch the Miss America Pageant and pampered them with Artistry products.

This snapshot is only a taste of how we’ve spread the Artistry word around the world. How would you spread the word?

Often the simplest ideas are the most powerful, like using color as a guide for eating the right mix of  fruits and vegetables. That’s an idea Nutrilite pioneered last year with the release of America’s Phytonutrient report and the launch of the Phytonutrient Spectrum.

Now that idea has gone global, and Amway Markets around the world have adopted Nutrilite’s daily dose of color campaign.

Here’s what some of them are up to:

• Amway Malaysia launched a Facebook game a few weeks ago that challenges players to create healthy salads for choosy customers. Between filling orders, players are served up tips and facts about how eating a colorful diet can help improve health and wellness.
• Amway Singapore held the Nutrilite Walk and Optimal Health Carnival. People committed to eating fruits and vegetables by signing a Color Yourself Healthy mural and then took part in a variety of fitness activities – aerobics, kickboxing, and hip hop dancing – and had free health evaluations.
• Earlier this month Amway North America was in Denver, Colorado participating in the latest Rock ‘n’ Roll Marathon event. Miss America, Caressa Cameron, and Denver Broncos Quarterback, Brady Quinn were on hand to talk about the benefits of eating a colorful mix of fruits and vegetables.

So no matter where you are, keep an eye out for Nutrilite’s Phytonutrient Spectrum, and use it to color your world with a healthy diet.

There are lots of games to play on Facebook. 

You can tend a farm, join a sorority or take care of a virtual pet.

Now you can learn while you play through a new Facebook game launched by Amway Malaysia.  The “Colour Yourself  Healthy” game challenges players to create healthy salads to meet choosy customers’ specifications as quickly as possible.

And in between filling orders, players get a serving of tips and facts about how eating a colourful diet can help improve health and wellness.

You might say Amway Malaysia is serving up an entree of solid nutrition information with a side of fun.

“Don’t be fooled into thinking that direct sales are a thing of the past,” begins a Fortune article online today. “Amway is not only still alive and well, it’s actually growing, even as many retailers continue to struggle.”

The story  showcases how Amway has not just survived but thrived, highlighting  our success in China and how our business model and products – like best-selling Nutrilite protein powder –  have fueled our growth in that market.

As the article concludes, “In the modern era of direct-selling, protein powder may be the new lipstick.”

We’re alive all right.  Alive and kicking.