Inspired by the Edith Rehnborg quote, “Every woman is a self-made work of art,” our colleagues at Amway Korea invited five emerging female artists to interpret a woman’s most beautiful moments through their own unique piece of art.
The 2013 Artist x ARTISTRY Gallery project, lead by actor Daniel Choi, included paintings, sculptures, illustrations and installations from artists Kim Sanyoung, Kim Soyeon, Kim Sohyeon, Kim Hyunjung and Ji Minhe. The artwork was showcased at the Busan International Film Festival in the ARTISTRY Booth at BIFF Village on the beautiful Haeundae beach.
The gallery concept was covered by influential Korean beauty and fashion magazines including Cosmopolitan, Heren, InStyle, Heren, SURE and Woman Joongang. It also was spotlighted by local and regional daily newspapers including JoongAng Ilbo and Maeil Business Newspaper.
Watch the video to see how the artists interpreted the project. So, what does beauty mean to you?
You may be familar with Satinique, as it has been part of the Amway brand porfolio since 1963. But now, there’s a new Satinique in town.
Making its fall 2013 debut, we’ve revamped and reformulated this complete collection of haircare, treatment and styling products featuring patented technology and botanicals with proven results that make bad hair days a thing of the past.
The key to Satinique lies with its patented Enerjuve technology. Developed by Amway scientists, Enerjuve is a positively charged complex of strengthening lipids, creatine and smoothing 18-MEA (amino acids). The Enerjuve positive charge counteracts hair’s naturally negative charge. The results are quite literally, a new movement in hair.
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best haircare brands on the market,” explains Maud Pansing, vice president global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a diffrence to the health of hair – inside and out.”
Complete with custom fragrances and color-coded packaging, Satinique is poised to unleash the power of hair.
We sat down with Dr. Paul Seehra from ARTISTRY Research and Development and asked him to explain the difference between ARTISTRY Youth Xtend and ARTISTRY Youth Xtend Ultra. Here’s what we learned:
ARTISTRY Youth Xtend products are targeted to women beginning to see the first signs of premature skin aging in the form of fine lines, wrinkles and dehydration – around age 25+. With a combination of ingredients and technologies aimed at reprogramming the future of skin (by targeting the youth proteins called Sirtuins), our YOUTH XTEND collection is designed to forestall the appearance of age and promote the look of youth longer.
ARTISTRY Youth Xtend Ultra, however, is designed for the more advanced signs of aging such as loss of elasticity and firmness – and the yellowing effect that comes with age. It works to help clear the natural repair pathways that have accumulated, in layman’s terms – ‘junk’ – making way for the skin to function more efficiently. Red Caviar Concentrate, the key ingredient in the collection, has been shown to help clear these pathways. Once cleared these pathways make way for real anti-aging benefits to take place efficiently and effectively.
So, which Youth Xtend collection is right for your skin?
Known for being a delicacy at fine restaurants, ARTISTRY has a new role for caviar.
As our ARTISTRY scientists researched the advanced signs of aging, their journey took them outside the labs to the salmon hatcheries of Norway.
Why? In 1997, skincare science uncovered the exfoliating properties of salmon hatchery fluid. As hatchery workers immersed their hands in the nutrient-rich water each day, the hatchery fluid seemed to produce anti-aging properties never seen before – skin appeared completely smooth, wrinkle-free and even in pallor.
ARTISTRY scientists studied further and discovered its true anti-aging ability. The hatchery fluid, harnessed as Red Caviar Concentrate in ARTISTRY YOUTH XTEND Ultra, became the building block of the collection, working together with the other ingredients in two specific ways: to micro-cleanse and rebuild the appearance of skin.
“This collection illustrates the power of ARTISTRY scientists seeking out and implementing innovative solutions to the most pressing skincare concerns,” said Maud Pansing, vice president of Global Beauty.
YOUTH XTEND Ultra is designed for the more advanced signs of aging such as loss of elasticity, firmness and the yellowing effect that comes with age. The U.S.-patented Red Caviar Concentrate has been shown to help clear the natural repair pathways in the skin. Once cleared, these pathways make way for real anti-aging benefits to take place efficiently and effectively.
Something to think about next time you see caviar on a menu.
“Each year we look for new ways to interact with our SAB, and this year hosting the board in Ada allowed them to see the full range of our scientific capabilities and research on the campus of our World Headquarters,” said Dr. Keith Randolph, technology strategist for the Nutrilite Health Institute. “It also provided a forum to discuss ways to bridge the science behind our nutrition and beauty products.”
While in Ada, the nine esteemed international scientists toured onsite research labs, engaging with our scientists. Our researchers presented current and future work, while the board offered insight to the latest trends in nutrition science. The work of our scientists, along with the SAB’s guidance, results in the creation of effective and innovative products to meet the needs of our Amway Business Owners and consumers across the world. One could say it’s a meeting of the minds.
For Nutrilite, the science behind our products started nearly 80 years ago when our founder, Carl Rehnborg, discovered how the compounds that occur naturally in fruits and vegetables — called phytonutrients — help us achieve our optimal health. Today at Nutrilite, opportunities are fostered by actively bringing our scientists and our advisors together to forge the future of product innovation.
It has been said that good things come in threes. We’d like to think that ARTISTRY is no exception as we celebrate the beginning of a global launch of three new collections.
ARTISTRY Youth Xtend Lifting Smoothing Foundation begins with the ultimate color palette. By revamping its existing foundation palette with a truly scientific approach, the ARTISTRY team conceived of a range of colors representing the maximum number of global skintones with minimum shade offerings.
ARTISTRY Youth Xtend Ultra: Four new products specifically target the signs of advanced aging, aiming to lift both the appearance and tone of skin. Skin is micro-cleansed and its function optimized allowing anti-aging ingredients work to their best ability.
ARTISTRY Fall 2013 Galaxy Collection: Let your beauty reach beyond the stars with shimmering accents that create bright, cosmic looks. “The Galaxy Collection goes from day-to-night, working for all women, of all skin tones and of all ages,” said ARTISTRY Global Makeup Artist Rick DiCecca.
We hope you enjoy these new products as they become available in your market!
Did you know that Amway products are used on ALL seven continents? Yes, Amway products are even used in Antarctica!
Amway China equips the crew of the Xue Long (or Snow Dragon) with personal care items and NUTRILITE supplements to prepare them for their more than five-month stay at the South Pole.
Because of the temperature conditions, vegetables can only last for 15 days. “Many team members could not get sufficient vitamin intake,” said Wang Jianzhong, captain of the Xue Long. “Amway NUTRILTE products have helped us a lot.”
Since 2002, the China polar scientific expedition team has been provided with NUTRILITE, personal care and homecare products corteousy of Amway China. Here’s what the crew has access to:
NUTRILITE: Protein Powder, Cal Mag, Natural B Complex, Wheat Germ E, Bio C Plus, Double X and Fruit & Vegetable Fiber
PERSONAL CARE: Body Shampoo, Refreshing Body Shampoo, Glister Fluoride Toothpaste, White Tea Toothpaste and Satinique 2 in 1 Shampoo.
HOMECARE: SA8 Delicate Liquid Detergent, SA8 Liquid Laundry Detergent, LOC Condensed Multiple Purpose Cleaner, Condensed Kitchen Scouring Agent, Condensed Dish Drops, Condensed Air Refresher and AS8 Laundry Powder Detergent.
Have you brought Amway products to interesting places? Share your experience in the comments below! And see a few more photos at our Nutrilite Facebook page.
In 2012, Alticor, the parent company of Amway, came in at number 18 on the list – citing its ARTISTRY brand as a key reason for growth.
The skincare and cosmetics brand saw an estimated $2.9 billion in sales in a year that was filled with achievements, including a continued brand restage with the new global face of actress Teresa Palmer, the new “Crescendo” packaging design and the new product launches of ARTISTRY YOUTH XTEND and ARTISTRY IDEAL RADIANCE.
We’re happy to have one more thing to celebrate and thankful to the Amway business owners who helped make it happen.
The newly established Asia Beauty Innovation Center puts the right people in new places to explore and better understand the world’s beauty trends. It’s powered by Amway experts in consumer and market research, technical and clinical research, open innovation, concept and product design, and product packaging.
A growing number of our customers live in China and southeast Asia. Converting insights from this region into new product concepts and portfolio strategies is key to developing new products that appeal to our customers – not only there, but throughout the world.
Our tastes are always changing. We look forward to learning from our experts in Seoul what we’ll want next.
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.