POSTS CATEGORIZED:
“Beauty”

Jan.20
2012

ARTISTRY casts Australian screen actress, Teresa Palmer, as Global Face

We are delighted to announce our partnership with Australian screen actress, Teresa Palmer, as the new Global Face of ARTISTRY skincare and color, effective December 2011. Teresa will work exclusively with the ARTISTRY brand through 2014.

She is best known for her work in the box office hit, “I Am Number Four” with Alex Pettyfer, and has appeared in the “Sorcerer’s Apprentice” alongside Nicolas Cage, “Bedtime Stories” with Adam Sandler, and “Take Me Home Tonight” with Topher Grace.  Her most recent film, “Wish You Were Here,” will premiere at the Sundance Film Festival this month. She will also star in “AWOL” with Liam Hemsworth this year and “Warm Bodies” with Nicholas Hoult, which is slated for release in August 2012.

“I’m delighted to work with a brand like ARTISTRY that provides independence to so many women around the world, and does so with amazing products that help us look good and feel good about ourselves,” said Teresa Palmer.

 The decision to align with a celebrity face marks the emergence of ARTISTRY as a global competitor in the prestige beauty space with a revamped aesthetic, signature packaging and new product collections emphasizing innovation and performance, designed to meet the unique skin care needs of different ethnicities around the world.

Teresa Palmer will make her global debut in Japan, Korea, Southeast Asia, Europe, Australia, New Zealand and South Africa as the face of ARTISTRY’s fall 2012 color collection, Escape to Paradise.

For now, here’s a glimpse of Teresa from our latest photo shoot. We hope you think she’s as stunning as we do!


Sep.28
2011

Fashionable company

Recent Artistry events during the London and New York Fashion Weeks put our brand in very fashionable company.

Amway U.K. hosted an Inspiring Diversity Fashion Show at the Amway Experience Center to showcase up-and-coming designers and raise funds for One by One Campaign charities. 

In New York, the Amway North America Artistry Lounge offered fashion and beauty writers a place to relax and recharge while exploring Artistry skin care and cosmetics.

We definitely consider these ”runway successes” for Artistry.

Sep.22
2011

Brand new experiences

Our Taiwan and Hong Kong affiliates recently renovated facilities to offer brand-new brand experience centers for our distributors and their customers.

The Amway Kaohsiung Experience Center in Taiwan originally opened in 1987 as the first pick-up center for distributors.  Today it’s a thriving destination  for distributors and customers to experience our  Nutrilite, Artistry and Amway Home brands and products plus learn more about the company and business opportunity.

The Causeway Bay Shop in Hong Kong first opened in 2003. The renovated center has interactive stations where customers can try Artistry skin care and cosmetics or learn which Nutrilite supplements are right for them.

The Hong Kong and Taiwan centers are among more than 600 shops and brand centers around the world that showcase Amway brands and products.

Aug.15
2011

Near the top

The Women’s Wear Daily (WWD) Beauty Inc. Top 100 ranking of the biggest beauty manufacturers in the world is out, and Alticor, Amway’s parent company, is near the top of the list.

Alticor was #20 on this list of “who’s who” in the global skin care and cosmetics industry.

The ranking was driven by Amway’s powerhouse beauty brand Artistry, which is among the world’s top five, largest selling, premium skin care brands.*  The ranking also includes sales of non-Amway skin and cosmetic brands owned by Alticor.

Since Artistry has fans in more than 80 countries and territories, it’s not surprising that it helped Alticor land near the top of this global list of the biggest names in beauty.

 

 

 

*Source: Euromonitor International Limited; Beauty and Personal Care database; premium cosmetics sector; global 2009 RSP; global brand name classification.

Aug.10
2011

Lively “lounge”

“Lounge” isn’t a word you typically associate with the Amway business.

But that term takes on new meaning when applied to the  “Amway Lounge” that just opened in Kanazawa, Japan.

The Lounge is a bustling space that provides an interactive setting for distributors to introduce our business and products to prospects.  There’s a Beauty Space for one-on-one or small group Artistry consultations.  The Lounge Space offers a setting for conversations about our business.  And a Digital Showroom showcases Amway Japan’s brands and products. 

This is the first “Amway Lounge” in Japan, a concept that if successful will be rolled out in other cities.

And judging by the lively crowds in Kanazawa, there’s little “lounging” happening there!

Jul.21
2011

Artistry on Ice is back!

China’s very own world class figure skating show is back.

Taking the ice for a second year are Shen Xue and Zhao Hongbo, the Chinese Olympic gold medalists who exchanged vows during last year’s debut of Artistry on Ice presented by the Artistry brand and Amway China.

Inspired by the television series Sex and the City starring actress Sarah Jessica Parker, the pair will skate to a newly themed “Art and City” show.

Earlier today at the Trends Night Event in Shanghai, Amway China shared the news that Parker will be the spokesperson for both Artistry on Ice and the Artistry Intensive Skincare Renewing Peel exclusively in the Greater China Region from September 2011-February 2012.

Artistry on Ice kicked-off earlier this week in Beijing and will continue on to performances in  Shanghai and Taipei.

May.24
2011

Tomorrow’s science – today

The Artistry brand’s dedication to science has been a well-kept secret. Not any more.

Earlier today at a workshop in Seoul, Korea, we made two major announcements to a room filled with journalists from all over the world.

First, Artistry has licensed a leading anti-aging technology for its Anti-Wrinkle Firming Serum, the newest addition to the Artistry Intensive Skincare line.

Using exclusive patented technology from the University of Michigan, this product will be the first and only anti-aging product to utilize a breakthrough patented Targeting Complex technology that reduces the common side effects found in retinol treatments.

“After years of investigating retinol’s mechanism of action, we discovered a completely innovative way to direct the skin’s responses to retinol so it can be more effective in improving the appearance of wrinkles while minimizing side effects,” said Gary Fisher, Ph.D., Harry Helfman Professor of Molecular Dermatology, University of Michigan.

Second, Amway, Yale University, and researcher Dr. John Pawelek have entered into an exclusive three-year agreement to research the biological mechanisms underlying skin pigmentation. The long-term research goal is to better understand human skin pigmentation disorders, including hyperpigmentation, and develop innovative, safe and effective therapies for these hard-to-treat and often psychologically painful conditions.

Artistry products are backed by the best science in the world. These announcements show the brand’s committment to being on the forefront of cutting edge science to create the most beneficial skin care products today - and tomorrow.

Mar.21
2011

“Brand” new experience

There’s a “brand” new experience at Amway.com.

That’s because we’ve just launched brand-new brand experiences for Amway, Artistry and Nutrilite on the global pages at Amway.com.

It’s all part of our effort to create a consistent global experiences for our brands, online and off. 

There’s something brand-new for everyone – whether you’re just getting to know our brands or have been aquainted with them for years.

Visit the new experience pages and let us know what you think!

Mar.15
2011

Welcome, Miss America

It’s not every day that a beauty queen passes through our World Headquarters to say hello and give a piano performance, but yesterday, that’s exactly what happened.

Employees rolled out the red carpet to welcome Miss America 2011 Teresa Scanlan to our hometown. As the brand ambassador for Artistry, the official skincare and cosmetics sponsor of the Miss America Organization, Teresa is here to learn more about Amway, Artistry and the science behind one of the world’s top five, largest selling, premium skincare brands in the world.*

Follow Teresa’s travels while she’s in town!
Facebook: Artistry US
Twitter: ArtistryBeauty

 

*Source: Euromonitor International Limited; Beauty and Personal Care database; premium cosmetics sector; global 2009 RSP; global brand name classification.

Mar.02
2011

Artistry Beauty Skincare Recommender

Take the guess work out of choosing the perfect product for your skin type. Customizing your beauty routine just got easier.

Introducing the Artistry Beauty Skincare Recommender. Discover your individual beauty anytime – anywhere – whether you’re on the run or in the comfort of your own home. Simply download the app and answer the skincare consultation survey to receive detailed information about the product that’s right for your skin. You can also browse the beauty insider library to help optimize your skin’s appearance and watch informative videos about the Artistry brand and products.

Since its debut in February, the Artistry Beauty app has already received 3,500 downloads and more than 24,000 surveys have been completed. Exclusively for our Independent Business Owners and registered customers, the app is currently available on the U.S. iTunes store and will roll out to our global affiliates throughout 2011.