Choosing the perfect foundation is never easy — until now.
With the introduction of the ArtistrySignature Shade Finder, a simple color chart using F.A.C.E.S. technology, our scientists have developed a foolproof method for finding your exact shade of foundation.
First, determine the undertone, the relative warmth or coolness of your skintone. You do that by answering some simple questions. For example, does your skin have an olive hue or is it more pink or rosy? What colors do you look best in? These will help you choose warm, cool or neutral.
Next, determine the level, or natural depth of your skin color by matching it to one of the six levels on our chart:
Level 1. Milk
Level 2. Sweet Cream
Level 3. Weak Tea
Level 4. Milk Chocolate
Level 5. Strong Tea
Level 6. Espresso
And finally, using those two pieces of information, find your exact foundation shade on the Signature Shade Finder.
The coffee craze is alive and well around the world with coffee bars popping up on virtually every corner – enticing drinkers with exotic flavor profiles and compelling preparations transforming an otherwise ritualistic practice to a highly personalized experience. These days, coffee enthusiasts can savor their favorite cup exactly the way they like it.
With that in mind, Amway introduces the Artistry Café Melange Collection for spring 2014. Inspired by the darkest shot of espresso to the creamiest latte, this easy-to-wear, coffee-colored palette features eight eye color shades and the Sunrise Cheek Color Duo. Together it creates an effortlessly chic finish.
“From deep espresso brown to shimmering café au lait, the range is universally flattering and sophisticated,” explains Rick DiCecca, Artistry Global Makeup Artist. “Complemented with soft pops of color on cheeks and lips, the Café Melange Collection exudes a strong, elegant femininity that women will adore.”
Millions of people think skimping on sleep for work, chores, entertainment or social activities is a virtue. If that sounds like you, Amway scientists have five great reasons to give yourself permission to get more sleep:
Beauty sleep: Dark circles, baggy eyes and wrinkles are less noticeable when you get enough sleep. After even one good night’s sleep you’ll look brighter, healthier and more alert. And, overnight is a great time to help your skin renew itself.
Weight control: Successful weight loss is closely linked to sleep. Getting adequate sleep helps regulate appetite and metabolism, which can make a big difference in how well diet and exercise work in helping you lose or maintain weight. (See #3)
Healthy metabolism: When you’re tired, it’s harder to resist drinking alcohol and eating just before going to bed. Alcohol and eating late both negatively affect metabolism, which makes weight control more difficult – and, in turn, can disrupt sleep.
Sharper thinking: Alertness, energy, concentration, mood and the quality of our performance at job or school are all linked directly to getting enough sleep. Experts say getting enough rest helps you avoid mistakes – and even car accidents.
Resist illness: Adequate sleep can strengthen your immune system, helping you stay healthier and heal more quickly from injury and illness.
It’s also innovative. The package’s “twist-and-click” technology was invented, patented and engineered by Catherine Ehrenberger, vice president of research and development at Amway.
“It’s a revolutionary Artistry invention,” Ehrenberger says. “This exclusive system opens and closes the tube in the most ingenious way.”
Simply twist the tube to unlock it and release the lipstick bullet. Once desired application is achieved, a small click of the tube will return the lipstick to its resting position, locking it into place.
The lipstick was also formulated from a translucent base, helping the color remain true. That means what’s seen in the bullet is what’s seen on the lips. Plus, it resists feathering and bleeding.
Signature Color Lipstick began its global rollout in February.
He combines his technical expertise, his deep product knowledge and his intrinsic love for the craft to help guide product development. He also helps educate and engage Amway Business Owners to build interest and excitement around ARTISTRY color cosmetics and skincare products.
A master of what he calls “real beauty,” Rick is steadfast in his belief that makeup has the power to transform and that every woman owns the power to be beautiful.
Even though he’s worked with supermodels and Hollywood stars, Rick has earned a reputation as an accessible, empathetic artist who understands the needs of real women.
“The one piece of advice that I carry with me always, I received early in my career from a model friend. She said, ‘You will learn something from everyone who sits in your chair.’ And I truly have,” he said.
Those are just a few of the words that describe Amway’s Bob Hamilton, THE go-to person for policies and regulations in the home care and beauty products industries.
“His practical approach is highly valued by regulatory professionals worldwide,” says Dr. Nico Raczek, Amway global director of regulatory policies.
What else makes Bob stand out? “Good science, and products that are safe for our families as well as our communities are primary motivators for Bob,” says Terri Gaskey, who leads our quality assurance and global technical services.
“He has worked tirelessly over many years to strengthen the work we do on behalf of the industry,” says Ernie Rosenberg, ACI President & CEO. “We could never say ‘thank you’ enough for all that he has done.”
Quick, list some of the most annoying things that result in a bad hair day. Here’s a start: flat and lifeless locks filled with split ends or frizzy beyond all control.
Did you know that the starting point for those problems is your hair’s breaking strength? Amway Senior Research Scientist Lane Duvel did. Of course, it’s his job.
As part of the $75 billion-a-year haircare industry, he’s been researching ways to improve haircare for 15 years. He and his team recently perfected a way to significantly increase hair’s elasticity and strength. That means more life, less split ends and less frizz.
The result is Enerjuve, a patented formula exclusive to Amway’s Satinique line of premium haircare products. Enerjuve uses several of the same compounds that your body produces naturally to increase the breaking point of hair. That same new-found strength also helps hair resist the effects of air pollution, ultraviolet rays, heat from hair dryers and repeated washings.
That’s some powerful science to fight a bad hair day. Read more about the research and discoveries behind our new Satinique line at our Amway Global Newsroom.
For some Amway scientists, their “lab” might be a farm in Asia, the halls of academia, fjords in Norway, a trade show in France or a TED talk in New York.
It’s all about Open Innovation, a non-traditional approach to new product development that has been used at Amway since 2005. It’s built around the idea that new technologies can come from beyond the four walls of a laboratory.
Our Open Innovations team canvasses the planet for what team leader David Groh calls “the game-changers” – things like plants, proteins and prototypes with the potential to transform existing Amway products … or trigger completely new ones.
“We find some pretty amazing technologies out there,” Groh says. “But the bottom line is whatever we bring home and pitch as ‘product potential’ must meet the needs of our customers.”
Crescendo is defined, especially in music, as a gradual and continuous increase in volume. This name was adopted as the title for the new ARTISTRY package design to signify the grace and height of the upward-slanted caps.
“YOUTH XTEND is the first product line to launch in signature Crescendo packaging,” said Maud Pansing, vice president global beauty. “It underscores the ARTISTRY brand’s ‘Forward Beauty’ positioning and commitment to the most advanced research and technology yielding clinically tested results.”
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.