Those are just a few of the words that describe Amway’s Bob Hamilton, THE go-to person for policies and regulations in the home care and beauty products industries.
“His practical approach is highly valued by regulatory professionals worldwide,” says Dr. Nico Raczek, Amway global director of regulatory policies.
What else makes Bob stand out? “Good science, and products that are safe for our families as well as our communities are primary motivators for Bob,” says Terri Gaskey, who leads our quality assurance and global technical services.
“He has worked tirelessly over many years to strengthen the work we do on behalf of the industry,” says Ernie Rosenberg, ACI President & CEO. “We could never say ‘thank you’ enough for all that he has done.”
Quick, list some of the most annoying things that result in a bad hair day. Here’s a start: flat and lifeless locks filled with split ends or frizzy beyond all control.
Did you know that the starting point for those problems is your hair’s breaking strength? Amway Senior Research Scientist Lane Duvel did. Of course, it’s his job.
As part of the $75 billion-a-year haircare industry, he’s been researching ways to improve haircare for 15 years. He and his team recently perfected a way to significantly increase hair’s elasticity and strength. That means more life, less split ends and less frizz.
The result is Enerjuve, a patented formula exclusive to Amway’s Satinique line of premium haircare products. Enerjuve uses several of the same compounds that your body produces naturally to increase the breaking point of hair. That same new-found strength also helps hair resist the effects of air pollution, ultraviolet rays, heat from hair dryers and repeated washings.
That’s some powerful science to fight a bad hair day. Read more about the research and discoveries behind our new Satinique line at our Amway Global Newsroom.
For some Amway scientists, their “lab” might be a farm in Asia, the halls of academia, fjords in Norway, a trade show in France or a TED talk in New York.
It’s all about Open Innovation, a non-traditional approach to new product development that has been used at Amway since 2005. It’s built around the idea that new technologies can come from beyond the four walls of a laboratory.
Our Open Innovations team canvasses the planet for what team leader David Groh calls “the game-changers” – things like plants, proteins and prototypes with the potential to transform existing Amway products … or trigger completely new ones.
“We find some pretty amazing technologies out there,” Groh says. “But the bottom line is whatever we bring home and pitch as ‘product potential’ must meet the needs of our customers.”
Crescendo is defined, especially in music, as a gradual and continuous increase in volume. This name was adopted as the title for the new ARTISTRY package design to signify the grace and height of the upward-slanted caps.
“YOUTH XTEND is the first product line to launch in signature Crescendo packaging,” said Maud Pansing, vice president global beauty. “It underscores the ARTISTRY brand’s ‘Forward Beauty’ positioning and commitment to the most advanced research and technology yielding clinically tested results.”
Inspired by the Edith Rehnborg quote, “Every woman is a self-made work of art,” our colleagues at Amway Korea invited five emerging female artists to interpret a woman’s most beautiful moments through their own unique piece of art.
The 2013 Artist x ARTISTRY Gallery project, lead by actor Daniel Choi, included paintings, sculptures, illustrations and installations from artists Kim Sanyoung, Kim Soyeon, Kim Sohyeon, Kim Hyunjung and Ji Minhe. The artwork was showcased at the Busan International Film Festival in the ARTISTRY Booth at BIFF Village on the beautiful Haeundae beach.
The gallery concept was covered by influential Korean beauty and fashion magazines including Cosmopolitan, Heren, InStyle, Heren, SURE and Woman Joongang. It also was spotlighted by local and regional daily newspapers including JoongAng Ilbo and Maeil Business Newspaper.
Watch the video to see how the artists interpreted the project. So, what does beauty mean to you?
You may be familar with Satinique, as it has been part of the Amway brand porfolio since 1963. But now, there’s a new Satinique in town.
Making its fall 2013 debut, we’ve revamped and reformulated this complete collection of haircare, treatment and styling products featuring patented technology and botanicals with proven results that make bad hair days a thing of the past.
The key to Satinique lies with its patented Enerjuve technology. Developed by Amway scientists, Enerjuve is a positively charged complex of strengthening lipids, creatine and smoothing 18-MEA (amino acids). The Enerjuve positive charge counteracts hair’s naturally negative charge. The results are quite literally, a new movement in hair.
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best haircare brands on the market,” explains Maud Pansing, vice president global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a diffrence to the health of hair – inside and out.”
Complete with custom fragrances and color-coded packaging, Satinique is poised to unleash the power of hair.
We sat down with Dr. Paul Seehra from ARTISTRY Research and Development and asked him to explain the difference between ARTISTRY Youth Xtend and ARTISTRY Youth Xtend Ultra. Here’s what we learned:
ARTISTRY Youth Xtend products are targeted to women beginning to see the first signs of premature skin aging in the form of fine lines, wrinkles and dehydration – around age 25+. With a combination of ingredients and technologies aimed at reprogramming the future of skin (by targeting the youth proteins called Sirtuins), our YOUTH XTEND collection is designed to forestall the appearance of age and promote the look of youth longer.
ARTISTRY Youth Xtend Ultra, however, is designed for the more advanced signs of aging such as loss of elasticity and firmness – and the yellowing effect that comes with age. It works to help clear the natural repair pathways that have accumulated, in layman’s terms – ‘junk’ – making way for the skin to function more efficiently. Red Caviar Concentrate, the key ingredient in the collection, has been shown to help clear these pathways. Once cleared these pathways make way for real anti-aging benefits to take place efficiently and effectively.
So, which Youth Xtend collection is right for your skin?
Known for being a delicacy at fine restaurants, ARTISTRY has a new role for caviar.
As our ARTISTRY scientists researched the advanced signs of aging, their journey took them outside the labs to the salmon hatcheries of Norway.
Why? In 1997, skincare science uncovered the exfoliating properties of salmon hatchery fluid. As hatchery workers immersed their hands in the nutrient-rich water each day, the hatchery fluid seemed to produce anti-aging properties never seen before – skin appeared completely smooth, wrinkle-free and even in pallor.
ARTISTRY scientists studied further and discovered its true anti-aging ability. The hatchery fluid, harnessed as Red Caviar Concentrate in ARTISTRY YOUTH XTEND Ultra, became the building block of the collection, working together with the other ingredients in two specific ways: to micro-cleanse and rebuild the appearance of skin.
“This collection illustrates the power of ARTISTRY scientists seeking out and implementing innovative solutions to the most pressing skincare concerns,” said Maud Pansing, vice president of Global Beauty.
YOUTH XTEND Ultra is designed for the more advanced signs of aging such as loss of elasticity, firmness and the yellowing effect that comes with age. The U.S.-patented Red Caviar Concentrate has been shown to help clear the natural repair pathways in the skin. Once cleared, these pathways make way for real anti-aging benefits to take place efficiently and effectively.
Something to think about next time you see caviar on a menu.
It has been said that good things come in threes. We’d like to think that ARTISTRY is no exception as we celebrate the beginning of a global launch of three new collections.
ARTISTRY Youth Xtend Lifting Smoothing Foundation begins with the ultimate color palette. By revamping its existing foundation palette with a truly scientific approach, the ARTISTRY team conceived of a range of colors representing the maximum number of global skintones with minimum shade offerings.
ARTISTRY Youth Xtend Ultra: Four new products specifically target the signs of advanced aging, aiming to lift both the appearance and tone of skin. Skin is micro-cleansed and its function optimized allowing anti-aging ingredients work to their best ability.
ARTISTRY Fall 2013 Galaxy Collection: Let your beauty reach beyond the stars with shimmering accents that create bright, cosmic looks. “The Galaxy Collection goes from day-to-night, working for all women, of all skin tones and of all ages,” said ARTISTRY Global Makeup Artist Rick DiCecca.
We hope you enjoy these new products as they become available in your market!
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.