“Business Opportunity”


Constant celebration

The U.S. Small Business Administration has declared that March is national Start a Business Month.

At Amway, every month is start a business month, whether in the U.S. or around the world! In fact, every day, we equip new entrepreneurs with the mentorship, confidence, products and training they need to own and run a business.

In the video below,  Amway Chairman Steve Van Andel said, “We’ve never lost sight of our belief in entrepreneurs.  They have been the essential . . . driving force of our business for over 50 years.”

“Entrepreneurs fuel our success, as well as the economies of communities around the world,” added Amway President Doug DeVos. “Today, the spirit of entrepreneurism is alive and well.”

The findings of the 2013 Amway Global Entrepreneurship Report – which measured the dynamics of entrepreneurism among 26,000 people in 24 countries – reinforces these statements.

In 2014, Amway will continue to study the entrepreneurial landscape, looking at what helps and holds people back from bringing their entrepreneurial ideas to life.

We’ll also be adding 13 new countries to our study this year, including India, Korea, China, Brazil, South Africa and Norway. A total of 37 countries will be surveyed, and the release of our results will coincide with Global Entrepreneurship Week in November of this year. (Check out this great video of coverage from last year’s release of the report.)

Until then, follow us on Twitter or Facebook to join the conversation about the role that Amway, and the entire direct selling industry, plays in building and fostering the entrepreneurial spirit around the world. Search for #AGER to find posts specifically about the Amway Global Entrepreneurship Report.

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Wonder women

The World Fact Book tells us that the ratio of men to women in the entire world population is 101 males to 100 females. Amway data tells us that our world looks a little bit different: More than 3 million people around the world have joined Amway, and two-thirds of them are fearless females — hard-working, independent entrepreneurs who joined Amway to earn extra income, be their own boss, learn new skills, set their own schedules and be rewarded for their accomplishments.

Every one of them has a unique story, and some of them are not building the business on their own. In most Amway markets, husband-and-wife teams are common. In some cultures, it’s mothers and daughters who start and work an Amway business together.

Busy mothers are building Amway businesses to earn extra income and flexibility for their families. And in some economies, women have become successful Amway business owners where few other entrepreneurial opportunities exist for them.

Two-thirds. We believe it’s a formula that’s producing many happy returns.


Our belief

Have you ever wondered: What does Amway believe in?

We recently sent a team on a world tour armed with a film crew to answer that question. They went to Los Angeles, Hong Kong, Istanbul, Guangzhou, Bangalore, New York and our own World Headquarters, meeting with Amway Business Owners along the way.

The resulting video is a powerful answer to that question: Amway believes in people – people and their potential.

As the video states, “This potential is a postive force within all of us, and, when it’s inspired, it can’t be contained by race or class or creed or anything else. This is why we started Amway: to help people live better lives by helping them realize their potential.”

So, what is our most precious resource? An energy so big it can transform the world? Just watch…

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Great entrepreneurial will

This definition of “will” is one we can really appreciate: “The power of control the mind has over its own actions; the power of choosing one’s actions and asserting one’s choice.”

In Greece – the world’s 72nd most populous country according to 2012 figures – the findings of the Amway Global Entrepreneurship Report revealed that will and determination are as strong as ever, despite the economic recovery being experienced there. We learned:

  • More than two thirds (69%) of respondents in Greece have a positive attitude toward self-employment, with extremely positive attitudes coming from respondents under the age of 30 (79%) and students (86%).
  • More than half (53%) of respondents can imagine starting their own business – a tiny change from 2012 and proof positive that Greece has great entrepreneurial will.
  • To 44% of respondents from Greece, “making a return to the job market” is an extremely appealing motivator for starting a business, likely due to rising unemployment there.

That said, what concerns us greatly is that 85% of respondents in Greece, and 90% of females, see the fear of failing with an enterprise as an obstacle to starting a business. This is 15% more than the worldwide average.

Where Greece makes a statistical and impressive rebound is that it believes its society to be significantly more entrepreneurship-friendly than other countries categorized as crisis-struck, such as Hungary, Romania, Portugal and Spain.

The way they feel could likely be summed up in this man-on-the-street interview: “We are strongly connected to our place . . .  and we still think we are the best in the world.”

With a will like that, we look forward to the results from next year’s Amway Global Entrepreneurship Report.


Entrepreneurship in Great Britain

Entrepreneurship is well-liked in Great Britain, especially among the young and educated.

That’s according to the 2013 Amway Global Entrepreneurship Report, which studied views and attitudes toward entrepreneurship and self-employment in 24 countries.

Here are some results from Great Britain:

  • On average, almost 8 out of 10 respondents, or 77%, have a positive attitude toward self-employment. That’s a boost from last year’s 75% and about 7% higher than the international average.
  • Among 18- to 24-year-olds the number grows to 86%. Add a university degree to that group and the number jumps to 91%.
  • On the whole, 88% of the respondents with a college degree report positive feelings toward entrepreneurship. Views dropped among those without a degree to 74%, but that’s still higher than the international average in that group — 67%

So, why do those in Great Britain like the idea of starting a business? Well, it’s not about the money. “Second income prospects” was one of the least important reasons they would consider it. The highest ranked reason was “independence from an employer and being one’s own boss.” The second most appealing reason was “self-fulfillment and possibility to realize own ideas.”

Question asked: In your opinion, which of the following aspects appeal to you as reasons to start up your own business?


Four corners

Earlier this month, all four Amway regional presidents sat down to chat with employees at Amway World Headquarters about their corners of the world. They shared insights, initiatives and compelling stories about local corporate citizenship efforts and Amway Business Owners (ABOs).

In Southeast Asia, Jim Payne uses his 30+ years of experience with Amway and time-tested relationships to lead several countries in which Amway already holds a top market share position. He highlighted Amway’s appeal to those under age 35 in Vietnam, one of our newest markets. He told a story of a Japanese ABO who lost half of her family and downline distributors during the 2011 tsunami. The loss motivated her to rebuild her business to the Diamond level in only three years, using her income to support and help rebuild her still-struggling community.

Greater China Regional President Gan Chee Eng, focused on China’s Amway Charity Foundation, which was recently named one of the Top 10 Most Transparent Foundations in China. The foundation was featured during this year’s Clinton Global Initiative (CGI) annual meeting, where its Spring Sprouts Kitchen project was highlighted as one of CGI’s Commitments to Action.

With 30 countries, 26 languages, 19 currencies and 11 time zones, Europe/India/Africa Regional President Samir Behl describes his region as having three advantages: diversity, complexity and opportunity. He shared that there are more women than men in Russia and they live longer. In addition to the societal impact of this, he (only half-jokingly) said this could contribute to a huge demand for beauty products such as ARTISTRY YOUTH XTEND.

Last, but certainly not least, in the home region of our headquarters – the Americas – Tanios Viviani says he lives for hearing, and telling, our ABO stories. The Americas president recently attended an event in the United States where he met a Costa Rican native who had left his parents and moved to Mexico to find success, promising not to return until they could be proud of him. After many years and he returned as a Diamond level ABO and was able to tell his mother that “Amway was [his] graduation in life.” That ABO now supports his family with his business. Tanios knows there are others like him capable and willing to do the same and says his region will do more than its part to ensure the Amway opportunity is relevant to future generations.

Across the miles and the 100-plus countries and territories where the Amway opportunity can be found, these four men brought their markets to life and connected our employees in Ada, Michigan, with the ABOs they support all over the world. 


Silver Irises

The traditional gifts that spouses give each other to celebrate a 25th anniversary in the United States include iris flowers and silver jewelry. This month, we are quietly honoring that same milestone for the Women’s Business Ownership Act, which was signed into law in October of 1988.

This landmark legislation allowed women to receive business loans without the co-signature of a male relative; created the National Women’s Business Council; and helped fund Women’s Business Centers -  similar to this one in our backyard – all over the country.

As of 2012, the State of Women-Owned Businesses Report estimated that there are more than 8.3 million women-owned businesses in the United States, generating $1.3 trillion in revenue and employing 7.7 million people.

At Amway, women business owners make up anywhere from 52 to 70% of our distributor force, depending on the country. And around the world, we’re partnering with other companies; policy influencers; social agencies; and media outlets to keep women’s economic empowerment a priority.

A major milestone was hit 25 years ago - one that brought gifts too numerous to fit into a headline. That said, our work in this area is just beginning, and will never be just a part of history.


Global potential

Since being named chairman of the United States Chamber of Commerce in June, Amway Chairman Steve Van Andel has shared lunch with the new president of South Korea and addressed the leaders of the top 100 U.S. chambers.

On a recent trip to China, he met with Chinese Vice Premier Wang Yang, several other government officials, top media and distributor leaders.

The theme has been similar in all of these meetings: Our potential is great if we remain true to our values, show leadership and embrace innovation.

“Dad and Rich believed people have an innate desire to make their lives better,” Van Andel said. “And they believed that by empowering others, people would work to reach their greatest potential. At Amway, we offer people the opportunity to own their own business … to pursue a level of success they desire.

“And with commitment and hard work, they can change their lives. Improving people’s lives has been our vision since the beginning. And we believe that ultimately, it’s why Amway’s been so successful.”

It’s a message Van Andel will continue share all over the world as he travels this next year as chairman of both Amway and the U.S. Chamber. We think it has potential – do you agree?

Written by Andrea Clark


Thinking differently

It makes sense that Amway, a company that has been engaged in social selling for more than 50 years, is focusing on how its business owners use social media.

“We’ve had people refer to Amway as the original social network. Given that, we’ve certainly been doing some interesting work around understanding how consumers want to engage with us through social,” Amway Chief Sales Officer John Parker recently told The Economist Lean Back Blog.  ”Likewise, understanding how we can ensure that social media is an appropriately used tool for building a social business.”

Personalizing and customizing experiences for customers and business owners, whenever and wherever they are doing business, is part of that focus.

“The opportunity for us in direct selling is to make that much more personable,” Parker said. “It’s a more compelling story when it’s a story about an individual, when it’s an individual talking about how a product has helped them solve an issue or problem.  In a way, social media allows us to personalize the way in which we market, and it forces us to think about things differently.”

Read more at The Economist blog.


Imagine more

When you own your own Amway business, you enjoy flexibility, personal growth and a limitless potential for added income. How? Watch this video to learn more…

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