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“Company News”

Apr.04
2014

Marketing to the middle

It seems plenty of people are eager to learn about Amway’s success in China.

A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.

And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.

The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.

As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”

During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China.  Among them are to understand the digital and social media landscape,  take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.

Apr.02
2014

2013: Year in review

Earlier this year we reported our 2013 annual sales — a record breaking $11.8 billion.

How did we get there? Through unsurpassed products, unparalleled support and unlimited opportunities. Take a look…


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Mar.31
2014

“Simply Rich”

Rich DeVos believes that he has achieved much in his life for one simple reason  – focusing on helping others succeed.

“Looking back at 88 years of life, I believe one principle rises above the others,” he writes in his fifth book, “Simply Rich:  Life and Lessons from the Cofounder of Amway.” “People who achieve the highest levels of success are those who place their focus on other people rather than themselves.  I have succeeded only by helping others succeed.”

In “Simply Rich,” the co-founder of Amway shares the story of his remarkable life, from his humble beginnings to his success as a global business leader, and what he learned along the way.  Listen to Rich talk about the inspiration for the book in this trailer for “Simply Rich.”


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“Simply Rich” is available from the Howard Books division of Simon & Schuster and can be found online or in stores starting April 1.  Other titles by Rich DeVos include “Believe!”, “Hope from My Heart” and “Ten Powerful Phrases for Positive People.”

Mar.26
2014

Kazakhstan kickoff

Here are some fun facts about Kazakhstan: It’s the world’s largest landlocked country by land area. Its territory of 2,727,300 square kilometres (1,053,000 sq. mi.) is larger than Western Europe. And it’s the newest place where people can buy Amway products.

Last week, Kazakhstan became Amway’s newest market, joining the more than 100 countries and territories where we already operate.

Amway Kazakhstan is the company’s first official presence in Central Asia and is headquartered in Almaty, the country’s largest city.

Amway Kazakhstan offers the same brands and products as Amway Russia, its neighbor to the north.

We are excited to offer the Amway Business Opportunity to our new friends in Kazakhstan, as they carry out our mission of helping people live better lives.

— Written by Austin Langlois

Mar.24
2014

Fuzz buster

The amazing scientists in the Amway laundry care lab love inspiration, and when they hear from Amway Business Owners about a particular laundry challenge, they get inspired.

Take, for example, the challenge of keeping black and dark-colored cotton clothing looking vibrant and new, wear after wear. Machine-washing cottons causes fuzzing, pilling and dye transfer that can make these items look faded and old long before their time.

The R&D team began looking for ways to help consumers extend the appearance of their newer dark cotton items in one economical and easy-to-use laundry solution.

The team developed a detergent technology that preserves the appearance of dark cottons, and even improves the appearance of many dark cotton items that look faded from previous washings in other detergents.

The technology is used in SA8 Black Concentrated Liquid Laundry Detergent with Bioquest formula exclusively from the Amway Home brand. It is now available in China, Hong Kong and Taiwan, and is expected to be available in Japan and Europe later this year.

When our laundry products help consumers wear their clothing longer, families save money–and it helps slow the flow of these items into the waste stream. That’s a double win! Read more about the product at Amway Startup.

Mar.21
2014

How we did it

There’s no better way to learn than from someone who’s been there and done that.

That’s the thinking behind the Harvard Business Review’s (HBR) “How I Did It” column, which gives CEOs a platform to share how they tackled a challenge and what other companies can learn from their experience.

Last year Amway President Doug DeVos penned a piece for the column about how Amway reinvented itself in China to not just survive, but thrive.  Doug detailed four key lessons – understand the market, stay true to your mission, build strong, trusting relationships and take a long-term view – that helped Amway become the industry leader in China.

Doug’s contribution was recently selected as one of the best of these columns by the editors of HBR and included in a new book, “How I Did It: Lessons from the Front Lines of Business.”

The book also includes lessons by the leaders of General Electric, Google, Prada, Zappos and other admired companies.

“How I Did It” is available now at bookstores, online and through Harvard Business Publishing.

Mar.03
2014

Believe!

Nearly 40 years ago, Rich DeVos had a message for the world – “Believe!”

In his first book, a 173-page narrative co-authored with Charles Paul Conn, the Amway co-founder sought to empower a world of individuals to meet their unlimited potential.

“I believe that one of the most powerful forces in the world is the will of people who believe in themselves, who dare to aim high, to go confidently after the things they want from life,” DeVos said in the book’s first chapter.

That message of potential and the desire to empower individuals remains the driving force of Amway today.

“I always heard Dad tell people: You can do it. You have potential. You can achieve whatever you set your mind to doing,” Amway President Doug DeVos recently told an audience near Amway World Headquarters.  “It’s all about the potential of the people.”

Perhaps the Amway co-founder summed it up best on page 22 of “Believe!”

“’I can.’  It is a powerful sentence,” he wrote.  “It works.  People can do what they believe they can do.”

DeVos is still writing. On April 1 his fifth book, titled “Simply Rich,” will be released.  It’s a memoir of the major events of his remarkable life.  It will be available at major booksellers, and can be preordered through Amazon, BN.com and Simon and Schuster.

Feb.28
2014

Wonder women

The World Fact Book tells us that the ratio of men to women in the entire world population is 101 males to 100 females. Amway data tells us that our world looks a little bit different: More than 3 million people around the world have joined Amway, and two-thirds of them are fearless females — hard-working, independent entrepreneurs who joined Amway to earn extra income, be their own boss, learn new skills, set their own schedules and be rewarded for their accomplishments.

Every one of them has a unique story, and some of them are not building the business on their own. In most Amway markets, husband-and-wife teams are common. In some cultures, it’s mothers and daughters who start and work an Amway business together.

Busy mothers are building Amway businesses to earn extra income and flexibility for their families. And in some economies, women have become successful Amway business owners where few other entrepreneurial opportunities exist for them.

Two-thirds. We believe it’s a formula that’s producing many happy returns.

Feb.26
2014

From start to finish

Vertical integration. Seed-to-supplement. Supply chain. Regardless of what you call it, Amway controls much of the process (and, in several cases, the entire process) when developing and manufacturing high quality nutrition, beauty and home products for the world.

By controlling as much of the process as possible, Amway is able to have heightened oversight of product quality – from the core ingredients that serve as the source of the products, to the manufacturing of goods in our 15 manufacturing facilities, to the complex delivery systems that allow millions of Amway distributors in more than 100 countries and territories to secure goods close to home or ship directly to the ultimate consumer.

The source/make/deliver process that Amway has built is truly unique. It is a point of pride for the company, its employees and Amway Business Owners and it is detailed in a new website called AmwaySourceMakeDeliver.com.

The site helps to chronicle some of the many reasons why customers who buy Amway products from Amway Business Owners continue to make the company a trusted part of their daily lives.

Feb.24
2014

Amway Startup

Every single day, someone launches their Amway startup. They are entrepreneurs. They want to control their own destiny. They are difference-makers.

But unlike many others who are attempting to set their own course, these entrepreneurs are backed by an $11.8 billion company. One supported by 21,000 people who are working hard to make that individual startup a success. These entrepreneurs are supported by more than 1,000 patents, 15 manufacturing sites, 75  R&D and quality assurance labs and a distribution network that is nearly unmatched in the world of business.

We want to bring that story to life. That’s why we have launched Amway Startup — a news site dedicated to telling the story of the backroom that supports Amway startups all around the world.  From stories on scientific excellence and new products to beauty and nutrition, Amway Startup will be your source for detailed coverage of the fuel that helps power Amway startups globally.

So, check it out here, and tell us what you think.