Congratulations, Amway Business Owners, you’ve made another Amway brand number one on the planet!
Thanks to you, eSpring is now the world’s largest-selling brand of home water treatment systems according to a Verify Markets study of 2012 global sales. It’s also the number one selling brand of water treatment systems in the Asia region – and in the individual countries of Taiwan, Malaysia and Thailand.
The study included systems sold through retail channels as well as through direct selling. With so many options for getting drinking water, why do so many consumers prefer eSpring?
One reason is that our eSpring system reduces more than 140 potential health-effect contaminants to deliver clean, safe drinking water. It also is certified by NSF to reduce more individual contaminants than any other carbon filtration and ultraviolet (UV) light treatment point-of-use system in the world.
People also love eSpring because of the smart technology that other water filtration systems don’t have: electronic monitoring that tells the user when it’s time to change the filter cartridge, and eCoupled™ wireless power technology that safely and efficiently assures that people are getting high-quality, clean water every time. That gives consumers peace of mind.
From water and air purification to products for safer cleaning, you can have confidence in Amway as your source for brands that help you transform your home for healthy living.
What do coconuts and citrus have to do with cleaning your home, washing dishes and doing laundry?
Well, for our cleaning and laundry care products that are made with BIOQUEST FORUMLA™ technology, these natural materials are the building blocks to powerful performance while also caring for the environment.
Key ingredients derived from coconuts, citrus fruits and minerals clean away dirt, grime, grease and dust without adversely affecting the health of people or the planet (when used as directed).
Want some more reasons to like our products made with the BIOQUEST FORMULA?
- They are biodegradable, so the they break down and decompose into elements found in nature.
- They are gentle for use on a wide range of fabrics or surfaces.
- And they are dermatologist tested, where appropriate.
They’re also concentrated, which brings another list of earth-friendly benefits:
- They are made with less water.
- Customers use smaller amounts for effective cleaning.
- Less packaging is required, meaning waste is reduced.
- And the smaller packages weigh less, reducing the amount of fuel needed to transport them.
That’s quite a list. Do you have anything to add? Leave a comment and let us know!
The cookware lab might just be one of the most fun places at Amway World Headquarters in Ada, Michigan. The lab is actually 10 kitchens in one, simulating authentic home cooking conditions in Japan, China, Europe and North America.
Amway employees from around the world helped select typical appliances from their countries or regions. The power supplies also are designed to mirror those found in homes in our global markets. That’s how we ensure cooking with iCook™ (sold in the Americas, Europe and several Southeast Asian markets) and AMWAY QUEEN™ (sold in Japan, Korea and Greater China) cookware is one of the healthiest ways to cook anywhere.
The lab is the domain of Principal Engineer Sue Hoff, who has been cooking up innovative cookware designs for more than half of our 50-year cookware history. You can ask Sue nearly anything about preparing food for optimal nutrition. Not only does she know a lot about our nutrient-preserving VITALOK™ low-moisture cooking method, she also knows about nutrients themselves as she started her Amway career in food and beverage product development.
Employees with knowledge and experience spanning two or more product lines are common here. That’s a big reason why you can have confidence in Amway as your single source for brands that help you create a healthy home environment for your family, from safer cleaning to optimal health.
See more photos of our lab at the Amway Facebook page.
You’re going to need a bigger plate if you want some of this ravioli.
At 29.28 meters long – more than 96 feet long – it’s the newest Guinness World Records™ entry for world’s longest ravioli. It was cooked up by Amway Russia in St. Petersburg on August 3, shattering the six-year-old previous record by more than five meters.
For perspective: 29 meters is the equivalent of 16 men lying head to toe.
It took 10 Amway Business Owners and journalists 90 minutes to roll out and stuff the colossal pasta. They worked under the leadership of iCook™ cookware expert Alexey Semenov and three professional chefs. The ravioli weighed 20 kilograms (more than 44 pounds).
The St. Petersburg event also included 100 Amway Business Owners and journalists vying for top honors for the best ravioli cooked in the iCook pasta set. Judges included TV anchor and culinary blogger Elena Usanova and Amway Russia leaders.
Guinness adjudicator Jack Brockbank was on hand to make the world record official.
Guinness World Records is universally recognized as the authority on record-breaking achievement. Its mission is to inspire ordinary people to do extra-ordinary things. For Amway Russia, mission accomplished!
With more than 900 research and development professionals employed by Amway, discovery is job #1.
In fact, more than 1,000 patents have been secured during the company’s history and over 800 more are pending. Many of these discoveries are driven by customer demands, feedback from distributors or advances in the market.
But some of the best discoveries happen simply by accident.
Take, for example, the company’s invention of non-chlorinated automatic dishwasher detergent. In the 1980s, there was not a non-chlorinated product on the market and Amway wasn’t trying to develop one. But, while testing a potential product for soil removal, our R&D professionals noticed that the product eliminated spots. Upon further testing, it also seemed to clean plates, plastic and other flatware better than anything else.
Quickly, a new product was born.
“It was all just serendipity,” Amway Scientist Ernie Brumbaugh said. “The result of observation and the understanding that something unique was happening in front of our eyes.”
What came to be known as Crystal Bright Automatic Dishwashing Detergent is just one of many discoveries made by Brumbaugh, who’s been with Amway for nearly 43 years. It’s also one of the reasons the company recently honored him with induction into the Amway’s new R&D Distinguished Scientific Leadership Society – the highest honor bestowed by the R&D division.
Comedian Steve Martin once said, “I’ve got to keep breathing. It will be my worst business mistake if I don’t.”
Of course breathing is essential to success in life, but it is also important to consider the quality of the air we breathe. According to the U.S. Environmental Protection Agency, air indoors is 2-5 times more contaminated than outdoor air.
As air quality continues to decline globally, Amway’s ATMOSPHERE™ Air Treatment System ensures families a cleaner and healthier residential environment. Its leading technology matched with the dedication of our more than three million distributors worldwide has made ATMOSPHERE the world’s number one selling brand of residential air treatment systems. (Based on the Verify Markets study of 2011 global sales.)
“We’re proud that our ATMOSPHERE Air Purifier leads sales in the air purification category,” said Mitch Urbytes, Director of Home Brands. “But the greatest achievement is that our technology ensures a cleaner and healthier environment by reducing dust and allergens.”
Thanks to ATMOSPHERE and Amway, we can all breathe a little easier.
(Guest post by Jenie Altruda)
Just try to get an appointment at this hair salon. There are no regular customers and walk-ins are strictly prohibited.
But it plays an important role in helping your hair look great.
That’s because the Amway International Research Salon allows our scientists and researchers to learn more about how our products perform on all kinds of hair, by testing those products on volunteers.
Salon testing allows product developers to receive “in-use” performance data on Satinique formulations to support preliminary testing done in our labs. Scientists and licensed cosmetologists evaluate the condition of hair before and after use of our shampoo, conditioning and styling products so they know they will perform as expected.
It’s just one way Satinique helps you get “salon-worthy” hair without leaving home. No appointment necessary!
Amway Home products are top of the line, but don’t take our word for it. Check out a product demo and see for yourself.
To prove the effectiveness of our products, our Research and Development team creates product demos that compare our product performance to that of our competitors.
The Permanent Marker Demo, featuring our L.O.C. Kitchen Cleaner, is a favorite of the Home Care Product Development group. This demo shows a quick and simple solution to an everyday household problem – removing permanent marker from countertops and other surfaces.
Product demos are a powerful tool for our distributors to use in selling our products to customers. Russia and China reported that most distributors in those markets rate product demos as “important” or “very important” to their business. After the permanent marker demo was released in North America, we saw a significant increase in L.O.C. Kitchen Cleaner sales.
See for yourself the demonstrable quality of our products.
Some of the best online videos are designed by people who might not be experts with a camera, but who have unlimited imagination and enthusiasm.
We’ll uncap some of that creative talent in Europe, where we’re celebrating the first anniversary of our Amway Home brand with a call for original video demonstrations.
Video entries are due today for this pilot program. The videos are made by and star our distributors, as well as Amway Home laundry, dish or surface products. To date, more than 160 videos are contenders. [Update: The final number of entries totals more than 220.]
It’s a simple idea, but one that could have far-reaching potential. Our research shows that a home care demonstration increases sales volume, and improves both distributor and customer engagement.
Our Research and Development team will help judge the winning entries, based on novelty, simplicity and relevance.
We can’t wait to meet the winners later this year. Not only do they each earn a trip for two to Amway World Headquarters, they’ll also perform in their own demos, which will be professionally produced.
Watch the Insider for a future sneak peak!
Jesseca Frost, Amway Public Relations Intern, co-authored this post.
Thomas Edison was a brilliant inventor.
That’s why our Fulton Innovation team is privileged to win the Gold Edison Award in Applied Technology for Power Management for eCoupled Intelligent Wireless Power in the internationally renowned 2012 Edison Awards.
Fulton’s innovative entry impressed the judges – a group of more than 3,000 senior business executives and academics – with a collaborative effort with Motorola Mobility to provide a wireless power option for the DROID™3.
“We are honored to receive this recognition from the prestigious Edison Awards,” said Dave Baarman, director of advanced technologies for Fulton Innovation, in a news release. “Our work with Motorola, the Wireless Power Consortium (WPC), and our many partners enable us to bring advancements in wireless power directly to consumers to simplify their lives.”