You may be familar with Satinique, as it has been part of the Amway brand porfolio since 1963. But now, there’s a new Satinique in town.
Making its fall 2013 debut, we’ve revamped and reformulated this complete collection of haircare, treatment and styling products featuring patented technology and botanicals with proven results that make bad hair days a thing of the past.
The key to Satinique lies with its patented Enerjuve technology. Developed by Amway scientists, Enerjuve is a positively charged complex of strengthening lipids, creatine and smoothing 18-MEA (amino acids). The Enerjuve positive charge counteracts hair’s naturally negative charge. The results are quite literally, a new movement in hair.
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best haircare brands on the market,” explains Maud Pansing, vice president global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a diffrence to the health of hair – inside and out.”
Complete with custom fragrances and color-coded packaging, Satinique is poised to unleash the power of hair.