“Making a Difference”


Nov. 20: What a day

It’s been two months since the Amway Universal Children’s Day on Nov. 20, but we still marvel at the impact it had.

More than 15,000 volunteers worked on 300 projects in 57 countries that resulted in more than 100,000 children being helped.

Jesse Hertstein from our global One by One team puts it best: “It’s not just one day of volunteering. It’s really a demonstration of our commitment … to help children in every community we do business in. Not just today, but on into the future.”

Here’s a collection of some of the amazing things accomplished in our 24-hour global celebration focused on making a difference.

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Christmas elves

Remember on Nov. 20 when we told you about the 1,400 bikes being assembled at our Spaulding Avenue facility near our World Headquarters for Amway Universal Children’s Day?

Those were being built for Elves & More of West Michigan, a nonprofit that delivers bikes to children in need each Christmas season. The elves were busy over the weekend.

They delivered those 1,400 bikes, plus 1,100 more to children in the neighborhood of Burton Elementary and Middle schools in Grand Rapids. See great coverage of the bike give-away here from WOOD TV. It includes a lot of smiling faces.

More Amway volunteers were on hand to help with the give-away. The gesture had an extra special meaning for them because Amway has long had a partnership with Burton schools, volunteering at Christmas and other times of the year.

Visit our Facebook page for more photos of the give-away.


World of impact

More than 100,000 children in one day.

What a great way to mark 10 years of helping more than 10 million children through the Amway One by One Campaign for Children.

On November 20 we marked Amway Universal Children’s Day, inviting our Amway Business Owners and employees to reach out and help children in their community. They did not disappoint.

During the span of 24 hours, more than 15,000 ABOs and employees from 57 countries volunteered 35,425 hours through 304 projects. Those efforts benefitted more than 100,000 children.

“Amway is a people business, and our people live and work in communities all over the world,” said Todd Woodward, vice president for Amway brand, public relations and corporate social responsibility. “For one day we aligned as a global company to make the lives of the children and families in the communities we serve a little better.”

Read more about the events of November 20 here and watch this message of thanks from Steve Van Andel and Doug DeVos.

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Our global family

Andrea Clark and Sri Soekarmoen McCarthy, members of our global public relations team, continue to share their experiences on a recent visit to Amway Vietnam.

It was a sunny November day in Nha Trang, a beautiful seaside city in central Vietnam facing the South China Sea.

Sri McCarthy and I accompanied two of our Amway Vietnam colleagues and the chairman of Khanh Hoa Funds to present educational scholarship to under-privileged children.

We were fortunate to visit five of the families who received the scholarships and hear about their school progress. We met grandparents, single mothers, siblings and other caregivers, all of whom welcomed us into their homes, offering us tea or water.

Despite their circumstances, they were able to thrive, and they proudly showed us pictures of their children or grandchildren and their report cards.

At the end of the day, we visited 11-year-old Le Dinh Nguyen Tri Thoi. When he was younger, he suffered from an untreated illness that caused him to lose his hearing. He struggles with some subjects but excels at math and science. His smile pulled at my heart and made me grateful that we work at a company that supports children like Le Dinh Nguyen Tri Thoi, helping them achieve their potential.

Through the Amway One by One Campaign for Children, we are committed to help children be children — making sure that they have the opportunity to live, laugh and learn.

Have we done enough for those children? No. While we can’t change the lives of all children in Nha Tran over overnight, we can do it if we join together. We can do it one by one.

You can see more photos from our trip at the Amway Facebook page.


Three, four, five

Sri Soekarmoen McCarthy, a member of our global public relations team, recently shared her experiences while visiting Amway Thailand.

After that trip, she and Andrea Clark, director of Amway Global Public Relations, continued on to visit Amway Vietnam. Read on…

Andrea Clark and I flew more than 980 kilometers (564 miles) over Cambodia from Thailand to Vietnam. Our experiences while visiting our friends at Amway Vietnam are best told with the numbers three, four and five.


We visited three different cities in three days to tackle three public relations assignments.  We met with our colleagues from the Amway Vietnam Public Relations team in Ho Chi Minh City. We interviewed Amway Business Owners in Hanoi. And we met with officials from the People’s Committee of Schooling Fund’s in Nha Trang.


The four ABOs we interviewed were from Ho Chi Minh City and Hanoi. Prior to joining Amway, one used to own an advertising agency, another owned a pharmacy and the other two were a real estate agent and a human resources professional.

While talking about their Amway businesses, they said that having financial independence is great, but having the freedom to run their own business and control their daily schedule was the primary motivation for becoming ABOs.  Amway has allowed them to focus on their families and raise their children while working in a less stressful job.


Five years ago, Amway began operating in Vietnam. Since then, Amway Vietnam has championed children’s welfare and education through the Amway One by One Campaign for Children.  During our visit, we were happy to support that effort.  Andrea presented a check for US $10,000 to the Khanh Hoa People Committee’s Office to provide scholarships to underprivileged children in Nha Trang.  We visited five of the children who received the scholarship. (Come back to the Amway Insider later this week to learn one recipient’s story.)

We experienced a lot in those three days and three cities, and we have more stories to tell you about the ABOs and our experiences in Nha Trang. In the meantime, check out some photos from our trip at the Amway Facebook page.


Giving thanks

Amway World Headquarters will be closed today and tomorrow, Nov. 28-29, in celebration of Thanksgiving.

We are always thankful for our Amway Business Owners and employees, but this year, as we look back on the amazing activities that took place on Nov. 20 to mark 10 years of the Amway One by One Campaign for Children, we are especially grateful.

Thank you to everyone who contributed!


Measuring a world of impact

Check out the map.

It’s one thing to say you are a global company; it’s another thing altogether to prove it by your actions.

Wednesday, November 20, 2013, was Amway Universal Children’s Day, an event to celebrate the 10 year anniversary of the Amway One by One Campaign for Children. In the past 10 years, the campaign has helped more than 10 million children.

On Wednesday, Amway Business Owners and employees worldwide mobilized for one cause – children. Though the projects and events varied in scope and creativity, the passion was evident and undeniable.

As we started planning for the 10th anniversary celebration of the One by One Campaign for Children, the map was blank. When we crept closer and closer to the day, more and more markets shared their plans for participation. On Wednesday, people in more than 55 countries participated in over 100 projects. (And those are just the ones we know about!)

You can see a larger version of the map here: A World of Impact. Look at the coverage. Quite humbling.

We also have another map. As we neared the November 20 date, we challenged our ABOs and their markets to showcase their projects by taking Instagram photos and videos using the hashtag #amwayonebyone. As the posts came in from around the world, they populated a map found on our Amway One by One home page. We were stunned. We also shared some wonderful photo albums on our Amway Facebook page.

You have to see the photos for yourself. Priceless.

So, how do you impact the world? Simple… One by one.


Today is the day

We’ve been planning all year and Amway Universal Children’s Day is finally here. Our friends in other timezones already have been busy with their projects.

And the more than 4,000 employees at our World Headquarters kicked off their work at midnight, building bikes for Elves & More of West Michigan, decorating lunch bags for Kids’ Food Basket and filling hygiene kids for victims of Typhone Haiyan in the Philippines via International Aid.

Want to know what’s happening in your part of the world? Check out our Instagram map where Amway employees and business owners and upload photos of their activities using #AmwayOnebyOne.

Even our spokespeople got involved. Check out what they had to say at our Amway One by One blog and keep up on all our global activities at

We want to say a big “Thank you!” to all of our employees and business owners across the globe who helped us reach the milestone of helping 10 million children in the first 10 years of our Amway One by One Campaign for Children.


Hard working, earth-friendly

What do coconuts and citrus have to do with cleaning your home, washing dishes and doing laundry?

Well, for our cleaning and laundry care products that are made with BIOQUEST FORUMLA™ technology, these natural materials are the building blocks to powerful performance while also caring for the environment.

Key ingredients derived from coconuts, citrus fruits and minerals clean away dirt, grime, grease and dust without adversely affecting the health of people or the planet (when used as directed).

Want some more reasons to like our products made with the BIOQUEST FORMULA?

  • They are biodegradable, so the they break down and decompose into elements found in nature.
  • They are gentle for use on a wide range of fabrics or surfaces.
  • And they are dermatologist tested, where appropriate.

They’re also concentrated, which brings another list of earth-friendly benefits:

  • They are made with less water.
  • Customers use smaller amounts for effective cleaning.
  • Less packaging is required, meaning waste is reduced.
  • And the smaller packages weigh less, reducing the amount of fuel needed to transport them.

That’s quite a list. Do you have anything to add? Leave a comment and let us know!


Helping the ‘left behind’

Last week we told you about our Clinton Global Initiative Commitment to Action, which will expand Amway Charity Foundation’s Spring Sprouts Kitchens program by 2,000 additional kitchens to serve a total of 1 million hungry children in rural China.

Audie Wong, president of Amway China and executive vice chairman of the Amway Charity Foundation, spoke about that project at the Clinton Global Initiative Annual Meeting last week.  Now he does the same in a blog published on the Clinton Foundation website.

“I’ve lived and worked in China most of my life, and have witnessed firsthand the country’s economic rise,” Wong says. “But when I travel to village schools across rural provinces, quite another story is revealed. There I meet the children who have been ‘left behind.’”

To much of the world, China is a symbol of prosperity. Yet beyond the industrialized cities, in China’s rural provinces,  children are suffering from malnutrition.

“We can help solve the malnutrition problem in a systemic and sustainable way,” Wong wrote. “The Spring Sprouts Kitchen program works to do this by equipping village schools with kitchens so that children can enjoy warm meals with fresh foods such as vegetables, meat, and eggs, providing much better and more balanced nutrition.

“But the children can’t wait, so we work with urgency. With more support we can impact millions of the world’s malnourished children. As the great statesman Abraham Lincoln said, ‘No person stands so tall as when he stoops to help a child.’”

To read Wong’s entire blog, visit the Clinton Foundation’s website.