Sold on eSpring

Congratulations, Amway Business Owners, you’ve made another Amway brand number one on the planet!

Thanks to you, eSpring is now the world’s largest-selling brand of home water treatment systems according to a Verify Markets study of 2012 global sales. It’s also the number one selling brand of water treatment systems in the Asia region – and in the individual countries of Taiwan, Malaysia and Thailand.

The study included systems sold through retail channels as well as through direct selling. With so many options for getting drinking water, why do so many consumers prefer eSpring?

One reason is that our eSpring system reduces more than 140 potential health-effect contaminants to deliver clean, safe drinking water. It also is certified by NSF to reduce more individual contaminants than any other carbon filtration and ultraviolet (UV) light treatment point-of-use system in the world.

People also love eSpring because of the smart technology that other water filtration systems don’t have: electronic monitoring that tells the user when it’s time to change the filter cartridge, and eCoupled™ wireless power technology that safely and efficiently assures that people are getting high-quality, clean water every time. That gives consumers peace of mind.

From water and air purification to products for safer cleaning, you can have confidence in Amway as your source for brands that help you transform your home for healthy living.


Up and coming

A recent YourMoney article reports a sizable boom in the number of young professionals under the age of 25 becoming direct selling representatives in the United Kingdom.

How did they define sizable? A 29% increase from 2011 to 2012. In fact, the UK Direct Selling Association says that under-25s now make up 19% of its direct sales force. That’s 75,000 new entrepreneurs — a figure that might surprise those who think direct selling has lost some of its consumer influence to online shopping. But it does not surprise us here at Amway.

Last year, a study on 2012 Amway applications by generation showed that globally, more than one-third of our new Amway Business Owners (ABOs) were born after 1981. Leading the charge and recruiting the highest percentage of next-generation business owners is Amway Vietnam, followed closely by Australia, Malaysia and Japan.

Lynda Mills, director of the UK DSA, said it well: “For many young people, the jobs market is incredibly difficult to break into and there is a real desire to work for themselves and get up and running quickly. Direct selling offers just that and a chance for people, whatever their age, to be their own boss and make a very successful career.”

recent study in Canada supports her assertion. It revealed that 30% of young Canadians believe they will be self-employed in the future, and one in four expects to be their own boss within the next five years.

Call it optimism. Call it an economic necessity. We call it reality — and we embrace it!


An enterprising pair

When he started his Amway business in Malaysia 15 years ago, Jalil Hassan’s idea of a better life was having more control over his time. He was a busy executive in a multinational company and wasn’t spending as much time with his wife, Zaimah, as he wanted.

When they joined the Amway business, that all changed. “We are now often together as a team,” Jalil says.

Together, they faced the challenge of starting a new venture; and eventually began to set more aggressive goals, including the desire to contribute to their children’s future education. Easing the burden of college debt for their family has been their inspiration to build the Amway business throughout Malaysia and beyond its borders.

Making sure that the next generation is better off than one’s own has been a rallying cry for many a crusade, from the environmental movement to the fiscal responsibility one. Jalil Hassan and Zaimah Salleh are an excellent example of how individual families can make that happen for themselves.

Jalil Hassan and Zaimah Salleh make their home in Malaysia, where they are distributors of Amway Malaysia.


Exotic Ada

It’s no secret that one of the perks of success in Amway is that we send our distributors on business and incentive trips to some of the world’s most beautiful locations. But just as often, we simply bring them home – to our World Headquarters in Ada, Michigan, a community of 10,000 residents that is also home to rivers, working farmlands and a historic town village.

When they visit, they share their stories with employees, who frankly, never tire of hearing about who they are and how they’ve built their Amway business. Employees consider this a privilege, and we hope our Amway Insider readers will, too.

A few days ago, Founders Council member Wonbo Shim told us that when he was a mechanical engineer in California, he was relocated to Minneapolis, Minnesota, with no say in the matter. That’s when he realized, “my life is not mine,” and started his Amway business.

During that same employee meeting, Deidre Sala told us that when she was a young girl, her mother bought fruits, vegetables and Amway products from a small truck that drove through her tiny town on Australia’s Gold Coast. Naturally, her first thought when someone approached her about the Amway business was, “but we don’t own a truck!” She soon learned what it actually takes to be an Amway business owner – no truck necessary!

Igor and Valeria Kharatin, Ukranians, shared, “We both started our careers as teachers, but now, we have our own school.” Igor and Valeria used their profits from Amway to set up a school teaching sportsman-like conduct to young athletes.

And to wrap up that day’s meetings, Foo Howe Kean, an Amway Founders Council member from Malaysia said, “They say opportunity never knocks twice, but for me, it did.”

He was shown the Amway compensation plan once, but was unsure if was for him. That second ”knock” came from the former chairman of the Dental Association of Malaysia, a friend of his at the time. Foo joined Amway 35 years ago. Since then he has also started Amway businesses in China, Indonesia, Taiwan and Thailand.

Perhaps Deidra’s husband Mitch summarized how we all — employees and distributors alike — often feel. He said, ”We all become slightly better people than we were when we joined [Amway].”


Losing to gain

At Amway, we encourage people to take control of their own health.

Amway Malaysia’s Nutrilite Shape Up and Amway Indonesia’s Nutrilite Ambassador programs are two excellent ways to start.

For 10 weeks, 20 of our distributors from Malaysia and Indonesia met with nutritionists, physicians and exercise experts. They learned about the importance of balanced nutrition and exercise.

And then they went to work. 

Losing weight is not easy. But their friends and family would not let them give up, encouraging their journey toward better health through social media. Facebook fans followed their progress, watched their testimonial videos and were inspired to start their own weight loss programs.  

The result? In less than three months, these 20 distributors lost a combined weight of more than 100 kilograms or 220 pounds.  

But what they gained was even greater – lower blood pressure, reduced body fat and the improved self confidence that comes from achieving your goals. 



Deserving duo

The readers voted and ARTISTRY won!

Among a list of some of the world’s best-known beauty brands, ARTISTRY, the prestige beauty brand of Amway, recently took home not just one, but two Her World Beauty Awards in Malaysia.

Both the ARTISTRY Hydrating Foundation and ARTISTRY Intensive Skincare Renewing Peel received the 2012 Readers’ Choice Award in the makeup and skincare categories.

The winners were announced in the July issue of the monthly women’s magazine.

A round of applause to our colleagues in Malaysia!


Making the world a better place

YouTube Direkt

Did you know that Amway employees and distributors have volunteered more than 2.5 million hours to make the communities where they work and live a better place?

Read about our ongoing efforts around the world in the 2011 Amway Global Corporate Citizenship Report published today, or in the Amway One By One blog.  That blog, by the way, was recently honored as the “Best Corporate Social Responsibility” blog by PR News.


Transforming for Success

Three Amway leaders recently shared their experiences and tips on what helped make their markets successful.  Responding quickly to the needs of a specific market is a common thread, but what that looks like in different markets is, well, different.

At Amway Russia, it meant quickly expanding the support network – stores and staff included – to provide distributors with products as their businesses grew exponentially when this market opened, general manager of Amway Russia Richard Stevens told The Voice of Russia.

For Amway Malaysia, where more than 60 percent of distributors are age 35 or younger, success required providing them with meaningful ways to interact with the company and its products, said Amway Malaysia’s Paul Yee in an interview with the radio station BFB 89.9. For example, Amway opened experience centers and stores so distributors could get the “touch and feel” experience they prefer.

Amway Vietnam has focused its efforts in educating the public, government officials and the media about the direct selling business model, which until recently was largely unknown in that country, general manager Kam Chiong told The market also has provided continuous training to its distributors to ensure they have the best tools to successfully build their business.

Leveraging these differences supports active entrepreneurs and helps our businesses grow stronger together. How has innovative thinking helped your business transform?


“Like” Malaysia

Today Malaysia became the latest Amway affiliate to launch a page on Facebook.

They marked the occasion not just with a status update but with a Facebook cake to celebrate the team effort that went into the launch. 

Now you can “like” Malaysia on Facebook – along with the other Amway affiliates that host pages there, ranging from Australia to Venezuela.


Confetti and cheers

There was lots of confetti, cheers and celebration at Amway’s offices in Malaysia and Vietnam this week.

This week Amway Malaysia opened a 10,000-square-foot brand experience center at its headquarters in Petaling Jaya.  It is the first center in Malaysia and one of our largest brand centers in the world.  Amway Malaysia also plans to open three shops this year. 

Across the South China Sea, we had another celebration.  Just three years after its launch, Amway Vietnam opened its first shop in Ha Noi to serve customers in Ha Noi and northern areas in Vietnam.

Brand experience centers and shops help our distributors market our products and give our customers the opportunity to see, feel and try all of our products at once.

And that’s a reason for celebration!