Diverse Perspectives: Our Annual Entrepreneurship Report

In 24 countries and from 26,000 people, Amway recently sought opinions on the attitudes, concerns and desires of would-be entrepreneurs.

Titled the 2013 Amway Global Entrepreneurship Report, the study provides an up-to-date view on self-employment potential and obstacles hindering entrepreneurial activities in Australia, Austria, Colombia, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Italy, Japan, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, Turkey, Ukraine and the United States.

The good news:

  • More than two-thirds of respondents (70%) have a positive attitude toward entrepreneurship, a 1% increase over 2012 data. Even more encouraging? Nearly half of them can imagine starting their own businesses.
  • Respondents from Denmark have the most positive attitude toward self-employment (89%). Finland follows with 87% and the Netherlands rounds out the top three most positive countries.

The rest of the story:

  • We found that 65% of would-be entrepreneurs were motivated by the desire to be independent. People want to control their time and their futures. They want to set their own hours, goals and priorities — be their own boss.
  • For years now, our study has shown that fear of failure is the biggest obstacle to becoming self-employed. The fear to fail has lead to the gap between the number of people who can imagine starting their own businesses and the number who actually go for it.

So what?

  • We believe it’s urgent to support the activation of potential entrepreneurs by jointly raising awareness, encouraging further debate and doing anything we can to negate fears.

Amway offers a unique business opportunity and we take seriously our responsibility to engage in the public discussion on entrepreneurship. The Amway Global Entrepreneurship Report is one way we do that. It provides decision-makers in the realm of politics, economics and education with real data to inform actions that encourage the foundation of new businesses.

After all, the more entrepreneurs, the merrier!


Time, talent, treasure

Amway and our distributors have always focused on three ways to benefit others — with gifts of time, talent and treasure. In 2013, some of the largest U.S. companies will follow our example.

A recent article in The Chronicle of Philanthropy projects modest increases in corporate cash giving with more emphasis on other giving options, such as employee volunteerism and product donations. (The article is available online to subscribers only, but a PDF of the printed article is available here Chronicle of Philanthropy – Amway.) The information comes from a recent Chronicle survey of major U.S. corporate donors that included 106 of the 300 biggest companies as ranked by Fortune.

We’re very pleased to tell you that Amway, Nutrilite and NUTRILITE™ LITTLE BITS™  supplement is featured in the article as an example of this trend of leveraging corporate talent and expertise to solve world issues and support nonprofits: “Amway, a direct-sales company, has created a new product, NUTRILITE LITTLE BITS supplement, solely for philanthropic purposes. The product, a powder full of micronutrients that parents can sprinkle on food, reduces stunting and anemia in children who suffer from chronic malnutrition. It is currently in use in Mexico and Zambia.”

Developed by researchers at Amway and Nutrilite, LITTLE BITS is designed to be part of an integrated health program to combat malnutrition. We’re proud to be helping children live better lives with the hope that they will grow to enjoy a healthy adulthood.

Written by Dalin Clark


Making the world a better place

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Did you know that Amway employees and distributors have volunteered more than 2.5 million hours to make the communities where they work and live a better place?

Read about our ongoing efforts around the world in the 2011 Amway Global Corporate Citizenship Report published today, or in the Amway One By One blog.  That blog, by the way, was recently honored as the “Best Corporate Social Responsibility” blog by PR News.


Building hope

We believe it’s important for people to have a safe, clean place to live.

Since the Amway One by One Campaign for Children partnered with Habitat for Humanity last year, distributors and employees across the Americas have worked hard to make that happen.

Here are three examples where our distributors and employees are building hope for others.

In Guatemala, Amway employees and distributors from the United States, Mexico, Barbados, Guatemala, Costa Rica, Puerto Rico, Honduras, Colombia and El Salvador built a dozen homes. They also raised half a million dollars, matching a $250,000 gift of Tim Foley, longtime Amway distributor and Amway Founders Council member. These  funds will finance construction of more than 40 homes throughout Latin America over the next five years.

In São Paulo, Brazil, Amway distributors and employees raised nearly $5,000, and used it to renovate two homes. Their next  project? Already they are evaluating how to apply their time and talents to help people affected by the devastating floods in Rio de Janeiro.

Finally, after raising $16,000,  more than 25 Amway Colombia distributors, employees and their families constructed two homes in only two days.

Visit our Amway One by One blog to learn how we’re making a difference in 2012. Make your own difference, too, at Habitat for Humanity.


Feliz aniversario

For 20 years, our certified organic farm located near El Petacal, Jalisco, Mexico, has grown plants for our Nutrilite vitamin and mineral supplements.  Today El Petecal exports nearly 1 million tons of raw materials for our products.

That growth has meant greater opportunities for our 345 employees and their  families in this community.  That’s because we’ve invested in bringing educational and other resources to the town.

Last week more than 1,200 current and former employees and their families gathered  for cake, dancing and festivities to commemorate the anniversary.  

But there was even more to celebrate as 18 employees and residents who had been working on their GEDs “graduated” during the event.  And another seven were recognized for earning their elementary-level education certificate.

To learn more reasons we’re celebrating, listen to El Petecal General Manager Gerardo Gordillo describe our operations there. 

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Recognition and inspiration

Sometimes, getting a bit of recognition inspires us to do more.

Take for example the Amway Nutrilite “Little Bits”  program in Mexico.  The program was recently recognized with the 2011 Corporate Citizenship Best Practices Responsabilidad Social Empresarial award from the Mexican Center for Philanthropy (CEMEFI). 

Little Bits“ seeks to make a measurable difference in the health of malnourished children ages one to five, which some might say is too lofty a goal.

Amway Mexico Marketing Manager Florentino Gutiérrez thinks the encouragement pushes us even further toward improving the health of children in Mexico and beyond.

“Receiving this important award reinforces our commitment  and encourages us to continue with this project and take it to other places to contribute to the healthy development of children in Mexico and around the world,” he said.