One of the most important items in the laundry lab at our World Headquarters where we test our products is not a washing machine, it’s a refrigerator. Why? It’s full of perfectly preserved stains.
The refrigerator holds nearly 50 different types of stains produced in laboratories all over the world – from Germany to China to North America. They are all tested in our Big Appliance Room – BAR for short – where we have multiple types of washing machines.
Jim Pell, our resident stain expert, said soil cloths made in laboratories provide the uniformity and reliability necessary to formulate the most effective laundry detergents. Regular dirty laundry can’t offer that.
“And there is quite a bit of blending of soils in normally soiled clothing,” Pell said, “so we would never quite be sure if each ingredient was performing to our strictest standards.”
Thanks to this detailed research and testing, Jim can tell you how best to remove just about any stain. (He’s quite popular at parties with new moms!) Click on over to our Amway Facebook page for a video with tips on removing grass, wine and motor oil.
You may be familar with Satinique, as it has been part of the Amway brand porfolio since 1963. But now, there’s a new Satinique in town.
Making its fall 2013 debut, we’ve revamped and reformulated this complete collection of haircare, treatment and styling products featuring patented technology and botanicals with proven results that make bad hair days a thing of the past.
The key to Satinique lies with its patented Enerjuve technology. Developed by Amway scientists, Enerjuve is a positively charged complex of strengthening lipids, creatine and smoothing 18-MEA (amino acids). The Enerjuve positive charge counteracts hair’s naturally negative charge. The results are quite literally, a new movement in hair.
“Amway’s deep commitment to scientific innovation elevates Satinique to be among the best haircare brands on the market,” explains Maud Pansing, vice president global beauty. “We’ve raised the bar in the category with technology and performance in the formulations that truly make a diffrence to the health of hair – inside and out.”
Complete with custom fragrances and color-coded packaging, Satinique is poised to unleash the power of hair.
We sat down with Dr. Paul Seehra from ARTISTRY Research and Development and asked him to explain the difference between ARTISTRY Youth Xtend and ARTISTRY Youth Xtend Ultra. Here’s what we learned:
ARTISTRY Youth Xtend products are targeted to women beginning to see the first signs of premature skin aging in the form of fine lines, wrinkles and dehydration – around age 25+. With a combination of ingredients and technologies aimed at reprogramming the future of skin (by targeting the youth proteins called Sirtuins), our YOUTH XTEND collection is designed to forestall the appearance of age and promote the look of youth longer.
ARTISTRY Youth Xtend Ultra, however, is designed for the more advanced signs of aging such as loss of elasticity and firmness – and the yellowing effect that comes with age. It works to help clear the natural repair pathways that have accumulated, in layman’s terms – ‘junk’ – making way for the skin to function more efficiently. Red Caviar Concentrate, the key ingredient in the collection, has been shown to help clear these pathways. Once cleared these pathways make way for real anti-aging benefits to take place efficiently and effectively.
So, which Youth Xtend collection is right for your skin?
What do coconuts and citrus have to do with cleaning your home, washing dishes and doing laundry?
Well, for our cleaning and laundry care products that are made with BIOQUEST FORUMLA™ technology, these natural materials are the building blocks to powerful performance while also caring for the environment.
Key ingredients derived from coconuts, citrus fruits and minerals clean away dirt, grime, grease and dust without adversely affecting the health of people or the planet (when used as directed).
Want some more reasons to like our products made with the BIOQUEST FORMULA?
- They are biodegradable, so the they break down and decompose into elements found in nature.
- They are gentle for use on a wide range of fabrics or surfaces.
- And they are dermatologist tested, where appropriate.
They’re also concentrated, which brings another list of earth-friendly benefits:
- They are made with less water.
- Customers use smaller amounts for effective cleaning.
- Less packaging is required, meaning waste is reduced.
- And the smaller packages weigh less, reducing the amount of fuel needed to transport them.
That’s quite a list. Do you have anything to add? Leave a comment and let us know!
Known for being a delicacy at fine restaurants, ARTISTRY has a new role for caviar.
As our ARTISTRY scientists researched the advanced signs of aging, their journey took them outside the labs to the salmon hatcheries of Norway.
Why? In 1997, skincare science uncovered the exfoliating properties of salmon hatchery fluid. As hatchery workers immersed their hands in the nutrient-rich water each day, the hatchery fluid seemed to produce anti-aging properties never seen before – skin appeared completely smooth, wrinkle-free and even in pallor.
ARTISTRY scientists studied further and discovered its true anti-aging ability. The hatchery fluid, harnessed as Red Caviar Concentrate in ARTISTRY YOUTH XTEND Ultra, became the building block of the collection, working together with the other ingredients in two specific ways: to micro-cleanse and rebuild the appearance of skin.
“This collection illustrates the power of ARTISTRY scientists seeking out and implementing innovative solutions to the most pressing skincare concerns,” said Maud Pansing, vice president of Global Beauty.
YOUTH XTEND Ultra is designed for the more advanced signs of aging such as loss of elasticity, firmness and the yellowing effect that comes with age. The U.S.-patented Red Caviar Concentrate has been shown to help clear the natural repair pathways in the skin. Once cleared, these pathways make way for real anti-aging benefits to take place efficiently and effectively.
Something to think about next time you see caviar on a menu.
The cookware lab might just be one of the most fun places at Amway World Headquarters in Ada, Michigan. The lab is actually 10 kitchens in one, simulating authentic home cooking conditions in Japan, China, Europe and North America.
Amway employees from around the world helped select typical appliances from their countries or regions. The power supplies also are designed to mirror those found in homes in our global markets. That’s how we ensure cooking with iCook™ (sold in the Americas, Europe and several Southeast Asian markets) and AMWAY QUEEN™ (sold in Japan, Korea and Greater China) cookware is one of the healthiest ways to cook anywhere.
The lab is the domain of Principal Engineer Sue Hoff, who has been cooking up innovative cookware designs for more than half of our 50-year cookware history. You can ask Sue nearly anything about preparing food for optimal nutrition. Not only does she know a lot about our nutrient-preserving VITALOK™ low-moisture cooking method, she also knows about nutrients themselves as she started her Amway career in food and beverage product development.
Employees with knowledge and experience spanning two or more product lines are common here. That’s a big reason why you can have confidence in Amway as your single source for brands that help you create a healthy home environment for your family, from safer cleaning to optimal health.
See more photos of our lab at the Amway Facebook page.
You’re going to need a bigger plate if you want some of this ravioli.
At 29.28 meters long – more than 96 feet long – it’s the newest Guinness World Records™ entry for world’s longest ravioli. It was cooked up by Amway Russia in St. Petersburg on August 3, shattering the six-year-old previous record by more than five meters.
For perspective: 29 meters is the equivalent of 16 men lying head to toe.
It took 10 Amway Business Owners and journalists 90 minutes to roll out and stuff the colossal pasta. They worked under the leadership of iCook™ cookware expert Alexey Semenov and three professional chefs. The ravioli weighed 20 kilograms (more than 44 pounds).
The St. Petersburg event also included 100 Amway Business Owners and journalists vying for top honors for the best ravioli cooked in the iCook pasta set. Judges included TV anchor and culinary blogger Elena Usanova and Amway Russia leaders.
Guinness adjudicator Jack Brockbank was on hand to make the world record official.
Guinness World Records is universally recognized as the authority on record-breaking achievement. Its mission is to inspire ordinary people to do extra-ordinary things. For Amway Russia, mission accomplished!
The results are in, and Alticor made the cut.
Every year, WWD Beauty Inc ranks the world’s Top 100 largest beauty companies by their sales for the calendar year.
In 2012, Alticor, the parent company of Amway, came in at number 18 on the list – citing its ARTISTRY brand as a key reason for growth.
The skincare and cosmetics brand saw an estimated $2.9 billion in sales in a year that was filled with achievements, including a continued brand restage with the new global face of actress Teresa Palmer, the new “Crescendo” packaging design and the new product launches of ARTISTRY YOUTH XTEND and ARTISTRY IDEAL RADIANCE.
We’re happy to have one more thing to celebrate and thankful to the Amway business owners who helped make it happen.
Each year when Forbes, Fortune and others rank the most successful companies, it’s an opportunity to reflect not only on the numbers, but also the hard-working people who drive that success.
We’re proud of our Amway business owners. Thanks to their perseverance and leadership, our company has grown to what it is today — an incredible $11.3 billion global enterprise ranked #1 in the Direct Selling News Global 100. Also, Amway parent company Alticor ranks #25 on the most recent Forbes list of America’s Largest Private Companies. That’s ahead of outstanding businesses as Levi Strauss & Co., Edward Jones, Hallmark Cards and the Neiman Marcus Group.
And based on some fun summer math, here’s another number to ponder:
If our parent company, Alticor, participated in the Fortune Magazine Fortune 500 listing — an annual ranking of sales revenues for those companies that are incorporated and operating in the U.S. — the numbers show we potentially would come in at #238. That would put us ahead of impressive brands such as Visa, Estée Lauder and Campbell’s Soup.
Notable numbers? Absolutely. And it’s only the beginning.
With more than 900 research and development professionals employed by Amway, discovery is job #1.
In fact, more than 1,000 patents have been secured during the company’s history and over 800 more are pending. Many of these discoveries are driven by customer demands, feedback from distributors or advances in the market.
But some of the best discoveries happen simply by accident.
Take, for example, the company’s invention of non-chlorinated automatic dishwasher detergent. In the 1980s, there was not a non-chlorinated product on the market and Amway wasn’t trying to develop one. But, while testing a potential product for soil removal, our R&D professionals noticed that the product eliminated spots. Upon further testing, it also seemed to clean plates, plastic and other flatware better than anything else.
Quickly, a new product was born.
“It was all just serendipity,” Amway Scientist Ernie Brumbaugh said. “The result of observation and the understanding that something unique was happening in front of our eyes.”
What came to be known as Crystal Bright Automatic Dishwashing Detergent is just one of many discoveries made by Brumbaugh, who’s been with Amway for nearly 43 years. It’s also one of the reasons the company recently honored him with induction into the Amway’s new R&D Distinguished Scientific Leadership Society – the highest honor bestowed by the R&D division.