POSTS CATEGORIZED:
“Regions”

Apr.07
2014

Starring iCook

In Ukraine, expectant mothers often tune into the popular TV program 9 Months for all kinds of advice about pregnancy and new parenthood.

Recently 9 Months fans learned about cooking fast and healthy family meals from a chef at Ukraine’s Amway Academy, which provides online and instructor-led learning opportunities for Amway Business Owners and customers as well as ABO certification programs.

Chef Andrew Kubrak appeared on four segments, showing viewers how to prepare easy, healthy and tasty dishes using iCook stainless and nonstick cookware. He demonstrated how the special iCook VITALOK low-moisture cooking method preserves nutrients and makes meals appetizing.

New segments of 9 Months air weekly on Ukraine’s TBi channel (in English: TVI). TBi is carried by 85 percent of Ukraine’s cable networks and is viewed in about 60 percent of Ukrainian cities with populations over 50,000.

Last year, the Amway Academy provided more than 200,000 ABO and customer training contacts—including some tasty lessons from Chef Kubrak.

Click here to view a 45-minute iCook segment. It’s in Ukrainian, but isn’t the language of food universal?

Apr.04
2014

Marketing to the middle

It seems plenty of people are eager to learn about Amway’s success in China.

A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.

And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.

The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.

As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”

During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China.  Among them are to understand the digital and social media landscape,  take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.

Mar.26
2014

Kazakhstan kickoff

Here are some fun facts about Kazakhstan: It’s the world’s largest landlocked country by land area. Its territory of 2,727,300 square kilometres (1,053,000 sq. mi.) is larger than Western Europe. And it’s the newest place where people can buy Amway products.

Last week, Kazakhstan became Amway’s newest market, joining the more than 100 countries and territories where we already operate.

Amway Kazakhstan is the company’s first official presence in Central Asia and is headquartered in Almaty, the country’s largest city.

Amway Kazakhstan offers the same brands and products as Amway Russia, its neighbor to the north.

We are excited to offer the Amway Business Opportunity to our new friends in Kazakhstan, as they carry out our mission of helping people live better lives.

— Written by Austin Langlois

Mar.24
2014

Fuzz buster

The amazing scientists in the Amway laundry care lab love inspiration, and when they hear from Amway Business Owners about a particular laundry challenge, they get inspired.

Take, for example, the challenge of keeping black and dark-colored cotton clothing looking vibrant and new, wear after wear. Machine-washing cottons causes fuzzing, pilling and dye transfer that can make these items look faded and old long before their time.

The R&D team began looking for ways to help consumers extend the appearance of their newer dark cotton items in one economical and easy-to-use laundry solution.

The team developed a detergent technology that preserves the appearance of dark cottons, and even improves the appearance of many dark cotton items that look faded from previous washings in other detergents.

The technology is used in SA8 Black Concentrated Liquid Laundry Detergent with Bioquest formula exclusively from the Amway Home brand. It is now available in China, Hong Kong and Taiwan, and is expected to be available in Japan and Europe later this year.

When our laundry products help consumers wear their clothing longer, families save money–and it helps slow the flow of these items into the waste stream. That’s a double win! Read more about the product at Amway Startup.

Mar.21
2014

How we did it

There’s no better way to learn than from someone who’s been there and done that.

That’s the thinking behind the Harvard Business Review’s (HBR) “How I Did It” column, which gives CEOs a platform to share how they tackled a challenge and what other companies can learn from their experience.

Last year Amway President Doug DeVos penned a piece for the column about how Amway reinvented itself in China to not just survive, but thrive.  Doug detailed four key lessons – understand the market, stay true to your mission, build strong, trusting relationships and take a long-term view – that helped Amway become the industry leader in China.

Doug’s contribution was recently selected as one of the best of these columns by the editors of HBR and included in a new book, “How I Did It: Lessons from the Front Lines of Business.”

The book also includes lessons by the leaders of General Electric, Google, Prada, Zappos and other admired companies.

“How I Did It” is available now at bookstores, online and through Harvard Business Publishing.

Mar.07
2014

The concern, the cure

Melissophobia is the fear of bees; blennophobia is the fear of slime; and chorophobia is the fear of dancing. In fact, from A to Z, clinical names for numerous fears exist.

In the 2010-2012 editions of Amway’s Entrepreneurship Report, the “fear of failure” was consistently among the highest obstacles to becoming self-employed. We believe this fear leads to a high gap between people who can imagine starting their own business and those who actually do.

So in our 2013 report, we took a closer look. We wanted to know: Did the fear exist because people did not believe in their abilities, their networks and ideas? Or because they did not feel supported by their environment?

Among the polled countries worldwide, 41 percent of respondents feared “financial burdens up to bankruptcy.” For 31 percent, “the economic crisis” turned out to be a considerable obstacle (even truer in the European Union). Non-financial fears included disappointing one’s family, loss of reputation, and and not being unable to handle the high level of responsibility.

The percentage of respondents who are fearful of starting an enterprise is represented below for six of the 24 countries studied.

These fears may not have clinical names, but at Amway we seek to “treat” them with a business model that is low-risk, low-cost and has built-in mentorship and support. And fear not, if it doesn’t meet a person’s expectations, it has a money-back guarantee.

Feb.21
2014

International relations

The Amway Insider has brought you several stories about the Georgetown University Leadership Program, known more commonly as GULP.

The partnership between Amway, Georgetown and the Japanese Times daily newspaper brings Japanese professionals to Washington D.C. and Grand Rapids, Michigan, to get a primer on the American political system and see public-private partnerships in action.

In D.C., they visit prominent attractions and meet with well-known political insiders — most recently former White House Senior Advisor and Deputy Chief of Staff Karl Rove. In Michigan, they meet with local politicians, including Grand Rapids Mayor George Heartwell, and visit local attractions, such as Frederik Meijer Gardens & Sculpture Park and the Gerald R. Ford Presidential Museum.

Now, over at the Amway Newsroom, we have an in-depth look at the whirlwind program, its history and its impact. The session is only a week long, but Georgetown officials say they can do a lot in that week.

James V. Parenti, senior associate dean for Georgetown’s School of Continuing Studies, called GULP “the most energetic international engagement we have (at Georgetown).”

And GULP Principal Instructor Bradley A. Blakeman said the value of education is not judged in time, but in content.

“We can be flexible and nimble and entrepreneurial enough to create programs for a student body that only visits for a week,” Blakeman said. “But the content will last a lifetime.”

Read more at the Amway Newsroom and see a photo album of their recent trip at the Amway Facebook page.

Feb.04
2014

More than a number

When Amway releases its annual sales, people focus on the big number,  sales of USD$11.8 billion for 2013, another record for the company.

But we measure our accomplishments in smaller terms – the individual successes of a lot of ones, twos and threes.

Ones, such as Patrice Deibert of the U.S., who has built a thriving Amway business in Japan.

Twos, including Vladimir and Elena Sidorov of Russia, who found an outlet for their entrepreneurial spirit in Amway.

And threes, like Minnie Wen, Li Man Bong and Roy Li of Hong Kong, each of whom started a promising career but wanted more control over their future.

Millions of people like Patrice, Vladimir and Roy are achieving their potential through their Amway businesses.

That’s why our annual sales are more than a number.  They represent the collective achievements of our business owners all over the world, supported by our more than 21,000 employees.

To them, we say thank you, and congratulations on another amazing year.

Jan.29
2014

24-7 Convenience

Amway Business Owners can now get more than a Slurpee or a plate of fish and rice to go at Thailand’s more than 7,400 7-Eleven stores.

ABOs may also pick up Artistry Youth Xtend or an eSpring filter, thanks to a new agreement that allows them to ship their Amway orders to nearby 7-Eleven stores for pick up.

Amway has partnered with Dynamic Management, part of CP All, the franchise operator for 7-Eleven in Thailand, to make the convenience stores a 24-hour distribution channel for ABOs.

The arrangement allows ABOs and customers to receive their products faster and more conveniently, according to Kittawat Ritteerawee, managing director of Amway Thailand.

ABOs and their customers can place orders online or by phone and designate the nearest 7-Eleven store for pickup.  A three-stage SMS notification lets the ABO know when the order has shipped, when it has arrived at the designated 7-Eleven and when the customer has picked up the order.

Ritteerawee estimates the new service will reduce order wait time by one or two days. It will also make the convenience stores that much more convenient!

Jan.27
2014

Courage, coaching and CEO’ing

Open a closet or cupboard door in many homes around the world and odds are you’ll find at least one product from General Mills, Campbell Soup, Coca-Cola, L.L. Bean or Fisher Price. And the leaders of these companies have much to teach us: about transformation, innovation, big data, culture, philanthropy and purpose.

That’s why Robert Reiss, Forbes columnist and longtime host of The CEO Show, brings these leaders on air, and asks them the tough questions about their personal management styles, how they have reinvented their industries, and how to develop best practices while upholding their own values. His show airs weekly and is syndicated in full or in segments in 85 U.S. cities.

The recent interview that Reiss did with Amway Chairman Steve Van Andel and Amway President Doug DeVos went live on the show’s website last week. It was an excellent opportunity to amplify Amway’s story, share the entrepreneurial spirit and drive behind direct selling, and have an important conversation about the role of entrepreneurs — people like our Amway Business Owners — in healthy,  growing economies.

In the final minutes of the interview, Reiss asks both men for the advice they have for anyone considering becoming an entrepreneur. Said Steve, “You have to just jump in and try something. It doesn’t always work, but it doesn’t matter. Just keep trying.” Doug added, “Get connected with mentors and other people who’ve done it. . . everyone thinks it’s about money. It’s not. It’s about people and it’s about connecting with others who can give you encouragement. . . ”

Courage and coaching. To us, that sounds about right.