The annual report highlights the many ways our company, its more than 21,000 employees and more than 3 million distributors make a difference in the lives of others.
That includes building homes in Latin America, providing water filters in Haiti, building libraries in China and adopting schools right here in the hometown of our World Headquarters.
Corporate Social Responsibility is built into everything we do: our people, our products and our performance.
Steve and Doug credit their fathers for recognizing the potential in this business for making a difference.
“They made it their mission to be more, do more, give more. And more than a half-century later, we’re still emulating their powerful example. … We’re awed by how far we’ve come and inspired to keep becoming more, together.”
Amway President Doug DeVos, in the April 2013 edition of Harvard Business Review, shares the lessons Amway learned working through China’s direct selling ban in the 1990s.
“The idea that direct selling could be outlawed was incomprehensible to us. This method of marketing was the foundation of Amway’s business—it had been tested and proved over time and across borders. And now it appeared that we could be put out of business, despite our commitment to and investment in our China operation,” he writes in Harvard Business Review.
In “Amway’s President on Reinventing the Business to Succeed in China,” Doug describes how Amway worked with government officials to create strong direct selling legislation and made significant changes to the way it did business in China, such as opening stores. Doug details four key lessons – understand the market, stay true to your mission, build strong, trusting relationships and take a long-term view – that helped Amway become the industry leader in China.
Doug’s column also appears in the China edition of Harvard Business Review in April, along with a story about Amway China’s innovation and growth strategies.
Wikipedia defines a guide as one who leads others through unknown or unmapped territory. And as the direct selling industry looks toward 2013 and beyond, two prominent Direct Selling Associations (DSAs) have elected Amway executives as guides at the helm.
From financial planning, strategic thinking and operations to managing information technology, membership and marketing, it’s no small task to lead these groups that provide consumer education and protection, proactive and reactive communications, and ethics training and guidance on a daily basis.
It’s a commitment – one that more than 50 Amway company executives, including Andy and Louisa, have made to the industry and the associations that represent it around the world.
To Vivian Yuan and Christy Xin, fireworks are flowers of flame floating in the night sky.
Vivian and Christy, who are on assignment from China at Amway World Headquarters, agreed to share that poetic perspective as a preview to the Amway-sponsored 4th of July Family Fireworks celebration Wednesday in Grand Rapids.
Meaning: In Chinese, “fireworks” translates to flowers of flame. In English, it is art works of fire.
History: Fireworks are a blend of ancient science, modern technology, infinite imagination and beautiful wishes. They originated in China over a thousand years ago, and were introduced to the Western world in the 19th century.
Moments: Fireworks are associated with breath-taking moments all over the world. Examples include the July 4th fireworks in the U.S., the fireworks of the walking gigantic footprints at the 2008 Beijing Olympics opening ceremony and fireworks over Sydney Harbour in Australia on New Year’s Eve.
Wherever these events take place, these “blooming flowers” in the sky create happiness reflected through the smiles on our faces, say Vivian and Christy.
We look forward to sharing that happiness with our friends and neighbors in West Michigan this week.
Said one distributor: “By the time we leave today, we’ll be friends with another group of people somewhere else in the world – which is absolutely wonderful.”
And earlier this spring, Amway China brought its top 15,000 distributors from mainland China, Hong Kong and Taiwan to Laguna Phuket in Thailand. The visit was estimated to help the local economy by bringing an influx of $2.5 billion baht in cash; providing temporary jobs to 300 students; and hiring hundreds of local transport and catering employees.
When our distributors enjoy their well-deserved rewards, they aren’t the only ones positively affected.
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.