It seems plenty of people are eager to learn about Amway’s success in China.
A few weeks ago we shared that Amway President Doug DeVos’ essay about how Amway had reinvented itself in China was included in a new Harvard Business Review Press book.
And last month Amway Chief Marketing Officer Candace Matthews joined the CMOs of General Motors and Anheuser-Busch to share insights on marketing to China’s expanding middle class during The Economist Big Rethink event in New York.
The growth of China’s middle class is being driven by rapid urbanization there. Roughly 25 million people per year are moving to cities, and by 2030, 1 billion people will live in China’s booming urban areas.
As a result, companies are eager to learn from brands that have learned to successfully “market to the middle.”
During the panel and a number of interviews with Chinese and U.S. media, Candace shared the strategies that have made Amway and its brands leaders in China. Among them are to understand the digital and social media landscape, take steps to protect the brand and create strong partnerships with the government to understand the market and how to operate effectively.
The amazing scientists in the Amway laundry care lab love inspiration, and when they hear from Amway Business Owners about a particular laundry challenge, they get inspired.
Take, for example, the challenge of keeping black and dark-colored cotton clothing looking vibrant and new, wear after wear. Machine-washing cottons causes fuzzing, pilling and dye transfer that can make these items look faded and old long before their time.
The R&D team began looking for ways to help consumers extend the appearance of their newer dark cotton items in one economical and easy-to-use laundry solution.
The team developed a detergent technology that preserves the appearance of dark cottons, and even improves the appearance of many dark cotton items that look faded from previous washings in other detergents.
The technology is used in SA8 Black Concentrated Liquid Laundry Detergent with Bioquest formula exclusively from the Amway Home brand. It is now available in China, Hong Kong and Taiwan, and is expected to be available in Japan and Europe later this year.
When our laundry products help consumers wear their clothing longer, families save money–and it helps slow the flow of these items into the waste stream. That’s a double win! Read more about the product at Amway Startup.
There’s no better way to learn than from someone who’s been there and done that.
That’s the thinking behind the Harvard Business Review’s (HBR) “How I Did It” column, which gives CEOs a platform to share how they tackled a challenge and what other companies can learn from their experience.
Last year Amway President Doug DeVos penned a piece for the column about how Amway reinvented itself in China to not just survive, but thrive. Doug detailed four key lessons – understand the market, stay true to your mission, build strong, trusting relationships and take a long-term view – that helped Amway become the industry leader in China.
Doug’s contribution was recently selected as one of the best of these columns by the editors of HBR and included in a new book, “How I Did It: Lessons from the Front Lines of Business.”
The book also includes lessons by the leaders of General Electric, Google, Prada, Zappos and other admired companies.
“How I Did It” is available now at bookstores, online and through Harvard Business Publishing.
When Amway releases its annual sales, people focus on the big number, sales of USD$11.8 billion for 2013, another record for the company.
But we measure our accomplishments in smaller terms – the individual successes of a lot of ones, twos and threes.
Ones, such as Patrice Deibert of the U.S., who has built a thriving Amway business in Japan.
Twos, including Vladimir and Elena Sidorov of Russia, who found an outlet for their entrepreneurial spirit in Amway.
And threes, like Minnie Wen, Li Man Bong and Roy Li of Hong Kong, each of whom started a promising career but wanted more control over their future.
Millions of people like Patrice, Vladimir and Roy are achieving their potential through their Amway businesses.
That’s why our annual sales are more than a number. They represent the collective achievements of our business owners all over the world, supported by our more than 21,000 employees.
To them, we say thank you, and congratulations on another amazing year.
Pull any cleaning product off your shelf at home. Do you know how much that product is quality-tested before it gets to you?
We can tell you, if it’s one of our Amway home care brands.
Amway Quality Assurance lab analysts perform hundreds of tests a day on our surface, dish and laundry care products made in our U.S.-based manufacturing plants to ensure they meet our exacting quality standards.
That amounts to 124,000 tests every year on raw ingredients, finished products and even packaging — just for home products made in Ada, Michigan. Our home care products made in Belgium, China, India and Vietnam are tested with the same rigor. All to ensure our products always look, smell and perform exactly as promised by the scientists who created the formulas — and that they are safe for your family.
We don’t have to be that exacting. No regulatory agency in the world requires that much testing.
We do it for one reason: to ensure the more than 3 million people worldwide who proudly use and sell Amway products are getting the quality they deserve — in every package.
Congratulations, Amway Business Owners, you’ve made another Amway brand number one on the planet!
Thanks to you, eSpring is now the world’s largest-selling brand of home water treatment systems according to a Verify Markets study of 2012 global sales. It’s also the number one selling brand of water treatment systems in the Asia region – and in the individual countries of Taiwan, Malaysia and Thailand.
The study included systems sold through retail channels as well as through direct selling. With so many options for getting drinking water, why do so many consumers prefer eSpring?
One reason is that our eSpring system reduces more than 140 potential health-effect contaminants to deliver clean, safe drinking water. It also is certified by NSF to reduce more individual contaminants than any other carbon filtration and ultraviolet (UV) light treatment point-of-use system in the world.
People also love eSpring because of the smart technology that other water filtration systems don’t have: electronic monitoring that tells the user when it’s time to change the filter cartridge, and eCoupled™ wireless power technology that safely and efficiently assures that people are getting high-quality, clean water every time. That gives consumers peace of mind.
From water and air purification to products for safer cleaning, you can have confidence in Amway as your source for brands that help you transform your home for healthy living.
Amway’s manufacturing expansion is well under way. The seven-site, $375 million project is geared toward building an infrastructure that will continue to provide quality nutrition, beauty and home products to the world for decades to come.
Recent visitors to construction sites in the U.S. states of California, Washington and Michigan have seen great advancements, as have visitors to the Tamil Nadu, India site. While there are several months left before these projects begin manufacturing products for consumers, the visible progress is exciting.
And, you don’t have to be on the ground to see the progress. Photo albums of some of the sites are updated regularly, allowing everyone to track the developments. New photos have recently been added to the albums for Buena Park, California, and our new tablet and soft gel facility down the street from our World Headquarters in Michigan.
As work progresses, we’ll soon add photos of our other projects, including China and Vietnam.
It is an exciting time at Amway, as we grow to meet growing demand worldwide.
Since being named chairman of the United States Chamber of Commerce in June, Amway Chairman Steve Van Andel has shared lunch with the new president of South Korea and addressed the leaders of the top 100 U.S. chambers.
On a recent trip to China, he met with Chinese Vice Premier Wang Yang, several other government officials, top media and distributor leaders.
The theme has been similar in all of these meetings: Our potential is great if we remain true to our values, show leadership and embrace innovation.
“Dad and Rich believed people have an innate desire to make their lives better,” Van Andel said. “And they believed that by empowering others, people would work to reach their greatest potential. At Amway, we offer people the opportunity to own their own business … to pursue a level of success they desire.
“And with commitment and hard work, they can change their lives. Improving people’s lives has been our vision since the beginning. And we believe that ultimately, it’s why Amway’s been so successful.”
It’s a message Van Andel will continue share all over the world as he travels this next year as chairman of both Amway and the U.S. Chamber. We think it has potential – do you agree?
Written by Andrea Clark
Nutrilite Founder Carl Rehnborg’s research is coming full circle.
It was the early 1920s, while Rehnborg lived in China, that he made the connection between overall health and a diet rich in fruits and vegetables.
He noticed it in people, and he noticed it in cows. That observation was key to developing what is now the world’s number one selling vitamins and supplements brand.
Last week Dr. Sam Rehnborg, Carl’s son and president of the Nutrilite Health Institute, went back to China to attend a groundbreaking for a new research and development facility in Wuxi, China.
The Amway China Botanical Research Center will focus on traditional Chinese medicine, conducting research on organic farming and the health and beauty benefits of the extracts from Chinese herbal medicine.
The center will be built on 115 acres and include a research lab, a high-end greenhouse and a section that will be open to the public to demonstrate our “Seed to Supplement” method and our organic farming practices.
Part of the ceremony included burying a timecapsule with the placement of the cornerstone. That time capsule is slated to be opened on the 100th anniversary of Nutrilite. So, check back in 2034! Check out a few more photos from the event at our Nutrilite Facebook page.
“My dad pretty much had ideas about Amway everywhere.”
Those were the words of Amway Chairman Steve Van Andel as he spoke with China Daily recently about the company, his role as chairman of the United States Chamber of Commerce, and his father — Amway Co-Founder and former U.S. Chamber Chairman Jay Van Andel.
“It was mostly because he just looked at people, and he said: ‘You know a lot of people want the opportunity to do something for themselves.’ And that’s what the Amway business has to offer,” Van Andel said.
Today, Amway is virtually everywhere. The company operates in more than 100 countries and territories, and 90 percent of the business is outside of the United States.
It seems Jay Van Andel was right — people want to do something for themselves all around the world.
To read the full China Daily article, including insights from Steve Van Andel’s first visit to China, click here.