On Saturday, April 16, Nutrilite was the match sponsor of A.C. Milan’s game against Sampdoria – which A.C. Milan won 3-0! If you were at the game you saw Nutrilite branding, products and product experts throughout San Siro Stadium.
About 30 hostesses were roaming around the stands with Nutrilite questionnaires on Apple iPads. Nearly 800 fans participated in a health survey and received a personalized response on Monday that included customized recommendations about which products would best fit their nutritional needs.
After the match, a USD $150,000 check was donated by the Goal by Goal campaign, representing USD $2,500 for each goal scored by A.C. Milan players during the season so far. Star player Robinho accepted on behalf of the team. The funds will be used by the A.C. Milan Foundation to build a new sports center facility where it’s needed in an at-risk area of Naples.
Goal, scored!
In Amway’s case, our voices carry around the world. It might be our distributors talking about the business; news about us that travels faster than ever before; or our global social media properties where our fans and followers contribute to the conversation.
That’s why we’ve built Amway Voices, a content aggregator that will bring blog posts from our World Headquarters, Australia, Italy, Canada, United States, Korea, Russia, Germany, Taiwan and more into one place. It’s also where you’ll find our global Facebook posts, Twitter updates and the photographs we post to Flickr.
It’s a collection of voices that we simply couldn’t leave sitting on separate shelves.
If you’re a fan of the AC Milan soccer team, I’m guessing you already know they scored two goals last night in their match with Cesena in Milan. But as a fan you may or may not know about the goal that went into the net after the game. NUTRILITE and Amway announced last night that they would continue the Goal by Goal Campaign in support of the AC Milan Foundation. Amway Area manager Fabrizio Suaria presented the AC Milan Foundation with a check for US $85,000, a total that represents the 34 goals scored in the first half of the season. Star player Pato accepted the check on behalf of the team and the foundation.
And now that the second half of the season has begun, every time an AC Milan player scores a goal NUTRILITE and Amway will donate US $2500 to the foundation. The money raised will fund the construction of a multi-purpose sports center for children in a depressed, at risk area of Naples, Italy.
Over the past three years the Goal by Goal campaign, as part of Amway’s One by One Campaign for Children, has donated US $250,000 to the AC Milan Foundation.
NUTRILITE is a premier sponsor of the AC Milan soccer team and our scientists work directly with MilanLab’s scientists to provide nutritional consulting and supplementation choices to players on the team.
It’s becoming clear to me how influential the AC Milan soccer team is. Because, really, if you know something about soccer, you know AC Milan. And if you know something about vitamins and nutrition, you know, and “like”, NUTRILITE.
A new study sponsored by Amway Europe shows the entrepreneurial spirit is alive and well.
The survey, conducted in honor of Global Entrepreneurship Week 2010, polled more than 12,000 people in 11 European countries about business ownership.
More than 2/3 of those surveyed (69 percent) were positive about self-employment, with citizens of Denmark, France and Great Britain most enthusiastic.
About half of those in favor of business ownership can imagine starting a business of their own one day, drawn by the independence (40 percent), self-fulfillment (35 percent) and second income prospects (34 percent) of self-employment.
Global Entrepreneurship Week will feature 40,000 events in 100 countries involving 100,000 people.
It seems there’s plenty of company in “going solo.”
Around the world, Amway has found bellezza (beauty) in blogging.
This week, Amway Italy’s Your Beauty joins a blossoming list of blogs focused on sharing the Artistry brand’s secrets of skin care and color cosmetics.
Your Beauty joins Amway Korea’s Artistry blog and Amway North America’s Beauty Editor blog, both launched earlier this year. Your Beauty will focus on tendenze (trends) and curiosita (breaking news and fun facts), as well as provide tips and interviews with beauty experts.
Coming from the home of Armani, Versace and some of the world’s most recognized names in fashion, beauty and textiles, we can’t wait to get our eyes on the insight and advice our Italian colleagues are sure to share.
Interesting research was released yesterday in Europe about Omega-3s, the heart healthy nutrient found in fish oil. Doctors say that giving fish oil to patients with heart conditions could save 10,000 lives a year. The Daily Mail and Daily Telegraph reported about the study that was released in the European Journal of Cardiovascular Health.
The data was compiled over a four and a half year period. 7,000 heart failure patients were given either one gram of fish oil capsules per day along with their regular medication, or a placebo. The result: a nine percent reduction in deaths among those taking the fish oil supplements. Hospital admissions also dropped.
These are considered significant results. They are expected to be used as guidelines for treating heart failure in Europe. Omega-3s in fish oil are thought to act as an anti-inflammatory that helps to relax blood vessels and ease the heart’s workload. This research seems to bear that out, and it could cause practitioners to (re)evaluate their approach to heart health, and Optimal Health — something Nutrilite strongly believes in.
Sometimes Amway pops up in news coverage that has nothing to do with our company or industry.
Case in point: Last week The New York Times referenced Amway in a story about the recent spy swap between the U.S. and Russia.
You certainly don’t expect to find Amway in coverage of international espionage. But Amway was part of the story because we’re among the U.S. brands that are thriving in Russia. The Times called Amway ”that touchstone of American living-room marketing” and cited sales of our Nutrilite vitamin and mineral supplements being up 34 percent in Russia despite the economy.
Because Amway operates in so many markets and offers products in dozens of categories, it’s not surprising that we find our way into all sorts of news stories.
Where you least expect to find us, often, there we are!
Every so often, one of those stories comes along about a company or brand you may follow and a light bulb goes off. “Now I get it,” you say to yourself.
Read the front page of today’s Detroit News business section for one of those stories. It’s everything you ever wanted to know about Amway, where we’ve been and where we’re going—and perhaps some things that may surprise you.
The “original social network?” More than soap? Beating the recession with $8.4 billion in global sales last year alone? It’s all there and then some.
We have an amazing story to tell. And as we turn up the volume on our visibility efforts, count on hearing about us again and again.
You couldn’t miss the Amway runners at the May 31 Chestnut Run in Kiev – a total of 12,971 of the 15,100 participants in the benefit for the Ukraine Ministry of Health’s children’s cardiology programs were Amway Ukraine employees and distributors.
The green-shirted Amway contingent helped raise nearly 380,000 hryvnas – about US$46,000 – for the Ministry program, which serves thousands of children with congenital heart defects each year.
Amway Ukraine had twice the number of participants in the run than last year. And the Chestnut Run broke a record for the number of participants in a sports or charity event in Ukraine.
The same day, some 1,100 kilometers away, more than 400 Amway employees and distributors ran in the Naisten Kymppi 10K run for women in Helsinki. This was nearly four times the number of Amway runners as in Amway Finland’s first year with the event. More importantly, this team raised 16,500 euros - about US$20,000 – for UNICEF.
It was a day for records to be broken — and lots of hryvnas and euros to be raised for Amway’s One by One children’s charities in Ukraine and Finland.
Last week the Nutrilite team presented some of their latest phytonutrient research at the Experimental Biology Conference in Anaheim, California.
They reported that both “meeters,” adults who meet the daily recommended intake of fruits and vegetables, and “non-meeters,” adults who don’t, could increase their phytonutrient intake simply by choosing different foods. For instance, many get their anthocyanins by eating grapes. But if they switched to berries they’d get a higher concentration of anthocyanins and wouldn’t need to eat as much to get what they need.
Lots of people all over the world took notice – the BBC, Marie Claire UK, the UK Daily Mail, and the Melbourne Herald Sun, to name a few.
Pretty simple, huh? Switch your fruit and veggie intake to higher concentrated choices and you’ll be eating to meet your goals for optimal health.
