Amway makes headlines around the world on a daily basis.
And if we’re not in the headlines, you might see our executives’ bylines as they share their thoughts in print and online.
Today Amway India’s managing director Bill Pinckney bylined a column in The Hindu about the need for nutritional supplements. He cited changing diets, stressful lifestyles and different ways of cooking as reasons more people need supplements to fill their nutritional gaps.
Yesterday in Thailand, Preecha Prakobkit, Amway’s managing director there, wrote about sports marketing at the BangkokBizNews.com CEO Blog.
So we make headlines and our execs create bylines. In other words, Amway makes news and our newsmakers share views.
“Don’t be fooled into thinking that direct sales are a thing of the past,” begins a Fortune article online today. “Amway is not only still alive and well, it’s actually growing, even as many retailers continue to struggle.”
The story showcases how Amway has not just survived but thrived, highlighting our success in China and how our business model and products – like best-selling Nutrilite protein powder – have fueled our growth in that market.
As the article concludes, “In the modern era of direct-selling, protein powder may be the new lipstick.”
We’re alive all right. Alive and kicking.
. . . you’ll make it anywhere.
This time, it’s not Frank Sinatra singing about New York.
It’s Bill Pinckney, managing director and CEO of Amway India, stating how he feels about the country he has come to love.
Pinckney opened the India market for Amway in 1988, expecting to stay just two years. Instead, he’s led the market to a top ten position within Amway, and he has helped localize the product mix, delivery method and corporate culture to meet the needs of employees, distributors and consumers there.
Forbes India sat down with Bill to talk lessons learned while doing business in India’s hyper-competitive market and ever-changing regulatory environment.
In Bill’s words, “There is a recognition of the fact that if you can make it here, you can make it anywhere in the world… I don’t think any other country in the world is as intense as India.”
We hold a place at the table of India’s 3300-crore (approx. $705 million) direct selling industry. As more competitors enter the space, Amway is poised in a very comfortable seat.
The Economic Times, the largest newspaper in India and among the top three English business dailies next to The Wall Street Journal and The Financial Times, reported today that Amway leads the growing Indian market. According to Bill Pinckney, managing director and CEO for Amway India:
Competition is good. It makes everyone improve products, service and the consumer has several options to choose from.
“The more, the merrier” as the saying goes. Competitive spirit is just one reason we want to win more consumers and Amway business owners in a hot market like India.