In 24 countries and from 26,000 people, Amway recently sought opinions on the attitudes, concerns and desires of would-be entrepreneurs.
Titled the 2013 Amway Global Entrepreneurship Report, the study provides an up-to-date view on self-employment potential and obstacles hindering entrepreneurial activities in Australia, Austria, Colombia, Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Italy, Japan, Mexico, Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, Turkey, Ukraine and the United States.
The good news:
More than two-thirds of respondents (70%) have a positive attitude toward entrepreneurship, a 1% increase over 2012 data. Even more encouraging? Nearly half of them can imagine starting their own businesses.
Respondents from Denmark have the most positive attitude toward self-employment (89%). Finland follows with 87% and the Netherlands rounds out the top three most positive countries.
The rest of the story:
We found that 65% of would-be entrepreneurs were motivated by the desire to be independent. People want to control their time and their futures. They want to set their own hours, goals and priorities — be their own boss.
For years now, our study has shown that fear of failure is the biggest obstacle to becoming self-employed. The fear to fail has lead to the gap between the number of people who can imagine starting their own businesses and the number who actually go for it.
We believe it’s urgent to support the activation of potential entrepreneurs by jointly raising awareness, encouraging further debate and doing anything we can to negate fears.
Amway offers a unique business opportunity and we take seriously our responsibility to engage in the public discussion on entrepreneurship. The Amway Global Entrepreneurship Report is one way we do that. It provides decision-makers in the realm of politics, economics and education with real data to inform actions that encourage the foundation of new businesses.
Inspired by the Edith Rehnborg quote, “Every woman is a self-made work of art,” our colleagues at Amway Korea invited five emerging female artists to interpret a woman’s most beautiful moments through their own unique piece of art.
The 2013 Artist x ARTISTRY Gallery project, lead by actor Daniel Choi, included paintings, sculptures, illustrations and installations from artists Kim Sanyoung, Kim Soyeon, Kim Sohyeon, Kim Hyunjung and Ji Minhe. The artwork was showcased at the Busan International Film Festival in the ARTISTRY Booth at BIFF Village on the beautiful Haeundae beach.
The gallery concept was covered by influential Korean beauty and fashion magazines including Cosmopolitan, Heren, InStyle, Heren, SURE and Woman Joongang. It also was spotlighted by local and regional daily newspapers including JoongAng Ilbo and Maeil Business Newspaper.
Watch the video to see how the artists interpreted the project. So, what does beauty mean to you?
On a recent trip to China, he met with Chinese Vice Premier Wang Yang, several other government officials, top media and distributor leaders.
The theme has been similar in all of these meetings: Our potential is great if we remain true to our values, show leadership and embrace innovation.
“Dad and Rich believed people have an innate desire to make their lives better,” Van Andel said. “And they believed that by empowering others, people would work to reach their greatest potential. At Amway, we offer people the opportunity to own their own business … to pursue a level of success they desire.
“And with commitment and hard work, they can change their lives. Improving people’s lives has been our vision since the beginning. And we believe that ultimately, it’s why Amway’s been so successful.”
It’s a message Van Andel will continue share all over the world as he travels this next year as chairman of both Amway and the U.S. Chamber. We think it has potential – do you agree?
The newly established Asia Beauty Innovation Center puts the right people in new places to explore and better understand the world’s beauty trends. It’s powered by Amway experts in consumer and market research, technical and clinical research, open innovation, concept and product design, and product packaging.
A growing number of our customers live in China and southeast Asia. Converting insights from this region into new product concepts and portfolio strategies is key to developing new products that appeal to our customers – not only there, but throughout the world.
Our tastes are always changing. We look forward to learning from our experts in Seoul what we’ll want next.
In three decades as an Amway business owner – primarily building her business in Japan – Patrice Deibert has learned a thing or two. Last month, she shared those learnings with employees at Amway World Headquarters.
Fascinating facts included:
• The entrepreneurial spirit often lives where you least expect it. Said Pat, “We can never tell who’s going to be successful – there is no specific personality type or DNA.”
• In Japan, an Amway business owner who has reached the Platinum level of achievement has an average of 169 people on their team. “The horizon up to and between different levels of achievement can be a long one. We always tell people the truth about the amount of work it takes,” she said.
• Japan is one of the leading Amway markets in GenY participation. In fact, she says the lobby of Amway Japan’s Plazas are often packed and at their liveliest at 10 o’clock at night.
• More math from Pat’s perspective: “The toughest part about the business is learning to overcome rejection. To sponsor one person [into the business], I talk to 20.”
• Even after 34 years in Amway, no two days are alike!
Pat and her husband both earned master’s degrees from the University of Michigan, and landed in Tokyo when he joined the United States Air Force. They started an Amway business with nine products to offer and zero Japanese language skills.
Owning a new business while adapting to a new culture was a lot to take on – but Pat reminded us that although no two days are ever alike, it’s a different story with people. ”Inside, we’re more similar than we are different.”
A recent YourMoney article reports a sizable boom in the number of young professionals under the age of 25 becoming direct selling representatives in the United Kingdom.
How did they define sizable? A 29% increase from 2011 to 2012. In fact, the UK Direct Selling Association says that under-25s now make up 19% of its direct sales force. That’s 75,000 new entrepreneurs — a figure that might surprise those who think direct selling has lost some of its consumer influence to online shopping. But it does not surprise us here at Amway.
Last year, a study on 2012 Amway applications by generation showed that globally, more than one-third of our new Amway Business Owners (ABOs) were born after 1981. Leading the charge and recruiting the highest percentage of next-generation business owners is Amway Vietnam, followed closely by Australia,Malaysia and Japan.
Lynda Mills, director of the UK DSA, said it well: “For many young people, the jobs market is incredibly difficult to break into and there is a real desire to work for themselves and get up and running quickly. Direct selling offers just that and a chance for people, whatever their age, to be their own boss and make a very successful career.”
A recent study in Canada supports her assertion. It revealed that 30% of young Canadians believe they will be self-employed in the future, and one in four expects to be their own boss within the next five years.
Call it optimism. Call it an economic necessity. We call it reality — and we embrace it!
It was two years ago that the Minamisanriku area of Japan was devastated by an earthquake and tsunami. Recovery is still underway, and it includes a project by Amway Japan called Remember Hope.
Last month they celebrated the completion of the framework for the first of eight Amway Houses, built with assistance from Amway Japan and Amway business owners. The community buildings will provide space for conferences, meetings and community activities for local residents.
It will be a gathering place for families and a spot for children to learn, play and have fun.
The celebration was marked with ceremony. Amway business owners and local residents attended, witnessing the traditional throwing of rice cakes from the roof.
World recognition of the importance of phytonutrients is spreading. This week the Chinese Nutrition Society (CNS) announced that it is revising its “daily reference intakes,” or DRI, to include phytonutrients.
That means the society will now recommend people get a daily dose of phytonutrients along with their vitamins and minerals to maintain optimal health.
We are proud to say that the Nutrilite Health Institute worked closely with the CNS in gathering research and scientific data to establish the DRIs.
The announcement comes as the 11th China Nutrition Science Conference and the 2013 China & Korea Joint International Phytonutrient Symposium wrap up this week where our own Dr. Keith Randolph presented.
Dr. Randolph is the nutrition technology strategist at the NHI. He called the decision by the CNS “a significant development in the effort to improve the overall health of a large portion of the world’s population.”
The annual report highlights the many ways our company, its more than 21,000 employees and more than 3 million distributors make a difference in the lives of others.
That includes building homes in Latin America, providing water filters in Haiti, building libraries in China and adopting schools right here in the hometown of our World Headquarters.
Corporate Social Responsibility is built into everything we do: our people, our products and our performance.
Steve and Doug credit their fathers for recognizing the potential in this business for making a difference.
“They made it their mission to be more, do more, give more. And more than a half-century later, we’re still emulating their powerful example. … We’re awed by how far we’ve come and inspired to keep becoming more, together.”
Would you like to own a piece of a Nutrilite Farm? Why stop there — how about a Nutrilite Lab? Amway Korea has made it possible.
The more than 5 million users of a popular mobile game called Rule the Sky can purchase Nutrilite farms or crops, build Nutrilite structures and visit other users’ islands. It’s similar to Farmville, but in Rule the Sky users are on their own floating island in the sky called Flotia.
The marketing effort is called “advergaming,” and it’s not just a cool buzz word. When done correctly it can be a successful tactic with an immersive effect on players. Of the more than 5 million users of Rule the Sky, an average of 800,000 of them play 45-60 minutes more than once a day.
Rather than being exposed to a 30-second ad, a gamer’s attention is captured in a much more significant way. Advergaming also offers an additional measuring stick in the form of downloads: Nutrilite’s laboratory has been downloaded nearly 330,000 times. And Nutrilite’s El Petacal farm in Mexico? That’s been downloaded nearly 790,000 times.
So start tilling the virtual soil and rule the sky with your Nutrilite Farm!
Disclaimer: The authors of these blogs are Amway employees. The opinions expressed here are not necessarily reviewed in advance by anyone but the individual author. These opinions do not necessarily reflect the view of Amway or any other person or company.