
From Bangkok to Hanoi, we have several reasons to celebrate this month.
Recently, we posted about Amway Thailand’s 25th anniversary celebration. Today, we’d like to share news about a special event that’s particularly signficant for our distributors and customers in Vietnam.
Amway just opened a new office and training center in the Cau Giay district of Hanoi. Distributors in northern Vietnam now have a common place to learn about our company, bring their prospective customers to the Amway shop that opened last year, and share news about our brands, products and business opportunity.
Amway President Doug DeVos proudly joined Amway Vietnam’s executives, distributors and employees in the ribbon-cutting ceremony. As the newest Amway market, Amway Vietnam has achieved great milestones in just four years. We are proud of their strong sales, growing distributor network and attractive facilities that showcase the power of our brand.
That’s indeed another reason to celebrate.
AUTHOR:
Sri Soekarmoen McCarthy |
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Three Amway leaders recently shared their experiences and tips on what helped make their markets successful. Responding quickly to the needs of a specific market is a common thread, but what that looks like in different markets is, well, different.
At Amway Russia, it meant quickly expanding the support network – stores and staff included – to provide distributors with products as their businesses grew exponentially when this market opened, general manager of Amway Russia Richard Stevens told The Voice of Russia.
For Amway Malaysia, where more than 60 percent of distributors are age 35 or younger, success required providing them with meaningful ways to interact with the company and its products, said Amway Malaysia’s Paul Yee in an interview with the radio station BFB 89.9. For example, Amway opened experience centers and stores so distributors could get the “touch and feel” experience they prefer.
Amway Vietnam has focused its efforts in educating the public, government officials and the media about the direct selling business model, which until recently was largely unknown in that country, general manager Kam Chiong told BaoMoi.com. The market also has provided continuous training to its distributors to ensure they have the best tools to successfully build their business.
Leveraging these differences supports active entrepreneurs and helps our businesses grow stronger together. How has innovative thinking helped your business transform?
AUTHOR:
Nardy Bickel |
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A company that wants to be successful operating internationally might heed the same advice given to a bride and groom, writes Amway Korea President Se-joon Park in The Korea Times.
“It is sometimes necessary to put ‘our needs’ before ‘mine,’” he writes. “The same is true for corporations.”
In the article Park cites examples of companies that have developed “glocalization” strategies that pursue global expansion while accommodating the local culture – including Amway.
Amway Korea’s strategies include consistent corporate citizenship activities and “One for One,” a program that means Amway launches a Korean-made product for every product it imports. The program has given Korean companies access to new domestic and overseas markets for their goods.’
Doing good locally while expanding globally is the “secret” to glocalization success, according to Park.