“Southeast Asia”


24-7 Convenience

Amway Business Owners can now get more than a Slurpee or a plate of fish and rice to go at Thailand’s more than 7,400 7-Eleven stores.

ABOs may also pick up Artistry Youth Xtend or an eSpring filter, thanks to a new agreement that allows them to ship their Amway orders to nearby 7-Eleven stores for pick up.

Amway has partnered with Dynamic Management, part of CP All, the franchise operator for 7-Eleven in Thailand, to make the convenience stores a 24-hour distribution channel for ABOs.

The arrangement allows ABOs and customers to receive their products faster and more conveniently, according to Kittawat Ritteerawee, managing director of Amway Thailand.

ABOs and their customers can place orders online or by phone and designate the nearest 7-Eleven store for pickup.  A three-stage SMS notification lets the ABO know when the order has shipped, when it has arrived at the designated 7-Eleven and when the customer has picked up the order.

Ritteerawee estimates the new service will reduce order wait time by one or two days. It will also make the convenience stores that much more convenient!


Quality assured

Pull any cleaning product off your shelf at home. Do you know how much that product is quality-tested before it gets to you?

We can tell you, if it’s one of our Amway home care brands.

Amway Quality Assurance lab analysts perform hundreds of tests a day on our surface, dish and laundry care products made in our U.S.-based manufacturing plants to ensure they meet our exacting quality standards.

That amounts to 124,000 tests every year on raw ingredients, finished products and even packaging — just for home products made in Ada, Michigan. Our home care products made in Belgium, China, India and Vietnam are tested with the same rigor. All to ensure our products always look, smell and perform exactly as promised by the scientists who created the formulas — and that they are safe for your family.

We don’t have to be that exacting. No regulatory agency in the world requires that much testing.

We do it for one reason: to ensure the more than 3 million people worldwide who proudly use and sell Amway products are getting the quality they deserve — in every package.


Our global family

Andrea Clark and Sri Soekarmoen McCarthy, members of our global public relations team, continue to share their experiences on a recent visit to Amway Vietnam.

It was a sunny November day in Nha Trang, a beautiful seaside city in central Vietnam facing the South China Sea.

Sri McCarthy and I accompanied two of our Amway Vietnam colleagues and the chairman of Khanh Hoa Funds to present educational scholarship to under-privileged children.

We were fortunate to visit five of the families who received the scholarships and hear about their school progress. We met grandparents, single mothers, siblings and other caregivers, all of whom welcomed us into their homes, offering us tea or water.

Despite their circumstances, they were able to thrive, and they proudly showed us pictures of their children or grandchildren and their report cards.

At the end of the day, we visited 11-year-old Le Dinh Nguyen Tri Thoi. When he was younger, he suffered from an untreated illness that caused him to lose his hearing. He struggles with some subjects but excels at math and science. His smile pulled at my heart and made me grateful that we work at a company that supports children like Le Dinh Nguyen Tri Thoi, helping them achieve their potential.

Through the Amway One by One Campaign for Children, we are committed to help children be children — making sure that they have the opportunity to live, laugh and learn.

Have we done enough for those children? No. While we can’t change the lives of all children in Nha Tran over overnight, we can do it if we join together. We can do it one by one.

You can see more photos from our trip at the Amway Facebook page.


Three, four, five

Sri Soekarmoen McCarthy, a member of our global public relations team, recently shared her experiences while visiting Amway Thailand.

After that trip, she and Andrea Clark, director of Amway Global Public Relations, continued on to visit Amway Vietnam. Read on…

Andrea Clark and I flew more than 980 kilometers (564 miles) over Cambodia from Thailand to Vietnam. Our experiences while visiting our friends at Amway Vietnam are best told with the numbers three, four and five.


We visited three different cities in three days to tackle three public relations assignments.  We met with our colleagues from the Amway Vietnam Public Relations team in Ho Chi Minh City. We interviewed Amway Business Owners in Hanoi. And we met with officials from the People’s Committee of Schooling Fund’s in Nha Trang.


The four ABOs we interviewed were from Ho Chi Minh City and Hanoi. Prior to joining Amway, one used to own an advertising agency, another owned a pharmacy and the other two were a real estate agent and a human resources professional.

While talking about their Amway businesses, they said that having financial independence is great, but having the freedom to run their own business and control their daily schedule was the primary motivation for becoming ABOs.  Amway has allowed them to focus on their families and raise their children while working in a less stressful job.


Five years ago, Amway began operating in Vietnam. Since then, Amway Vietnam has championed children’s welfare and education through the Amway One by One Campaign for Children.  During our visit, we were happy to support that effort.  Andrea presented a check for US $10,000 to the Khanh Hoa People Committee’s Office to provide scholarships to underprivileged children in Nha Trang.  We visited five of the children who received the scholarship. (Come back to the Amway Insider later this week to learn one recipient’s story.)

We experienced a lot in those three days and three cities, and we have more stories to tell you about the ABOs and our experiences in Nha Trang. In the meantime, check out some photos from our trip at the Amway Facebook page.


Sold on eSpring

Congratulations, Amway Business Owners, you’ve made another Amway brand number one on the planet!

Thanks to you, eSpring is now the world’s largest-selling brand of home water treatment systems according to a Verify Markets study of 2012 global sales. It’s also the number one selling brand of water treatment systems in the Asia region – and in the individual countries of Taiwan, Malaysia and Thailand.

The study included systems sold through retail channels as well as through direct selling. With so many options for getting drinking water, why do so many consumers prefer eSpring?

One reason is that our eSpring system reduces more than 140 potential health-effect contaminants to deliver clean, safe drinking water. It also is certified by NSF to reduce more individual contaminants than any other carbon filtration and ultraviolet (UV) light treatment point-of-use system in the world.

People also love eSpring because of the smart technology that other water filtration systems don’t have: electronic monitoring that tells the user when it’s time to change the filter cartridge, and eCoupled™ wireless power technology that safely and efficiently assures that people are getting high-quality, clean water every time. That gives consumers peace of mind.

From water and air purification to products for safer cleaning, you can have confidence in Amway as your source for brands that help you transform your home for healthy living.


Earned recognition

Sri Soekarmoen McCarthy, a member of our global public relations team, recently spent some time with our friends at Amway Thailand. This week she shares her stories with us at The Amway Insider

On November 10, I attended a gala dinner as formal as the Oscars!

Men in suits and women adorned with formal evening dresses filled a large room in one of Bangkok’s largest convention centers. More than 1,500 people attended the event organized by the Thai Direct Selling Association to honor top distributors from 30 local and foreign direct selling companies in the country, including Avon, Giffarine and Amway.

Amway Business Owners Pongsak and Porntip Ajjimarangsee, Samran Unyuang and Niramol Werojnakul, and Worapop and Titiporn Thawong were among those who received recognition.

Amway selected the winners based on more than just the bottom line. They were also selected based on their compliance to the Rules and Code of Ethics set but the company and the World Federation of Direct Selling Associations.

Kittawat Ritteerawee, general manager of Amway Thailand and president of the TDSA, presented the awards along with other executives from each direct selling company. Government officials from the agency that oversees the direct selling industry and members of the media were also invited.

I was privileged to sit at the same table with the Amway Business Owners who won the award. Prior to joining Amway they were educators, engineers or health care professionals.

Worapop grew up with parents who were Amway Business Owners, while his wife, Thawong, worked as medical doctor in a clinic. The Ajjimarangsees both have doctorate degrees from prestigious universities.  And Unyuang was on the staff at a local health clinic while his wife, Werojnakul, was a nurse before they joined Amway.

Regardless of their background, they all found success with Amway. Congratulations to our ABOs!


Thailand bound

Sri Soekarmoen McCarthy, a member of our global public relations team, recently spent some time with our friends at Amway Thailand. This week she shares her stories with us at The Amway Insider.

After flying nearly 20 hours and more than 10,000 miles across the ocean from Ada, Michigan, I arrived in Bangkok, Thailand, for a visit to the headquarters of Amway Thailand.

I went to attend the first Public Relations Conference for the regions of Southeast Asia, Australia and New Zealand and had the privilege to meet with a small group of Amway Business Owners to hear about their success stories.

We also attended an event with the Thai Direct Selling Association where three top-selling distributors from each company in the country were recognized.

Amway established its operation in Thailand in 1987. Operations started with a small office: 10 employees and a few lines of Amway products.  Jim Payne, president of Amway Asia Pacific Regions, was the first general manager of Amway Thailand. He has fond memories of the market, often joking about the size of the office. (It was so small, there was only one bathroom for the entire staff, he said.)

Twenty five years and four office moves later, Amway Thailand has about 1,000 employees across the country. Its new headquarters has three buildings sitting on four acres and Amway Business Owners sell the full array of nutrition, beauty and home products.  A five-floor office building is accented by a beautiful plaza and a multilevel parking garage.

Amway is the largest direct selling company in the country. Our executives are active members of the Thai Direct Selling Association and were among its founding members. Amway Thailand General Manager Kittawat Ritteerawee is the current president of Thai DSA.

Amway’s commitment to support local communities is reflected in many programs run by the Amway One by One Campaign for Children, including providing books to children in remote areas through its Flying Book and Mobile Library campaign.

See photos of my trip at our Amway Facebook page. More to come, stay tuned!


Visible Progress

Amway’s manufacturing expansion is well under way.  The seven-site, $375 million project is geared toward building an infrastructure that will continue to provide quality nutrition, beauty and home products to the world for decades to come.

Recent visitors to construction sites in the U.S. states of California, Washington and Michigan have seen great advancements, as have visitors to the Tamil Nadu, India site.  While there are several months left before these projects begin manufacturing products for consumers, the visible progress is exciting.

And, you don’t have to be on the ground to see the progress. Photo albums of some of the sites are updated regularly, allowing everyone to track the developments. New photos have recently been added to the albums for Buena Park, California, and our new tablet and soft gel facility down the street from our World Headquarters in Michigan.

As work progresses, we’ll soon add photos of our other projects, including China and Vietnam.

It is an exciting time at Amway, as we grow to meet growing demand worldwide.


5 minutes with How Kam Chiong

It’s been an exciting year for Amway Vietnam. Our newest affiliate is marking its five-year anniversary. Today we spend 5 minutes with Country Manager How Kam Chiong.

Congratulations on Amway Vietnam’s 5th Anniversary! You have pretty much grown with the company. Can you describe your history with Amway?

I started with Amway Malaysia as technical and regulatory affairs manager, ensuring on time product registration and liaising with key government departments.

Coming to Vietnam was a great opportunity and an easy choice. Since the official operation started in 2008, we have made significant achievements in both brand awareness and business performance. I’m so happy to see the fast growth of Amway in Vietnam and globally, as well.

After five years, business momentum is still strong with all signs pointing to sustainable growth: We announced plans for the second manufacturing facility and to contribute VND 6 billion (USD $300,000) for Corporate Social Responsibility (CSR) activities nationwide from 2013-2015.

What has been the biggest challenge in the first five years?

To start doing business in Vietnam, we had to surmount many difficulties because some people had extreme views about multi-level marketing. We consistently pursued a long-term strategic commitment based on consumer protection to help people understand the differences between ethical businesses and those that are not. As a result, people trust our business and our industry. That’s why Amway Vietnam is now in blossom.

Vietnamese consumers recognize Amway as the market-leader, while government and media treat us a legitimate MLM enterprise making meaningful contributions to community development as proved by our active efforts in helping the underprivileged children through the Amway One by One program and other events.

All these activities and efforts differentiate us from our competitors. As a matter of fact, we were recognized as the most trusted brand by a well-known publication, Vietnam Economic Times, in 2012. This strong foundation we have built will help foster our future success.

What was the highlight of your celebration when Amway President Doug DeVos visited earlier this year?

We were proud to welcome Amway President Doug Devos to celebrate with us. We held remarkable rallies with nearly 30,000 distributors participating in Hanoi and Ho Chi Minh City – the two biggest cities in Vietnam. We also had expos in which 70,000 distributors and customers experienced Amway products and found great opportunities with Amway.

Last but not least, we had a press conference that created a connection between Doug Devos and the Amway Vietnam Management Board with high-ranking governors and senior reporters. All of our activities made a buzz, which enhanced our reputation and image.

Do you have any other celebrations planned this year?

We are celebrating the anniversary with internal activities, like outings for employees to Thailand where they will be able to experience the great achievements of Amway Thailand, enjoy the summer together like a family and energize themselves for upcoming opportunities.

Also, the ground-breaking of our second factory promises to be a great moment to cheer!

Where do you see the company in the next five years?

We continually focus on sustainable development with more advances in education and training – the most important part of the MLM business — and firming up relationships with government and media.

We are now the #1 player, with 33% of the market share in Vietnam. Vietnam remains a potential market for Amway in Asia, and we have a positive outlook for the upcoming five years.


Up and coming

A recent YourMoney article reports a sizable boom in the number of young professionals under the age of 25 becoming direct selling representatives in the United Kingdom.

How did they define sizable? A 29% increase from 2011 to 2012. In fact, the UK Direct Selling Association says that under-25s now make up 19% of its direct sales force. That’s 75,000 new entrepreneurs — a figure that might surprise those who think direct selling has lost some of its consumer influence to online shopping. But it does not surprise us here at Amway.

Last year, a study on 2012 Amway applications by generation showed that globally, more than one-third of our new Amway Business Owners (ABOs) were born after 1981. Leading the charge and recruiting the highest percentage of next-generation business owners is Amway Vietnam, followed closely by Australia, Malaysia and Japan.

Lynda Mills, director of the UK DSA, said it well: “For many young people, the jobs market is incredibly difficult to break into and there is a real desire to work for themselves and get up and running quickly. Direct selling offers just that and a chance for people, whatever their age, to be their own boss and make a very successful career.”

recent study in Canada supports her assertion. It revealed that 30% of young Canadians believe they will be self-employed in the future, and one in four expects to be their own boss within the next five years.

Call it optimism. Call it an economic necessity. We call it reality — and we embrace it!