Do you want to protect the environment? A group of young Amway business owners in China does.
To celebrate World Environment Day last month, more than 200 members of AYAC (Amway Young Achievers’ Club) joined in flash mobs in over 10 cities in Guangdong Province to advocate for environmental protection.
The members all wore t-shirts with the words “I DO” printed on them, and they held mini chalk boards or white boards with their own “environmental protection manifestos” written on them.
The groups surprised passers-by with their powerful songs and dances. And when it stopped, they followed it up with chants, “Say ‘I do!’ to environmental protection!”
The dancers also invited the watching crowd to write down their own manifestos and post pictures on social media, such as Weibo (a miniblog) or Wechat, to share the moment with more friends and amplify the influence of the event.
Many manifestos spoke out against using plastic forks, spoons and knives, what is known as ”white pollution.” Others claimed that “Environmental protection is latest fashion.”
The flash mob was co-organized by Environment Protection Bureau of Guangdong and Amway’s Guangdong branch. The event was covered by local media, resulting in 28 news stories.
The creative, trendy event lead by Gen-Yers is a good example of the passion and enthusiasm among Amway’s young business owners.
It’s also an example of Amway’s youth strategy, which attracts young people, builds up Amway’s reputation and promotes environmental consciousness. See more pictures from the events at our Amway Facebook page.
What’s your environmental manifesto?
—Written by Trista Xie, Senior Sales Communication Coordinator, Amway China