Our recently released Amway 2012 Global Corporate Social Responsibility Report is filled with amazing stories. We wanted to highlight one of them for you.
This video explains what happened in South Africa when we launched the Township Strategy, bringing the Amway Business Opportunity to the rural communities.
Here’s an excerpt from the report:
We used innovative strategies and alternatives to product sizing, pricing and bundling that resonated with individuals in these outlying communities. Physical presence and mobile marketing positioned the Amway Business Opportunity as viable and vital for this more financially challenged population.
In just three years, Amway South Africa has accomplished two significant results: increasing business and helping people to move up the economic ladder. Thanks to the Township Strategy, the Amway business in South Africa leapt by more than 200 percent and showed many low-to-middle class members of society a way out of poverty.
A distributor from Soweto featured in the video describes it like this: “From my personal experience, I can say that Amway is helping us to create real change in our lives, in our families, in our communities and across the world,” she said. “In previous years, Soweto was seen as nothing more than a holding area for cheap labor. … Now, Soweto is changing. And with Amway’s assistance our lives are changing. We are going up in the world.”
Watch the video to see the full story of empowerment.