A recent article in The Chronicle of Philanthropy projects modest increases in corporate cash giving with more emphasis on other giving options, such as employee volunteerism and product donations. (The article is available online to subscribers only, but a PDF of the printed article is available here Chronicle of Philanthropy – Amway.) The information comes from a recent Chronicle survey of major U.S. corporate donors that included 106 of the 300 biggest companies as ranked by Fortune.
We’re very pleased to tell you that Amway, Nutrilite and NUTRILITE™ LITTLE BITS™ supplement is featured in the article as an example of this trend of leveraging corporate talent and expertise to solve world issues and support nonprofits: “Amway, a direct-sales company, has created a new product, NUTRILITE LITTLE BITS supplement, solely for philanthropic purposes. The product, a powder full of micronutrients that parents can sprinkle on food, reduces stunting and anemia in children who suffer from chronic malnutrition. It is currently in use in Mexico and Zambia.”
Developed by researchers at Amway and Nutrilite, LITTLE BITS is designed to be part of an integrated health program to combat malnutrition. We’re proud to be helping children live better lives with the hope that they will grow to enjoy a healthy adulthood.
Written by Dalin Clark