Would you like to own a piece of a Nutrilite Farm? Why stop there — how about a Nutrilite Lab? Amway Korea has made it possible.
The more than 5 million users of a popular mobile game called Rule the Sky can purchase Nutrilite farms or crops, build Nutrilite structures and visit other users’ islands. It’s similar to Farmville, but in Rule the Sky users are on their own floating island in the sky called Flotia.
The marketing effort is called “advergaming,” and it’s not just a cool buzz word. When done correctly it can be a successful tactic with an immersive effect on players. Of the more than 5 million users of Rule the Sky, an average of 800,000 of them play 45-60 minutes more than once a day.
Rather than being exposed to a 30-second ad, a gamer’s attention is captured in a much more significant way. Advergaming also offers an additional measuring stick in the form of downloads: Nutrilite’s laboratory has been downloaded nearly 330,000 times. And Nutrilite’s El Petacal farm in Mexico? That’s been downloaded nearly 790,000 times.
So start tilling the virtual soil and rule the sky with your Nutrilite Farm!
“It was a year of influencing wireless power,” said Dave Baarman, Fulton’s director of advanced technologies. “We were selected by CNET as one of the three finalists for Best of CES 2013. That was quite an honor given the competition.”
Also on center stage was Qi, the wireless power standard Fulton Innovation helped develop with the Wireless Power Consortium (WPC).
“It was an explosion of hundreds of products using Qi this year,” Baarman said. “The WPC booth was packed and loaded with all types of adapters, battery packs, hardware, devices and solutions, including the Toyota Avalon wireless charging solution in leather to launch later this year.”
Would you like to have a conversation with top experts from a global company in your area of interest…manufacturing, R&D, marketing? If so, do we have a surprise for you!
Last week, Amway Talent Acquisition’s Facebook corporate careers page piloted its first guest-hosted Facebook discussion. During the conversation Jim Brundidge, director of manufacturing at our Nutrilite Lakeview, California, operation, discussed manufacturing and labor trends and shared insights gained in his almost 35 years at Amway.
The pilot went so smoothly that our Talent Acquisition group plans to do it again.
From R&D and manufacturing to supply chain and business services, Amway has more than 20,000 dedicated subject matter experts who serve our distributors and want to change the world. We call them employees – and they’re ready to engage in discussions that benefit their functions, industries and global communities.
So check out Amway’s Talent Acquisition page at www.facebook.com/amwaytalent and join us in the next conversation, and stay tuned for future Facebook discussions with Amway industry experts.
He’s the driving force behind the development and success of Fulton Innovation, leading a team of scientists who work with various industry partners to bring eCoupled intelligent wireless power technology to market and into the hands of consumers.
Dave just returned from SXSW, the popular music, film and interactive conference in Austin, Texas. There, he and Menno Treffers, chairman of the Wireless Power Consortium, hosted a panel called Juice without Wires.
Instead of words, technology did the talking. Dave used a wirelessly powered skillet and blender to sizzle sausages and mix margaritas to wow this technology-hungry audience. Check out the videos presented at SXSW below.
Their prediction? In the future, wireless power will be integrated into chargeable surfaces that can power a wide range of products, across a variety of power levels – from cars and stove tops, to tablet computers and mobile phones.
We look forward to the next round of wireless power capabilities.
The staff at DC Velocity magazine did. So they recently followed the distribution process step by step at Amway — from the time one of our distributors places a customer order, to the moment the truck carrying these packages pulls away from our Michigan campus.
A video crew also tackled that question. As a result, our Midwest Regional Service Center now stars in the lead segment of “Move it!” — a web-based TV series focused on the $1.2 trillion U.S. logistics market.
The segment showcases our state-of-the-art distribution technology, including a sophisticated conveyor system designed to handle a wide range of consumer products — from lipstick and lotions to multi-purpose cleaning liquids. In addition, our B+ Carton Technology stations right size each shipping carton, by folding down the top edge of each box to match the height of the tallest product.
According to Deb Parme, vice president of North America Logistics, that attention to detail improves our customers’ experience by creating durable packaging that protects products during delivery. This efficient technology also helps minimize packaging materials needed per order.
Open for just six months, this super service center keeps our growing business on a roll.
Plant manager James Bowman leads reporters through the nutrition products plant
Journalists love to go behind the scenes. The “hard hat” tour is always popular because media can share news on what’s happening before buildings are completed, ribbons are cut and products are produced.
That’s why we opened the doors today to our $24 million Nutrition Product Plant at our mile-long manufacturing complex in Ada, Michigan. Media toured the state-of-the-art production facility, interviewed our operations leaders and sampled the Nutrilite products that will be made there.
This is the first time Amway has produced Nutrilite products in Michigan. The plant will produce our best-selling NUTRILITE protein powder, sold by distributors all over the world. Other products to be made at the facility include POSITRIM meal replacement powder, ACTIVE 8 powder drink mix and INVISIFIBER fiber packs.
Another first is an innovative work system designed by and for employees at the new plant, including a new work schedule and long-term career path. Nutrilite employees in California worked closely with the Michigan team to transfer knowledge and processes.
For this tour, instead of hard hats, media donned safety goggles, lab coats and hair nets to tour the three-story facility.
With Harry Potter’s gleaming eyes staring at them, journalists from around the world checked out the Fulton Innovation booth at the Consumer Electronic Show in Las Vegas last week, attracted by the variety of uses our sister company has come up with to utilize its eCoupled technology.
Dozens of reporters from technology-focused publications like CNET, Gizmodo, Pocket-lint, and GadgetCom, and more traditional outlets like USA Today, CBS Detroit and MLive, were eager to learn more about an Entertainment Week magazine cover that had been wirelessly charged through printed electronics, making the headline and Daniel Radcliffe’s eyes light up. Also on display was a charging pad that wirelessly powers cell phones while still in a handbag.
Fulton Innovation is also the first company to use inductive energy through metal and provided a glimpse of that technology showing a car console able to wirelessly charge different devices.
In an interview with Engadget, Dave Baarman, director of advanced technologies for Fulton Innovation, said the company continues to look for new opportunities to deliver wireless charging capabilities to as many different consumer electronic products as possible.
So next January, stayed tuned. Who knows what Fulton Innovation will come up with by then?
Would you like to own a piece of a Nutrilite Farm? Why stop there — how about a Nutrilite Lab? Amway Korea has made it possible.
