Scientific excellence

Researchdevelopmenttesting – the power of science is a key ingredient in the success of Amway.

That’s why we launched, a site that details the work of our talented professionals, including 900 scientists, engineers and technical specialists.

They are the fuel behind our products. And they are the fuel behind our innovation, which is visible in the more than 1,000 patents held by the organization. It is prominent in the partnerships established by our open innovation scouts, and it is proof positive that the company’s products perform under the most stringent conditions.

All that combined makes for a robust function of scientific excellence that arms our global distributor base with quality, top-line products that are in demand in more than 100 countries and territories.

So check out our new site and see some of the stories of the people who help advance the organization and its products every single day.


Home technology

Did you ever wonder how Amway, which got its start selling soap and nutrition products, became a number one seller of home technology products?

Last year, eSpring became the  world’s number one selling brand of home water treatment systems according to Verify Markets study of 2012 global sales, while ATMOSPHERE is the world’s number one selling brand of home air treatment systems according to Verify Markets study of 2011 global sales.

That’s quite an accomplishment in just over 50 years. And it was a concerted effort. In the last 20 years, we grew our research and

development team from those specializing in cleaning, cosmetics and nutrition to include more than 100 scientists researching home technology.

It’s a wonderful story of innovation, dedication and “Aha!” moments that you can read at the Amway Global Newsroom.


Open Innovation

For some Amway scientists, their “lab” might be a farm in Asia, the halls of academia, fjords in Norway, a trade show in France or a TED talk in New York.


It’s all about Open Innovation, a non-traditional approach to new product development that has been used at Amway since 2005. It’s built around the idea that new technologies can come from beyond the four walls of a laboratory.

Our Open Innovations team canvasses the planet for what team leader David Groh calls “the game-changers” – things like plants, proteins and prototypes with the potential to transform existing Amway products … or trigger completely new ones.

“We find some pretty amazing technologies out there,” Groh says. “But the bottom line is whatever we bring home and pitch as ‘product potential’ must meet the needs of our customers.”

They have had several successes, too. You can read more about their exciting work at the Amway Global Newsroom.


Sold on eSpring

Congratulations, Amway Business Owners, you’ve made another Amway brand number one on the planet!

Thanks to you, eSpring is now the world’s largest-selling brand of home water treatment systems according to a Verify Markets study of 2012 global sales. It’s also the number one selling brand of water treatment systems in the Asia region – and in the individual countries of Taiwan, Malaysia and Thailand.

The study included systems sold through retail channels as well as through direct selling. With so many options for getting drinking water, why do so many consumers prefer eSpring?

One reason is that our eSpring system reduces more than 140 potential health-effect contaminants to deliver clean, safe drinking water. It also is certified by NSF to reduce more individual contaminants than any other carbon filtration and ultraviolet (UV) light treatment point-of-use system in the world.

People also love eSpring because of the smart technology that other water filtration systems don’t have: electronic monitoring that tells the user when it’s time to change the filter cartridge, and eCoupled™ wireless power technology that safely and efficiently assures that people are getting high-quality, clean water every time. That gives consumers peace of mind.

From water and air purification to products for safer cleaning, you can have confidence in Amway as your source for brands that help you transform your home for healthy living.


Uniform stains

One of the most important items in the laundry lab at our World Headquarters where we test our products is not a washing machine, it’s a refrigerator. Why? It’s full of perfectly preserved stains.

The refrigerator holds nearly 50 different types of stains produced in laboratories all over the world – from Germany to China to North America. They are all tested in our Big Appliance Room – BAR for short  – where we have multiple types of washing machines.

Jim Pell, our resident stain expert, said soil cloths made in laboratories provide the uniformity and reliability necessary to formulate the most effective laundry detergents. Regular dirty laundry can’t offer that.

“And there is quite a bit of blending of soils in normally soiled clothing,” Pell said, “so we would never quite be sure if each ingredient was performing to our strictest standards.”

Thanks to this detailed research and testing, Jim can tell you how best to remove just about any stain. (He’s quite popular at parties with new moms!) Click on over to our Amway Facebook page for a video with tips on removing grass, wine and motor oil.


Thinking differently

It makes sense that Amway, a company that has been engaged in social selling for more than 50 years, is focusing on how its business owners use social media.

“We’ve had people refer to Amway as the original social network. Given that, we’ve certainly been doing some interesting work around understanding how consumers want to engage with us through social,” Amway Chief Sales Officer John Parker recently told The Economist Lean Back Blog.  ”Likewise, understanding how we can ensure that social media is an appropriately used tool for building a social business.”

Personalizing and customizing experiences for customers and business owners, whenever and wherever they are doing business, is part of that focus.

“The opportunity for us in direct selling is to make that much more personable,” Parker said. “It’s a more compelling story when it’s a story about an individual, when it’s an individual talking about how a product has helped them solve an issue or problem.  In a way, social media allows us to personalize the way in which we market, and it forces us to think about things differently.”

Read more at The Economist blog.


Training games

When new Business Owners join Amway China, instead of getting to work, they start playing a game.

It’s called Amway Life: The First 90 Days. In short, it’s a gamification of learning. The 3-D online learning tool is tailor made to help newcomers get started.

It was released to senior sales supervisors earlier this year as part of a promotional campaign and was recently made available to new Amway Business Owners in Beijing, Shanghai and Guangzhou.

The game allows players to experience the Amway life in a virtual space before they get started in the real world. They meet potential customers with different personalities, backgrounds and careers, such as Sun Liang, a 35-year-old high school math teacher who loves to talk about reading or students, or Wang Rong, 32, an office worker whose daughter is a picky eater and a little too thin.

By learning the best approach for each customer and finishing the tasks in the game, new ABOs learn about products, acquire selling skills and gain confidence.

Amway China launched the game with a comprehensive social media campaign that included the national Amway Young Achievers Club and the Amway China Training Institute.

Senior sales supervisors were invited to play the game, interact online by posting results on Weibo while tagging their followers and participate in a competition for a championship. By engaging senior business owners early, Amway China expects a powerful recommendation from the market.

Weibo is the main channel for the promotional campaign, with Wechat being used to  update the progress. The official websites of Amway China & AYAC also covered the championship on their pages.

—Written by Trista Xie, Senior Sales Communication Coordinator, Amway China


What is a bioassay?

If you talk to one of our researchers about the science behind NUTRILITE™ products, the term “bioassay” will undoubtedly come up.  That’s because without them we wouldn’t be able to deliver the quality products you’ve come to expect from us. But what is a bioassay, really?

According to the dictionary, it is the “determination of the biological activity or potency of a substance, as a vitamin or hormone, by testing its effect on the growth of an organism.”

So, a bioassay is a biological test. It uses live cells to test plants for a biological activity that would be beneficial to health. Conducting these bioassays lets us measure the activity of phytonutrients found in plant concentrates in conditions similar to those found in the human body.

We’ve been conducting bioassays for years, using the best of science to bring out the best of nature. We have been able to find new uses for plants by doing these tests. Also, testing a range of botanical samples lets us choose the best plant extract for a particular problem. It’s one step in the seed-to-supplement process that differentiates Nutrilite from our competitors.

Want to know more about bioassays? Watch this video.

YouTube Direkt


Amway Explores ‘Advergaming’

Would you like to own a piece of a Nutrilite Farm? Why stop there — how about a Nutrilite Lab? Amway Korea  has made it possible.

The more than 5 million users of a popular mobile game called Rule the Sky can purchase Nutrilite farms or crops, build Nutrilite structures and visit other users’ islands. It’s similar to Farmville, but in Rule the Sky users are on their own floating island in the sky called Flotia.

The marketing effort is called “advergaming,” and it’s not just a cool buzz word. When done correctly it can be a successful tactic with an immersive effect on players. Of the more than 5 million users of Rule the Sky, an average of 800,000 of them play 45-60 minutes more than once a day.

Rather than being exposed to a 30-second ad, a gamer’s attention is captured in a much more significant way. Advergaming also offers an additional measuring stick in the form of downloads: Nutrilite’s laboratory has been downloaded nearly 330,000 times. And Nutrilite’s El Petacal farm in Mexico? That’s been downloaded nearly 790,000 times.

So start tilling the virtual soil and rule the sky with your Nutrilite Farm!


Influencing innovation

Our wireless power research and development operation was one of the stars of the 2013 International Consumer Electronics Show.

“It was a year of influencing wireless power,” said Dave Baarman, Fulton’s director of advanced technologies. “We were selected by CNET as one of the three finalists for Best of CES 2013. That was quite an honor given the competition.”

Also on center stage was Qi, the wireless power standard Fulton Innovation helped develop with the Wireless Power Consortium (WPC).

“It was an explosion of hundreds of products using Qi this year,” Baarman said. “The WPC booth was packed and loaded with all types of adapters, battery packs, hardware, devices and solutions, including the Toyota Avalon wireless charging solution in leather to launch later this year.”

Congratulations to Fulton Innovation!