When new Business Owners join Amway China, instead of getting to work, they start playing a game.
It’s called Amway Life: The First 90 Days. In short, it’s a gamification of learning. The 3-D online learning tool is tailor made to help newcomers get started.
It was released to senior sales supervisors earlier this year as part of a promotional campaign and was recently made available to new Amway Business Owners in Beijing, Shanghai and Guangzhou.
The game allows players to experience the Amway life in a virtual space before they get started in the real world. They meet potential customers with different personalities, backgrounds and careers, such as Sun Liang, a 35-year-old high school math teacher who loves to talk about reading or students, or Wang Rong, 32, an office worker whose daughter is a picky eater and a little too thin.
By learning the best approach for each customer and finishing the tasks in the game, new ABOs learn about products, acquire selling skills and gain confidence.
Amway China launched the game with a comprehensive social media campaign that included the national Amway Young Achievers Club and the Amway China Training Institute.
Senior sales supervisors were invited to play the game, interact online by posting results on Weibo while tagging their followers and participate in a competition for a championship. By engaging senior business owners early, Amway China expects a powerful recommendation from the market.
Weibo is the main channel for the promotional campaign, with Wechat being used to update the progress. The official websites of Amway China & AYAC also covered the championship on their pages.
—Written by Trista Xie, Senior Sales Communication Coordinator, Amway China